The Campbell Collaboration’s Post

There’s something special about being in the room where the magic happens. The subtle cues, the unscripted reactions, and the lively energy all contribute to richer insights that can't be captured any other way. We celebrate the skill and dedication of moderators, researchers, strategists, and other experts who bring focus groups to life through face-to-face interactions. 💬 What's your favorite in-person research experience? Tell us in the comments! #FaceToFaceMRX #GlobalFocusGroupDay #Insights #mrx

I love collaboration – and this blog is no exception. Curious about what's going on with in-person research? Industry pros from the front lines share their perspective in this blog. Here's a peek: "The fact is, face-to-face research is back in full swing, and research companies must put innovation and respondents first."  - Raj Manocha "In-person is often much richer and deeper in its ability to create conversation." - Molly Rennels Lazzara "Let's not forget the basics: when it comes to selling, you're dealing with people. And people want to be seen, heard, and understood. That's where in-person market research, or #facetofacemrx, comes in." - Sarah Kotva "In-person settings can uniquely capture the emotional and interactive aspects of focus groups, underscoring their ongoing importance in qualitative research." - Kelli Hammock Also, thank you to Lisa Harrison, Bob Qureshi FMRS, Alex Hunt for sharing their thoughts too. Read the full article here: https://lnkd.in/g_6Z3uxG #Insights #Fieldwork #mrx

🚀 Last week, meeting with our wonderful ThinkLab Data Community reminded us of the importance of "Prioritizing Human Connections". In a world dominated by digital interactions, we explore the transformative power of fostering real, meaningful connections. This article covers why prioritizing human connections can lead to greater success, both personally and professionally, and how to effectively cultivate these relationships in your daily life. 📚Click the link to read more: https://lnkd.in/dDeP3Gta

Moderators living in (or visiting) Phoenix? Contact us to schedule your private facility tour today! We would love to show you our new facility.  Stay for a while and we can brainstorm ways to keep face-to-face top of mind for your clients. Curious? This link elaborates on the magic of in-person research. #mrx #facetofacemrx #fieldwork #youdotheresearchwelldotherest #marketresearch #MockTrials #fieldworkforyou

The fleeting dream of nuance. I've seen a number of posts this week, both directly addressing the issue and indirectly talking near the issue, of the striking lack of nuance in the world we live in. Far, far too much has been reduced to binary outcomes. Yes or no. Pass or fail. Black or white. We all know well that most of life happens in the "grey", whether we want it to or not. So why then, in business especially, are we so committed to A or B? Are we really better off having evolved to all this? I don't know. I'm sure there are stacks of research that show business outcome is better with this adherence to data. I know I am much happier in meetings and projects that really let us talk and LISTEN and tear into a problem. I'm not sure yet what the solution is, but it seems like the overwhelming sentiment, is that we need to move the pendulum back a little more towards people fulfillment, not just feeding the machine.

As some people are proclaiming the death of Focus Groups, we at Q-Fi tackle this and state equivocally to...hold-on-right-there-a-second in our our latest Method Matters blog series, sharing our take on the trajectory of focus groups and how it got to where it is today. https://lnkd.in/gZp8fUrp

The concept of "deep working" has become a hot topic lately, but what about "deep listening"? 💬   At the MAPS 2024 conference last month, part of our SEMbio team was able to sit in on a fantastic session about building trusted relationships. One of the topics discussed was that of deep listening.    🗣 In an industry where building trusted relationships is at the heart of each MSL's role, deep listening is a skill that benefits everyone. The 4 steps below are a great reminder to approach each conversation with intention!   📌 𝑺𝒖𝒔𝒑𝒆𝒏𝒅 your agenda and any judgment 📌 𝑨𝒕𝒕𝒆𝒏𝒅 by being present, open, and focused; maintain eye contact 📌 𝑫𝒊𝒔𝒄𝒐𝒗𝒆𝒓 by asking deep questions in an effort to connect emotionally 📌 𝑽𝒆𝒓𝒊𝒇𝒚 - be silent to create space for the other person to form their thoughts and ideas, capture the essence of what was said, and then paraphrase in your own words to play back what you heard How do you practice deep listening? #MedicalAffairs #MSL #MedicalScienceLiaison #deeplistening

Hello to my OD network! I'm interested in the experiences of anybody who's run an externally-supported cultural diagnostic - thoughts on tools and approaches that work or don't in particular contexts. If you've got any insight that might be useful, please would you drop me a line! Thank you #CultureDevelopment #CultureDiagnostic #BehaviouralPsychology

🚀 Learning Session for RCs 🚀 📅 TOMORROW - Tuesday, August 13th, 9:30 AM PST Join us for an insightful session: The Data-Driven RC: Leveraging Insights for Process Improvement! We’re thrilled to have Jennifer Walker from HubSpot and Lauren Rupert, MBA, PMP from Cruise share how they’re using data and insights to transform processes and amplify their impact. 💡 The roles of RCs are evolving into Recruitment Operations Coordinators or Recruitment Experience Managers with the rise of #AI and #automation. While these changes are promising, they can also feel overwhelming. This webinar is your opportunity to learn how to navigate these shifts and thrive in your role. 🔗 Sign Up Here: https://lnkd.in/gzMBH4J9 What to Expect: ✅ Explore the evolving role of RCs. ✅ Learn how to use data to drive process improvements. ✅ Hear from HR & TA leaders about the power of data-driven decisions. ✅ Get actionable tips to enhance recruiting operations. This interactive experience is designed for participation—bring your questions, share your personal data-driven successes, and engage with the community! See you there! 🎉 #talentacquisition #recruitingcoordinators #recruitingoperations #efficiency #data #insights

I read a paper about the cultural characteristics of fluid, high-performing teams by researchers at Harvard and University of Texas, Houston. It's fascinating. This study was specifically about fluid, fast-paced teams - teams which are assembled quickly, and are tasked with solving a problem quick. (For example, teams in a hospital emergency rooms and ICUs). What they found was that the high-performing teams 1. Looked to jointly solve problems together (as opposed to working in silos) 2. Had an understanding and appreciation of each others' expertise. 3. This worked even better if there was a high expertise variety - i.e, a diverse group bringing expertise from a variety of different functional backgrounds. I broke down the paper in plain language in my newsletter post here https://lnkd.in/g6Uj5uBx If you like posts like this, please consider subscribing to the newsletter! If you think this post can help others, please do ♻️ repost!