TIME IS A GIFT.
Creating innovation through timeless design, the iconic square case of the TAG Heuer Monaco Chronograph is racing full speed ahead towards the holiday finish line. With its bold look and daring design, it’s all set to clock in at record speed.
#TAGHeuer#TAGHeuerMonaco#TimeIsAGift
Don't crack under pressure
Let me share a great story from TAG Heuer about branding and resilience. Back in the '90s, they came up with this slogan, "Don't Crack Under Pressure." It wasn’t just about selling watches—it was about a mindset. Their timepieces were built to perform under extreme conditions, whether in motorsports, deep-sea diving, or high-stakes challenges.
Fast forward to 2014, they revived the slogan and made it bigger. They brought in icons like Cristiano Ronaldo and Maria Sharapova—people who thrive under pressure—and tied their stories to the brand. It was genius. You’d look at a TAG Heuer watch and think, This isn’t just a luxury piece; it’s a symbol of determination.
They even leaned into their motorsport history, like Steve McQueen wearing a TAG Heuer Monaco in Le Mans. That tagline became a metaphor for anyone who pushes through tough moments. It’s a perfect example of how a brand can take its product’s reliability and turn it into a universal story people want to buy into. Smart, right?
#DontCrackUnderPressure#TAGHeuer#Resilience#PerformanceUnderPressure#PrecisionAndPassion#LuxuryWatches#SwissMade#Timepiece#StyleAndSubstance#StayFocused#PursueExcellence#ChasingDreams#MindsetMatters#MotorsportHeritage#Formula1Life#IconicMoments#SportsAndStyle
Helping Cultural spaces (Such as: Non-Profits, Zoo's, Museum, Aquariums, etc.) and Entertainment organizations enhance their visitor experience & guest engagement by creating remarkable experiences.
In this iteration of "We Work With Smart People", get a behind-the-scenes look at how we built the roaring engine inside the new LEGOⓇ Ferrari Build & Race at LEGOLAND Florida Resort. Hint: it's built with a little something called the "buttkicker" 🏁 🏎️ 🔉
See more of the action-packed activations where visitors can build, test, and race their custom-designed LEGO Ferrari. https://bit.ly/3y91GRv#WeAreDI#InteractiveTechnology#ThemeParks#Attractions#ExperienceDesign
I'm really digging the Porsche x La Marzocco Linea Micra collaboration: a brilliant fusion of two iconic brands that resonates deeply with a specific demographic: affluent young professionals and creatives who appreciate both luxury and craftsmanship. While it seems like a weird combo there's something about this collab that just works.
By aligning with La Marzocco, a brand known for its exceptional espresso machines, Porsche taps into a lifestyle that emphasizes quality, precision, and aesthetic appeal.
Why It Works
1. Shared Values: Both Porsche and La Marzocco are synonymous with high-quality craftsmanship and luxury. This collaboration emphasizes the idea that both brands cater to consumers who seek premium experiences—whether in their coffee or their cars.
2. Lifestyle Integration:The campaign successfully integrates the worlds of coffee and automobiles, presenting a lifestyle that celebrates not just the act of drinking coffee, but the ritual and art involved in its preparation. It resonates with those of us who see coffee as a daily pleasure that deserves the same level of appreciation as driving a Porsche.
3. Visual Appeal:The aesthetics of both brands are beautifully aligned. The Linea Micra’s sleek design echoes Porsche’s commitment to style and performance. I love how the marketing materials highlight this synergy, showcasing the machines in a way that feels luxurious and aspirational.
4. Engagement through Community:This collaboration speaks to a community of coffee lovers and car enthusiasts alike, creating a dialogue that transcends traditional marketing.
5. Cultural Relevance: With the rise of the specialty coffee movement and the increasing popularity of home brewing, this collab plays off the desire to have a luxury experience in coffee brewing, and no one does luxury like Porsche. It speaks to our desires for high-quality, artisanal products in every aspect of our lives. By positioning the Linea Micra as an essential addition to a luxury lifestyle, Porsche engages a demographic that prioritizes quality in both their beverages and their vehicles.
I think the Porsche x La Marzocco Linea Micra collaboration is brilliant because it seamlessly merges two luxury lifestyles—coffee and automotive. It reaches a demographic that values quality, craftsmanship, and style while reinforcing the idea that luxury can be found in both everyday rituals and exceptional experiences, something that's important to the rising consumers of Gleamers and aging Millennials. This collaboration not only enhances brand perception but also creates a new standard for how luxury brands can partner in innovative and meaningful ways.
What did you think of the collab? 😂
-------------------------------------------
Hi, I’m Lauren Schell 👋 A creative leader, business builder, and advertising gal with a passion for working with brands ready to make an impact. Ready to elevate your brand and content? Call on me. 🌊
Exclusivity sells.
Selling to a smaller target audience can be a risky game, one that Lamborghini has expertly played for decades. The key to making exclusivity work is to attract and maintain an audience willing to pay a premium for the comfort of in-group identity. Two ways the brand achieves this are generating highly-coveted new vehicle models and organizing very high quality exclusive events. AIMC had a first-hand experience with their strategies working on the launch event of their new Huracan Sterrato, where we helped manage the press conference and an invite-only VIP session. Utmost attention was paid to ensure guests could enjoy a luxurious space to wine, dine and unwind.
L is for luxury, living it up, and Lamborghini.
