Tegan C.’s Post

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Head of Behavioural Insights at BreadCrumbs

For those of you who followed along my first [behavioural] Comrades journey which I promised I would never do again ... Well, we're back! This time it's a down run and this time I'm running for a reason: SANParks Honorary Rangers 🦁🧡 Check it out here: bit.ly/MyComradesCause See if you can spot these behavioural charity nudges: 1. A very specific donation target – known as a nudgey number – which is more transparent and trustworthy. All proceeds go to my Comrades cause. 2. Storytelling elements which are far more engaging than facts and figures. You now all know my top holiday destination. 3. Some rhyme-as-reason effect; when something rhymes it's more believable and memorable. No donation amount is too small.

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