Talia Davis Public Relations’ Post

If you know the great Laura Numeroff books like "If You Give a Pig a Pancake" or "If You Give a Moose a Muffin," chances are you've had a child or have a friend or family member who's had a child. And if you're a PR person, chances are you've experienced a crisis. And if you give a PR person a crisis, chances are they have various statements at the ready...and if they don't, well, they should. #pr #publicrelations #communications #crisiscomms

Clarity, relevance, timing, and fit are all critical components of your PR strategy. 👌🏽

ALMOST EVERY DAY... A prospective client asks us: "How many reporters do you know?" That seems like an intelligent, sophisticated, and reasonable question. However... The better question is: "How many reporters know you?" The best question is: "How many reporters trust you?" But the reality is: It's not about who you know or who knows you. It's really about whether you have: 1. good (AKA newsworthy) stories and 2. how well you present, frame, and pitch it. I could be **the best man** at the editor's wedding, but if I don't have a good story for his audience, he won't and can't run it. It doesn't matter if it's The New York Times, The Wall Street Journal, TechCrunch, NBC News, or The Mayberry Monthly. (I'll add resource links in the comments.) Journalists cover the stories that interest, inform, and influence their audience. If they run stories that aren't that, they lose the audience. When they lose the audience, they lose credibility – and revenue (paid ads and subscribers). When they lose income, there are cuts. When there are cuts, there are layoffs. It's that simple. It's not about favors or bribery. 🚫 That's unethical! If you don't believe me, Allison Carter, who edits for a PR industry outlet, shared this post...

Wondering how to get your story noticed by the media? Start by finding the right journalist. 1) Research their recent articles. 2) Check their social media for interests. 3) Note their preferred contact method. 4) Tailor your pitch to their beat. 5) Follow up respectfully. Effective PR is all about personalized communication!

🧠 Did you know? 👀 According to Muck Rack's 2023 State of Journalism report, most journalists get up to 5 pitches per day and about 60 people said their email is clogged with at least 255 pitches every week. This highlights the importance of crafting a highly targeted and compelling pitch, which means tailoring your message to the journalist’s interests, keeping it concise, and quickly demonstrating the value or newsworthiness of your story. If you need expert assistance in crafting a pitch that cuts through the clutter and gets results, we're here to help! We specialize in creating impactful communications that connect with journalists and amplify your message. https://lnkd.in/gH2euHff

Public Relations is a vital part of any company, no matter its size and niche. It helps establish and maintain a good public image and reputation of companies. It also helps to manage any negative publicity that companies may face. #Topstrategyhub #Transformation #Optimization #PublicRelations

Many people think that once a company starts promoting its products or services, editors will be knocking at your door. Public relations is an important part of the marketing mix, but it’s a tremendous amount of hard, detailed work. Visit Pinkprfirm.com to learn more! https://lnkd.in/gQtHbkR5 #PublicRelations #MarketingStrategy #BrandAwareness #MediaRelations #ContentMarketing #DigitalPR

We talk to many potential Full Swing Public Relations clients who want to know about "our relationships" with members of the media. I tell them this is a myth. It doesn't really matter who you know; what's much more important is that your pitch is succinct, newsworthy, and adds value to the lives of their viewers/readers/listeners. I've been turned down many times by journalists I know. Nothing beats having a solid pitch, and that's why former journalists tend to make the best PR pros in my opinion. Even with a good pitch, you may receive a "not right now" and have a reporter come back to you in the future. Another reason you can't rely on relationships: There's a lot of turnover in journalism. Journalists are notoriously underpaid. Prioritize smart pitching over knowing someone or worse, knowing someone who knows someone.

I'd add two extra steps here, right at the beginning. First, decide what you want readers to do. Is it about establishing a brand, do you want extra sales, do you want an investor? Then research the publications whose readers are going to respond in that way. If you want investors you're likely to be better looking at the FT (tough sell) or other financial publications, if you want to sell phone cases you'll be looking somewhere entirely different. Then take it up where Simone's post begins. Check out the journalists, check out what they've written, all that stuff. But decide where you're going before you decide on the vehicle!

Happy Friday to everyone *except* my public relations connections who like to DM me to tell me I “should write a LinkedIn post about” X, Y or Z topic that annoys them about the PR industry, their bosses, clients, or whatever 🙄 Quick idea: *write it yourself* if you feel so strongly about it 💡 Stand for something. Own it. I’m just an opinionated PR guy, not an anti-establishment hit man. I’ve got plenty of my own axes to grind ✌️ This is the way ✊ #publicrelations #pragency #techpr 👇