Tandem Partnerships’ Post

Why aren't your brand activations resonating as they used to? Let's deep dive into the evolution of consumer engagement—because it's not just you noticing the change, we all are. In the ever-evolving landscape of experiential marketing, staying ahead means understanding not just where your audience is but also how they want to interact with your brand. Gone are the days when a simple sample giveaway would suffice. Today, consumers seek experiences that are not only immersive and Instagram-worthy but also deeply personal and reflective of their values. Branded food truck activations stand at this intersection, offering a unique blend of novelty, convenience, and personal touch that can turn a casual onlooker into a loyal customer. But here's the catch: It's no longer just about showing up with your branded truck at high footfall areas. The key is creating an experience that speaks directly to the tastes (pun intended) and preferences of your target demographic while also ensuring sustainability and community impact considerations are front and center. Think local sourcing, partnerships with local chefs or artists, and menu items that tell a story or celebrate community heritage. As we look towards the future of branded activations, let’s challenge ourselves to think beyond the truck. How can we leverage technology to enhance these face-to-face interactions? Could AR menus or mobile-app driven loyalty programs be the next frontier in making these engagements even more memorable? I'm eager to hear from fellow marketing professionals - how do you see food truck activations evolving in our post-pandemic world? What strategies have you found most effective in driving not just foot traffic but meaningful engagement? Let’s cook up some fresh ideas together!

“As consumers grapple with ad fatigue and a growing mistrust of digital platforms, brands are increasingly turning back to a classic marketing strategy: in-person activations or experiential marketing. This approach allows for direct, memorable interactions that foster lasting loyalty and align with the consumer desire for authenticity.”

One of the biggest challenges faced by brand managers is the question of how to measure ROI for brand activation and experiential activities. We put this together, it's a short read. https://lnkd.in/d5X6WGef

Experiential marketing stands out, guiding consumers to brands that resonate with their emotions and senses. We've seen how these live activations create a strong emotional currency that leads to brand loyalty and direct sales. For example, consumers may be 98% more inclined to purchase after interacting with a product in a meaningful way. It works because of the psychology of experiences. We humans crave connection, novelty, and engagement. When brands provide this at events, they're offering a memorable journey. The aftermath is crucial, with 69% of attendees feeling a stronger bond with the brand post-event. The key is in follow-up strategies that convert short-term interactions into long-term relationships. Personalised communication, exclusive offers, and community engagement are the strategies we recommend. Let's consider: How can we make our next marketing campaign not just seen or heard but felt? Share your experiences or thoughts on how experiential marketing has shaped your brand's journey. https://lnkd.in/e9KPM7JP #ExperientialMarketing #BrandLoyalty #EmotionalConnection #ConsumerBehavior #DirectSales #MarketingInnovation #CustomerEngagement

A recent article from Greenbook highlights the best practices used for measuring experiential brand activations and provides ways to accurately demonstrate ROI. To enhance brand perception and engagement, the article suggests conducting pre-tests, connecting with participants in real time, and making predictions based on post-event behavior. Let us know how your company creates brand experiences for customers and check out the full article here- https://lnkd.in/gcYrDU72 #PrecisionSample #Greenbook #mrx #marketresearch #brandexperience #cx #branding #marketing #roi

Maximize ROI with this Experiential Marketing Evaluation Tool! Struggling with measuring the impact of your brand activations? 🎯 Introducing the 'Brand Activation & Experiential Marketing Initiative Evaluation Tool'! It's designed to demystify the ROI analysis of your marketing efforts. Here's how it transforms your strategy: - Definition & Benefits: This savvy tool helps you evaluate the effectiveness of your brand activations and experiential marketing initiatives. With it, you can capture key data to refine your strategies and enhance engagement. - How To Use: Simply fill out the details about your brand, outline your marketing initiatives, define your target audience, clarify your brand goals, and you can also include any challenges you're facing. Click 'Evaluate Brand Activation' to receive comprehensive insights! - Practical Applications: Whether launching a new product, planning an event, or checking the pulse of your ongoing campaigns, this tool provides tailored feedback to improve outreach efforts. - Solutions Provided: It takes into account your objectives and provides actionable insights, helping you make data-driven decisions to maximize returns and minimize missteps. Let's get the conversation rolling! 📣 - What's your go-to web tool for marketing analytics? - Share your experiences with the tools mentioned. - Got questions about web tool features or other categories? - And don't forget to check out the tool right here: https://lnkd.in/dJTSxTNp #ExperientialMarketing #BrandActivation #MarketingROI #DigitalTools #AnalyticsTool

40% of consumers find their loyalty to a brand increasing after a well-executed brand activation. We love to approach #brandactivation with a community building point of view, which means those sentiments last well beyond the activation. That’s the power of community. https://lnkd.in/dtpsHEQs #ALB #branding #customerloyalty #experientialmarketingteam

Over the many years in experiential marketing, we’ve seen firsthand how benchmarks can be a game-changer. They’re like a compass, guiding you through the complex landscape of XM. But it’s not just about numbers. It’s about creating experiences that resonate with people. Consider the hypothetical case of FreshBite Snacks. They’re using experiential benchmarks to navigate their product launch, focusing on connecting with health-conscious consumers in meaningful ways. Why might this matter? 🎥 Effective Storytelling: By using benchmarks, FreshBite can tell a story that aligns with consumer expectations, building trust and engagement. 🌟 Customized Strategies: They’re not just applying a one-size-fits-all approach. They’re tailoring their efforts based on data, ensuring each interaction is optimized. 📈 Proven Results: With the ability to measure success, they’re able to refine their strategies in real-time, maximizing their impact and ROI. For anyone in XM, it’s a powerful reminder that the best way to predict the future is to understand the past. Let’s keep pushing boundaries and creating strategies that drive real success. #BrandEngagement #MarketingInnovation #CPGFoods https://lnkd.in/eEY8MmvD

Shake Shack flips burgers and the script on brand growth. 🍔 Yesterday they announced plans to triple locations and I can’t help but think having a strong CMO at the helm is putting a little wind in their sails. Here are 3 innovative ways Jay Livingston and the team are leading the charge: 1️⃣ Strategic partnerships that expand reach…literally. Their recent partnership with Delta Air Lines is next-level. Shake Shack is now reaching travelers 35,000 feet in the air—the first of its kind between a QSR and a major airline (that I know of). Takeaway: Who can your brand collaborate with to reach new audiences in a unique way? 2️⃣ Smart influencer moves. Chick-fil-A Restaurants fumble was Shake Shack’s touchdown. By hiring a former Chick-fil-A employee with a fiercely loyal TikTok following, they turned influence into conversions—and brand loyalty. Takeaway: Are you using influencer marketing to shift audience loyalty and drive growth? 3️⃣ Tech-Driven customer experiences Shake Shack is making it easier (and faster) to satisfy cravings with self-service kiosks, app ordering, and seamless loyalty programs. Takeaway: How can your brand use technology to create a smoother, more engaging customer experience? TL;DR: Bold moves and smart strategy fuel sustainable growth. Shake Shack is redefining how brands stay relevant and build loyalty. Which of these strategies could your brand adopt in 2025? Let’s Grow! 🌱 📸 : Shake Shack

As consumers grapple with ad fatigue and a growing mistrust of digital platforms, brands are increasingly turning back to a classic marketing strategy: in-person activations or experiential marketing. This approach allows for direct, memorable interactions that foster lasting loyalty and align with the consumer's desire for authenticity. #marketing #advertising