The Chasm Group, LLC’s Post

Listen to Paul Wiefels, Chasm Group Managing Director & Co-Founder, on The B Word podcast as he discusses the challenges facing tech businesses such as the increasing complexity of #GoToMarket strategies and its five key elements (vision & strategy, category, offer, positioning and branding). https://lnkd.in/gZrxU5Ma @Design by Structure

Listen to Paul Wiefels, Chasm Group Managing Director & Co-Founder, on The B Word podcast as he discusses the challenges facing tech businesses such as the increasing complexity of #GoToMarket strategies and its five key elements (vision & strategy, category, offer, positioning and branding). https://lnkd.in/gZrxU5Ma Design by Structure

Listen to Paul Wiefels, Chasm Group Managing Director & Co-Founder, on The B Word podcast as he discusses the challenges facing tech businesses such as the increasing complexity of #GoToMarket strategies and its five key elements (vision & strategy, category, offer, positioning and branding). https://lnkd.in/gZrxU5Ma Design by Structure

Listen to Paul Wiefels, Chasm Group Managing Director & Co-Founder, on The B Word podcast as he discusses the challenges facing tech businesses such as the increasing complexity of #GoToMarket strategies and its five key elements (vision & strategy, category, offer, positioning and branding). https://lnkd.in/gZrxU5Ma Design by Structure

MARKENFELD | BRAND STRATEGY IN TIMES OF DISRUPTION 🎤 Question: WHAT ARE SECRET WEAPONS AGAINST THE INFLUX OF INFORMATION WE ARE FACING TODAY? Welcome to my new MARKENFELD PODCAST | ON BRAND STRATEGY IN TIMES OF DISRUPTION talking about what's New & Upcoming re: Brand, Strategy, Experience, Design, Technology & Transformation. 30 MIN ON POINT... full of Inspiration and Innovation from the latest Brand Makers and Shakers. STAY UP TO SPEED & GET YOUR FREQUENT DOSE OF INSPIRATION & INFORMATION WITH YOUR MONTHLY SUB: https://lnkd.in/epr6if-n #markenfeldpodcast #brandstrategyintimesofdisruption #creativebrandstrategy #questionstobeanswered

New Podcast and Newsletter! 🎧This week's guest is Izzy Rosenzweig! Izzy is the founder of Portless, a company that helps DTC brands increase profit margins and cash flow by using cross-border logistics. In this episode, we discuss: • What Portless is and how it works • How Portless started • Izzy's previous companies • Pivoting and handling big challenges • How to build resilience • How to get used to fear • What it took to get the company off the ground And so much more 📃In this week's Newsletter you can expect: 👓Perspective - With or Without You 🔨 Tool - Break The Web 🍿Consume - Buying a business 📖Concept - Levels of Specificity You can check them out in the comments below. Let me know what you think!

Humanizing Manufacturing: Eddie Saunders Jr. Shares Brand Insights! 🎙️ Tune in to The Manufacturing Come Up podcast as Malachi Greb engages in an enlightening dialogue with Eddie Saunders Jr. 🌟🔍 Explore the strategy of humanizing manufacturing industry products to enhance brand appeal and attract broader attention. Eddie delves into the power of storytelling and personal connection in shaping brand perception. How do you believe humanizing products can elevate a brand's presence in the manufacturing industry? Share your thoughts below! 👇 #TheManufacturingComeUp #HumanizingProducts #BrandBuilding #PodcastPerspectives

Humanizing Manufacturing: Eddie Saunders Jr. Shares Brand Insights! 🎙️ Tune in to The Manufacturing Come Up podcast as Malachi Greb engages in an enlightening dialogue with Eddie Saunders Jr. 🌟🔍 Explore the strategy of humanizing manufacturing industry products to enhance brand appeal and attract broader attention. Eddie delves into the power of storytelling and personal connection in shaping brand perception. How do you believe humanizing products can elevate a brand's presence in the manufacturing industry? Share your thoughts below! 👇 #TheManufacturingComeUp #HumanizingProducts #brandbuilding #PodcastPerspectives

There’s lots of talk about reducing manual tasks to get time back, but do you know how to implement technology in your business to see those results? Let’s Get Retail is a retail growth podcast for non-technical people. In this episode, David Lin of DL & Associates explores the apps available to help manage your back-office tasks easier. You’ll also learn how to apply them effectively to help your business drive growth and ROI. Ready to streamline your business and free up time? Tune in here: https://bit.ly/4bC2psv https://bit.ly/4f4KVI5

While this report clearly represents the tendency of CEOs to GROWTH STRATEGY (GS), it’s worth knowing that GS is a double-edged sword. While GS can be implemented as an effective strategy for expanding financial performance and hitting revenue targets, it can be a killer strategy when CEOs approach it at the wrong time. The operating model of the company must be modified completely aligned with its GS, otherwise, as Richard Rumelt explains in his seminal book called The Crux, all the negative effects of organizational dysfunctions impact the company exponentially. #management #strategy #businessgrowth #ceo