More AIMC projects : #aimchk_eventproduction#aimchk_PR#aimc_campaignplanning#aimc_sportseventmngmt#aimc_contentdevelopmnt#aimc_runningevents
Client: Lamborghini
Campaign: Huracan Sterrato Launch Party
www.aimchk.com
The Porsche AG “Drive Safe” art installation at the Musée du Louvre is a perfect reminder to everyone out there that we are not immortal and that we are “Porsche with breaks and not invincible 🎶”.
One of the best campaigns in recent times, why?
Audience: People looking up the museum on internet are either decision makers of the groups or young students who wants to learn something about the history.
Location: Given the royalty that Porsche brings with the brand, they had to get some place which gives our Royalty and Class. Could’ve gone for places like Times Square but had to do justice to the Brands Porschness(if that’s even a word).
Timing: Paris has been in the trend for a few months now because of the Olympics and the controversy that came with it, luxury fashion brands, and Mbappe leaving PSG.
Daring: While other car brands don't allow their cars in games because they don't want gamers to see their cars damaged. Porsche came out victorious!
We give this campaign a super 9.5/10 for creativity, logic, reach, timing and spreading the right message.
What do you think?
#porsche#paris#louvre#drivesafe#creativecampaign#innovativethinking
Product Manager, Program Manager - NPD, Localization & Technology transfer Project coordinator, Sustainability & ESG, Capacity expansion brown field project management through LCM, Industrial engineering
Head of Sales - Skoda India #Leadership #Sales #NetworkDevelopment #Aftersales #Corporatesales #Usedcars #Channelsales #passionate #RetailSales #ProcessLeader #Customercentric
Here’s good news for fans of the Slavia. You love it for its five-star rated safety, massive boot space, ground clearance and driving dynamics that make it an absolute riot on the road. The Slavia has gotten itself more additions and enhancements.
Yes, the #SlaviaMonteCarlo is here. The launch marks the 112th anniversary of the company’s debut at Rallye Monte Carlo. As fans would remember, the Monte Carlo badge signifies ‘The Spirit of Victory’ at Škoda. It takes inspiration from Škoda’s rich legacy on the circuit especially at the Monte Carlo, Monaco.
It is available exclusively in Tornado Red and Candy White colours with sporty black design elements. The Slavia Monte Carlo is steeped in motorsport heritage and glamour through a Luxe cabin with Red and Black Dual-tone Upholstery and Ruby Red Metallic inserts.
That is not it. We have also introduced an all-new Sportline across the Kushaq and Slavia range for enhanced value to customers seeking sporty aesthetics.
The cherry on top is the benefits for customers buying the sport-inspired Monte Carlo and Sportline range of the Kushaq and Slavia.
The first 5,000 customers booking any of these four cars will receive benefits of Rs 30,000, valid till bookings until September 6, 2024.
#SlaviaMonteCarlo#LiveTheThrill
#OnThisDay 55 years ago - 29.10.1969 - the Alfa Romeo 1300 Junior Zagato was presented at the Salone dell’Automobile di Torino.
“A steel skin stretched tightly over an engine” - as described by the motoring press of the time, the Junior 1300 by Zagato came with an innovative wedge shaped styling signed by Ercole Spada, featuring bucket seats with integrated headrests, the absence of chrome ornaments and the signature Coda Tronca and Perspex front lights cover.
Intended for a younger clientele looking for a sporty, compact and original Alfa GT, the car had to do with a complicated production process and the resulting steep price (it was Alfa’s third most expensive car in in the ‘70s, with only the Montreal and the GTA being more expensive) - but it didn’t stop the Junior Z from being relatively successful, at least for a bespoke low run production. Over three years 1108 units were completed, with the updated 1600 Z introduced at the 1972 Turin auto salon produced in 402 units.
If the news below sounds Danish to you, you're right! 😎 Sustainability Start-up #GrønBlå (Danish name for Green-Blue) is on board for the 2024 Tissot UCI Track Cycling World Championships, taking place from 16-20. October in Ballerup, Denmark.
"For the first time, there will be a real cradle to cradle concept for catering at a major event with over 12,500 spectators per evening", says Jayu Yang, co-founder and CEO of GrønBlå.
🚴♀️ 🚴♂️ 🏆 The world's best track cyclists will meet in October for an epic battle for the World Championship. For the third time, the Track Cycling World Championships are being held in Ballerup, and this time it's bigger than ever. Over five thrilling days, the world's elite will compete for 22 sets of medals and the coveted rainbow jerseys.
A big THANK YOU for making a green plastic-free revolution possible and partner up with us goes to:
Danmarks Cykle Union | Cyklingdanmark,
Union Cycliste Internationale#UCISport Event Denmark
City of Copenhagen
Municipality of Ballerup
Jørgen HK Jepsen, projektmanager (DCU)
🌍 All partners strive to set new standards for sporting events in Denmark by motivating the audience to adopt better behaviors, reducing food waste, minimizing waste, and strengthening cooperation across the entire value chain.
The partnership with GrønBlå A/S – At Eurobike Start Up Area Hall 8 | C19 enables to test new sustainability initiatives. One of these is a simple and effective solution where all waste can go into the same bin and be composted. This will make it easy for the audience to handle waste after eating or drinking and could become a game-changer for large sporting events.
More Information: trackcyclingworlds2024.com
Manager de transition
1wMy favorit