B2B Marketing Expo UK’s Post

🌟 What an inspiring day at the B2B Marketing Expo UK 🌟 Today, Erin Cardon (née Gallen) and I had the opportunity to explore innovative tools and connect with some great professionals shaping the future of B2B marketing. Here’s a quick video recap of the highlights from our day 📹 #B2BMarketing #Networking #Innovation #MarketingTrends

📢 Exciting news! We’ll be at The Business Show US and the B2B Marketing Expo US! 🚀 Come meet us and let's talk innovation & success! 💼✨ #TheBusinessShow #B2BMarketingExpo #Networking #BusinessGrowth #MarketingInnovation #MeetUsThere

Very excited to be talking and doing a live Q&A at the B2B Marketing Expo next month with Natasha Vickery-Orme! Come and join our session where we will be talking about clicks to conversations: Humanising Demand Generation. Key Takeaways: - Humanise your B2B demand generation - Create campaigns that foster genuine conversations - Maintain authenticity in the AI-driven age - Utilise high intent data to drive personalised, human-centric engagement - Avoid common demand generation pitfalls #B2BMarketingEx24 #demandgeneration #b2bmarketing

Do you look at the data that comes out of all of your different platforms and wonder what it all means? How can you demonstrate the positive impact that your marketing efforts are having on the bottom line? If you want to be able to unpick the story that your data is telling you then why not join me at #B2BMarketingExpo where I will be talking all things measurement. #B2BMarketing #Measurement #ROI

What an incredible two days at the B2B Marketing Expo UK! This year’s event was packed with powerful insights and actionable strategies. From the art of differentiation to harnessing the future of creative trends, I’ve walked away with lots to think about and implement. Below are some of my key takeaways from the sessions I attended, swipe through the carousel to explore! #B2BMarketing #MarketingStrategy #BrandBuilding

An observation from last week's B2B Marketing Expo: Most post-event follow-ups arrived nearly a week later. It made me think: If I'd called these companies directly expressing interest, would the response time be the same? The modern buyer expects speed, yet post-event processes often move at a different pace. Curious: What's your approach to post-event follow-ups? How quickly do you reach out? (Love to those that did ♥️)

Measurement in marketing, where do you begin? 🤔 It’s a complex topic that has been debated in the industry for some time, but thankfully, our Deputy MD, Claire James, is here to save the day. At this year’s B2B Marketing Expo in London, Claire will be presenting a talk on measurement, covering everything that B2B marketers need to know, including: ❓ Outcomes and impact - what's the difference 🛡️ How to shield your marketing budget 💪 Why there is power in the numbers To attend Claire’s speech and find out more about effective measurement strategies in B2B marketing, then sign up here to register for the event: https://zurl.co/ogx6 #B2BMarketingExpo #Skout #B2BComms

The B2B Marketing Expo offers a world class event agenda covering how marketing professionals can advance their businesses and own personal careers. I am attended with proud Digital professionals. Los Angeles Convention Center 23.✨🍁🫧 #B2BMarketingExpo #losangelesconventioncenter #BusinessShow #businessgrowth #onlineshopping #californiabusiness #GoogleSkills #googlebusiness

The 'Best use of events' category at the B2B Marketing Awards saw a huge increase in entries this year, confirming that events remain a critical weapon in the B2B marketer's armoury. But how is use evolving and what does best practice look like? 🌟 Join my session 'Event Marketing Best Practices' to discover insider tips, tricks, and best practices. https://lnkd.in/gZtA-FDF #MeetMeAtCventCONNECTEurope2024 Cvent

At the B2B Marketing Expo UK today? Drop by our stand B2B-L64 for a chat with me and Laura Edwards Embrace Marketing & Branding Agency about your brand, marketing or website challenges! Don’t miss my presentation ‘From brand purpose to practice – how to get your B2B audience to choose you’ in the Strategy Stage at 12.55! Looking forward to having some interesting conversations today! 💡 #B2Bmarketing #B2Bwebsites #B2Bbrand