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Marketing and Business Analytics|University of Arkansas

1. Reducing Waste 2. Lowering Resource Consumption 3. Encouraging Recycling 4. Promoting Conscious Consumption -Refill systems educate and inspire consumers to adopt more mindful consumption habits. By focusing on refills, customers become more aware of the environmental impact of their choices and are encouraged to make more sustainable decisions. This shift in consumer behavior supports a broader movement towards eco-friendly practices and greater environmental stewardship. 5. Supporting Innovation -The push for sustainable refills drives innovation in packaging design and material science. 6. Enhancing Brand Loyalty 7. Reducing Carbon Footprint -Refillable systems can help lower the carbon footprint associated with production and transportation. 🌍💧 Kao Corporation #sustainability #innovation

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Supporting our #ZeroWaste mission: Our luxury cosmetics brand Sensai offers a wide range of refill options for its skincare and colour cosmetics portfolio. 🧴 Total Finish Foundation: a true refill icon that has been offered as a refill since its launch over 40 years ago. The refill container is made from recycled PET. 💄Lasting Plump Lipstick: all shades can be slipped into the timeless refillable sleeve. The empty refill can be separated into metal and plastic parts, supporting recyclability. ✨Ultimate The Cream: State-of-the-art refillable packaging. The inner container and refill cap are made partially of plant-based plastic. The jar is made partially of post-consumer recycled glass. The cushioning material of the packaging is made of a non‑woven, plant‑derived cloth. #ZeroWasteWeek #PlasticReduction #Sustainability #MakingLifeBeautiful 

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