Adventure, as defined in the Oxford English dictionary, is something, ‘involving exploration or travel with a certain degree of risk (real or perceived), and which may require special skills and physical exertion’.
Although sometimes perceived as high adrenaline activities such as climbing, trekking, mountain-biking or any other activity that gets your pulse racing, adventure tourism is so much more than that.
Adventure travel can include:
🧗♂️Challenging adventure activities like mountain climbing and biking, trekking and caving
🦅Soft adventure activities like hiking, wine and gastronomy tours, wildlife viewing
♻️ Environmental preservation and sustainable community initiatives
🕍 Cultural exploration
And more!
You can find out more about adventure travel in our new bog: https://shorturl.at/wCQUX
If you’re a European DMC in the adventure travel sector, or a European and international Tour Operator, Agent or Media looking to connect with European suppliers, register now to attend ADVENTURE EUROPE, the first European online marketplace event showcasing unique, off-the-beaten-track experiences in Europe on 25 Sep 2024. To find out more about this event, please visit: https://lnkd.in/eTRpgRpN
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