Simone 🎸 Sauter’s Post

I'd add two extra steps here, right at the beginning. First, decide what you want readers to do. Is it about establishing a brand, do you want extra sales, do you want an investor? Then research the publications whose readers are going to respond in that way. If you want investors you're likely to be better looking at the FT (tough sell) or other financial publications, if you want to sell phone cases you'll be looking somewhere entirely different. Then take it up where Simone's post begins. Check out the journalists, check out what they've written, all that stuff. But decide where you're going before you decide on the vehicle!

if I had to give you one advice and one advice only to improve your PR strategy it wouldn't be about your pitching, the quality of your press releases or even our media list. Individually none of them are "enough" to get you in the media. But there is one thing that will help you improve: - your understanding of what's newsworthy; and - your ability to newsjack the news; and - how targeted your media list is; and - the quality of your stories; and - your story media fit; and - your pitching And it is: following the news. And especially the news in your industry. And even more so if you are trying to be featured by a specific journalist, podcaster or producer. Want to make the news? Follow the news, first. 📣 #publicrelations #pr101 #mediarelations

💡 PR Tip: Always optimise your outreach emails with relevant keywords specific to your clients' sectors. This helps journalists easily find your pitches when they're searching for expert commentary or relevant content in their inboxes. I've had many journalists directly coming back to me on pitches I sent months ago, seeking expert commentary which I've been able to turn into sweet, sweet links 🔗

Offering an exclusive can be very beneficial for your PR campaign, but it can be tricky to get right! Here are some tips for offering exclusives of your news: https://lnkd.in/eCnUAzKP #PR #PRCampaign

PR pros often misinterpret what "personalize/customize a pitch" means for journalists. Sure, it's nice if you spell my name right (two Ls, people! As God intended) and compliment my LinkedIn presence. But at the end of the day, the customization that gets you ink is knowing what that particular journalist needs to do their job. What they cover, what their audience values. Everything else is just a niceity.

Well put. We regularly tell clients that journalists have to put out 2-3 articles a day. Helping them do that - helping them earn their paycheck - is the key to success. And the only way to help them earn the paycheck is to customize a pitch with the Three Ts: The right TOPIC At the right TIME From someone with the right TITLE

Wonder why your PR isn’t landing? Let’s get real. PR isn't about "spray and pray"—sending generic releases everywhere and hoping for the best. It’s about targeted strategy. I do media placements and arrange interviews that get you actually noticed. Want coverage? Here's the deal: ❌ No boring press releases—craft stories worth telling. ❌ Forget blasting everyone—pitch to the right journalists. Stop hoping—get the damn placement. 36 countries, 42 publication appearances for a client. Say no to spray and pray. No magic, just real results.

As summer comes to a close, it’s time to gear up and maximise your PR efforts for the remaining months of 2024. With MediaHQ Discover, finding current and relevant journalist contacts has never been easier. Capture contacts directly from any online article you’re reading and connect with the journalists who are actively writing on your topics - all without leaving your browser. With MediaHQ Discover, you can instantly add contacts to your lists, send targeted, timely pitches to the right people, and submit research requests for contacts we haven’t yet discovered. Make your PR strategy sharper and more connected with MediaHQ Discover. Learn more about installing MediaHQ Discover to your browser here: https://lnkd.in/ev7-W6cJ

Building strong journalist relationships is essential in PR, but there’s a fine line between engagement and overstepping. Here’s how PR pros can strike the right balance: ▪️ Perfect Timing- Follow up 3-5 business days after your initial pitch to give journalists space. ▪️ Personalize- Tailor your message to show genuine interest in their work. ▪️ Be Concise- Keep follow-ups short and focused. ▪️ Add Value- Offer exclusive content or fresh insights. ▪️ Use Multiple Channels- If needed, try social media or a quick call—always mindful of their time. ▪️ Respect Boundaries- Accept a "no" with professionalism. Thoughtful, patient, and personalized outreach leads to meaningful media relationships. #PRTips #MediaRelations #JournalistEngagement #PublicRelations #PropelPRM

You work hard to gather information. You craft a newsworthy story with quotes. You go through a series of internal edits and approvals. You pitch the story to a journalist. The journalist covers the story. PR pro calls/emails the journalist. “I don’t like the angle of your story.” Me: As a PR pro, it's not your call to decide how a journalist covers a story you've pitched. However, if there are factual errors in the story, you can reach out to the journalist and ask for a correction, but keep your emotions in check so you don’t harm your long-term PR efforts. A key aspect of PR is building and maintaining relationships with the media, and trust is the foundation of a good media relationship. #PR #Media