Client: Link REIT #領展 Agency: Kids & Dogs #AI-enabled Pitch Process We are excited to share the work we created for #Link REIT's branding campaign pitch earlier this year, which helped us win the project. Link REIT aims to showcase their service commitments through a series of outdoor advertisements. We came up with the idea, "Not just taking a step forward, but continuing to do more," #不止踏出一步·還會繼續去做 to showcase their long-term dedication to sustainable development and continuous improvement. One of the highlights of this pitch was the use of AI-generated images for all the layouts. Using AI not only saves time on image retouching but also brings our vision closer to reality, making it easier for clients to understand our concepts. However, generating AI images is not easy. We need to constantly refine prompts related to the locations, characters, clothing, expressions, and actions to achieve the desired outcome. Mastering the skill of writing effective prompts requires extensive training to achieve the best results. We then transformed the layouts into artwork through real-life shooting, incorporating brand elements such as actual locations and real products into the visuals. While we may not always achieve the ideal weather or perfect models presented in the AI layouts, it is more important to prioritize brand authenticity to better connect with the audience by featuring real elements rather than simply replicating the AI designs. Creative agency: Kids & Dogs, one of The Bees (Founder: Almon Lam) Production House: east eighteen Photographer: Kimhoo So Editing House: In-Between Editor: Eddy Cheung #Link #TheBees_Creative #TheBees_Branding #Marketing #Advertising
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