Team Epiphany’s Post

They did it again! Our respondents voted for their most anticipated movies during our last #BlackBox Event. Here are the results! Which movie(s) are you looking forward to? 🤩 1. Deadpool & Wolverine - 51% 2. Inside out - 48% 3. Back to black - 44% 4. Bad boys 4 - 37% 5. Despicable me 4 - 36% 6. Kingdom of the planets of the apes - 36% 7. Furiosa: A Mad Max Saga - 35% 8. Beetlejuice, Beetlejuice - 26% 9. A quiet place: Day One - 22% 10. Saw XI - 20% #EyeCatchingMedia #Research #Attention #Emotion #Impact #Advertising

Wow, this is really interesting -- something I've been thinking about too. My hypothesis: the internet has allowed everyone to create but has also allowed everyone to be a critic. Putting out something truly new and creative makes you vulnerable to public criticism at scale -- a terrifying thing for most people, myself included. Human instinct is to avoid being ostracized by the tribe at all costs for self-preservation purposes. We are programmed to perpetuate status-quo and it takes real risk tolerance to reject it. This was true when we were hunter-gatherers and is maybe more true in the age of social media. The solution is copy/paste what's worked in the past, which results in the diluted and dull feeling Corey correctly identifies. Hard to break the cycle, especially when those who hold the purse strings are also fearful of public backlash. TL;DR haters ruin everything.

Universal Pictures #Twisters is set to open with a massive $80M, following a $27M Saturday, outperforming last year’s #Oppenheimer and #Godzilla x Kong: The New Empire. Although $2.4M shy of Oppenheimer's 3-day opening, Twisters faces tough competition from next weekend's #Deadpool & #Wolverine. With a light August ahead, there's hope for strong continued performance. For more insights, visit: www.famedelivered.com . . . #Twisters #BoxOffice #Universal #WarnerBros #Amblin #WeekendOpening #Blockbuster #SummerMovies #DeadpoolAndWolverine #Viral #Trending #FYP #ForYou #Explore #ExplorePage #famedelivered Disclaimer: This content is for informational purposes only. The images are credited to the original publisher.

Studios behind summer blockbuster movies like Jaws, Grease, Top Gun, Barbie and Oppenheimer have employed targeted strategies designed to entice moviegoers to line up around the block, buy a ticket, and beat the heat while contributing to their box office success. Our latest blog by Jillian Goodrich explores some key takeaways that you can apply to your own summertime marketing strategies. Check it out at bit.ly/4cWvqQQ. #AAFDC #SummerMovies

How Going to the Movies Is Changing, in Charts Hollywood’s new normal involves fewer wide releases, more big screens and novelty popcorn The stakes for the industry are particularly high during the summer season, which typically makes up some 40% of domestic ticket sales in a given year. There have been fewer wide releases—movies opening or eventually playing in 2,000 or more theaters—out this year. Just 54 wide-release films have been released so far in 2024, which is about 80% of the average number by this point in prepandemic years. When customers do go to movies, they increasingly prefer “premium large format” and IMAX screens, both of which now account for a larger share of box-office sales than they did before the pandemic.

Opportunity of a lifetime!

***Embracing Diverse Entertainment: A Perspective*** In today’s digital age, it’s fascinating to observe the varied reactions to different types of entertainment. Recently, I noticed a significant amount of criticism directed at certain shows like "call me bae" on social media platforms like Reddit. Personally, I find these shows to be light-hearted and enjoyable, much like “Emily in Paris” or “2 Broke Girls.” It seems somewhat unfair that while traditionally male-oriented entertainment like WWE or action movies are often enjoyed without much scrutiny, content aimed at young women or girls is frequently analyzed under a microscope. These shows are not trying to be cinematic masterpieces like “Citizen Kane” or “The Godfather,” and they shouldn’t be judged as such. We should celebrate the diversity in entertainment and respect everyone’s preferences. As Taylor Swift once mentioned, we shouldn’t shame people for what they enjoy. Let’s allow everyone to enjoy their chosen form of entertainment without unnecessary criticism.

Love this move! In an industry where creators frequently leave their foundational brands to go independent but are often unable to take their IP with them, there’s always been this looming question about Hot Ones: “What happens if Sean leaves?” I love this reverse Uno card moment where he and Chris took the entire IP they built together out the door. At BuzzFeed, there were many instances where creators tried to take their IP with them, but it just wasn’t possible. For example, Ryan and Shane couldn’t take Unsolved, so they had to create Watcher. Similarly, Ladylike couldn’t take their IP with them, and now they’re all doing their own separate projects. The Try Guys are a rare exception—they were able to keep their IP and create new content, although all their old content remains on BuzzFeed, with a small revenue share in place. It makes me wonder: will we start seeing more of this? Creators growing at places like Vox, Condé Nast, or The New York Times, and eventually buying their… freedom, but also taking their belongings with them! Merry Christmas to the Hot Ones team—love to see it!

Opinion: If ufc is the ”black hat “ prize fighting brand - “MerMan Boxing” (mermaid too) would be the ultimate “white hat” brand .. picture mermaid-tail designs for boxing trunks that represent a more humane, no legs, no kicks, form of combat… Near term AI advances in material science will make boxing helmets and gloves safer too, and MerMan Boxing (the MMB) is all about that!! In fact, the goal for the mermaid trunk patterns is to be a Burberry-like clothing brand for SPF shirts / active wear / all things safe (even phone cases). The best part of the MMB is the talent structure. The fighters are athletes, fitness models, actors, who need capital to fuel their dream, and “next-gen stats” matches them up with their potential. Picture an aspiring Arnold Schwarzenegger-like actor and an aspiring Olympic wrestler being matched up, telling their story, and then earn the funding they need to pursue their dreams after their match!! Please note: MerMaid Boxing is a huge element of the league. So pumped about this sports invention that I have to tag Andy Jassy !! Think big.. Invent and simplify.. ownership.. customer obsession.. “who’s got it better than us” giddy up!!

#snsinstitution #snsdesignthinking #designthinking FREE MEDIA AND ENTERTAINMENt Can you imagine your life without entertainment? No TV, no video games, no opera, or even newspapers. We could say that leisure has become an integral part of our lives. This and other related ideas can be an engaging issue to explore in the paragraphs of an entertainment essay. What is the best way to define entertainment? In essence, it is any kind of activity that brings pleasure and delight. It can be a task, an idea, an event, or anything that brings out positive emotions in people. Nowadays, it has become its own industry, with entertainment news, media, and articles becoming more and more widespread