The Construction Cafe Podcast’s Post

🚧 Does Construction Have an Image Problem—or Is It Just Reality? 🎙️ In the latest episode of The Construction Cafe, Victoria Smith and I are joined by the incredible Margaret Trainor, Director of Business Development at BuildSite and Founder / CEO of Atmo Home, to tackle a big question: 🔍 Does the construction industry really have an image problem, or is it about how we communicate its evolution? This episode dives into: ✔️ Creative ways construction companies can use marketing and social media to humanize their brands. ✔️ The role of TikTok, newsletters, and even ASMR videos in reshaping public perception. ✔️ Why marketing and sales shouldn’t be siloed in construction. ✔️ How generational shifts and new technologies are redefining how we attract talent and clients. 🌟 Favorite quote from the episode: "You can choose to show up and have your voice be part of the change and help create it, or you can be dragged along kicking and screaming. That’s not going to help anybody." – Tristen Magallanes 🎧 Tune in to learn how the construction industry can shift its narrative and evolve to stay competitive. Find us on Spotify, Apple and Podbean! Let’s continue the conversation: How do you think the construction industry can evolve its image? Drop your thoughts in the comments! ⬇️ #ConstructionCafe #PodcastEpisode #ConstructionIndustry #Innovation #Marketing #SocialMedia #CareerDevelopment #Leadership #ConstructionMarketing #Podcast

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