🎾 Pickleball: The Fastest Growing Sport You Didn't See Coming
Have you noticed how certain sports just seem to explode out of nowhere? One minute, you’re playing table tennis or squash, and the next, everyone’s talking about Pickleball. Over the past six months alone, I’ve had clients from three different countries turn to us for our expertise in shaping their Pickleball court projects.
It got me thinking. How did we get here so quickly?
When I was younger, my go-to games were the classics—badminton and ping pong. Then came squash, which felt like a revelation. But now? There’s an entirely new wave of racquet sports, and Pickleball is leading the charge. It’s everywhere. Padel, Squash, Rocketball—they’re all booming, and it seems like we’ve entered a whole new era for this kind of sport.
Pickleball isn’t just a game. It’s a business opportunity. The growth has been nothing short of phenomenal. In the US alone, the number of Pickleball players jumped by an astonishing 158.6% over the past three years, reaching 36.5 million players by 2023. Courts are popping up everywhere to keep up with demand—over 10,000 locations in the US and counting.
The business side of it is fascinating. Brands are emerging, and courts are being built faster than you can say “paddle.” And trust me, where there’s rapid growth, there’s opportunity. Whether it’s court design, branding, or even just opening your own space, Pickleball is proving to be a smart investment.
I’m curious—have any of you tried it yet? What’s your experience been like? Or, if you’re thinking about diving into the business side of Pickleball, I’d love to hear how that’s shaping up for you.
If you haven’t jumped on the Pickleball train yet, now might be the time to grab a paddle and give it a go. Whether you’re in it for the fun or the business potential, this is a trend you can’t ignore.
#Pickleball #SportsBusiness #GrowthOpportunities #BrandDevelopment #BrandonArchibald
Founder & Developer at BoxMate, a performance tracking, engagement and retention platform for micro gyms specialising in CrossFit, SGPT & Weightlifting functionality.
1moSo excited to be representing us at the event tho weekend and giving some first previews to affiliate owners 😍