The Fractional Directory’s Post

𝗧𝗵𝗲 𝗙𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿𝘆 𝗦𝗶𝗻𝗴𝗮𝗽𝗼𝗿𝗲 + 2 𝗣𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 = 𝗜𝗻𝗰𝗿𝗲𝗱𝗶𝗯𝗹𝗲 𝗣𝗼𝘀𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 Here's our first big announcement! The Fractional Directory Singapore is stepping up to transform how businesses discover top fractional leaders with two groundbreaking partnerships. We're thrilled to partner with James Mark Flitt and Breathe, experts in strategic growth and talent advisory for tech companies, and Jean-Michel Wu and Tripitakka, leaders in the marketing industry, digital media, and creative executive placement. These collaborations have been set up to remake talent matching in the fractional leadership space in Singapore. H͟e͟r͟e͟ ͟i͟s͟ ͟w͟h͟y͟ ͟t͟h͟i͟s͟ ͟m͟a͟t͟t͟e͟r͟s͟: From the beginning, we've built the Fractional Directory to be just that, a Directory. We're helping companies find great fractional leaders, but we're not making recommendations or doing screening. Now, for companies who need a bit of additional help in selecting and hiring a fractional leader, they can work with our partners to define the job scope, select the right candidate, and make sure the fractional engagement is designed the right way. Our goal is to make hiring a fractional leader as easy as, or easier than, hiring in the traditional full time employment model. Through Breathe, we bring: - A deep understanding of what VC-backed startups and scale-ups need to thrive - Talent advisory services tailored for strategic growth - Custom solutions to design workforces of the future With Tripitakka, we unlock: - Expertise in both marketing and creative industries - A passion for matching leaders who inspire transformation - A robust network of professionals ready to make an impact Together, these partnerships supercharge our Fractional Directory platform, offering: ✅ Strategic growth-focused talent solutions ✅ A personalised matching process ✅ Industry-specific insights ✅ Cultural and mindset alignment In short, whether you're scaling up at an early stage, or an established business seeking a fresh perspective by hiring a cost-effective fractional senior leader, our enhanced talent matching services are designed to connect you with exceptional fractional leaders who’ll help you achieve your next breakthrough. Discover more on our website at https://lnkd.in/g5g2Sft6 and you will find that your game-changing leader is just a click away! __________ → I am Mark Mullinix, focused on startup success → Fractional commercial and strategic leadership → General Manager of Singapore’s The Fractional Directory → Loyalty and customer expert

2x YoY Growth you all!! No, we are not a pre-IPO tech start-up. We are an all-women corporate event management company in our 9th year of operation. Does that mean we have an ALL WOMEN B2B SALES TEAM? Hell, YES!!! So you might be curious, what did this all-women B2B sales team do differently from the multiple B2B Tech companies I have been exposed to in my career? Well, they get the BIG PICTURE like I have never seen in my career before. How’s that? Well, for one, they took the WHOLE COMPANY on their INCENTIVE TRIP to CANCUN. They get that they don’t operate in a silo. They intuitively get the big picture ROI I share in the video below whereas I had to do a whole lot of number crunching to get the same damn understanding intellectually. They not only get that a CONNECTED company is a PRODUCTIVE company, they actually TAKE the ACTIONS to create that connected company. They get that executives cannot build a connected company by operating in insecurity, fear, siloed or hierarchical behavior. They got THIS EXECUTIVE to build a connected company by BRINGING PEOPLE TOGETHER. With all the learning my team taught me this year, I humbly share with you the ROI many companies are leaving on the table by their narrow focus on cost. Bringing people together - especially employees, customers, partners, shareholders - is a HIGH ROI INVESTMENT. See the video for PROOF. When executives lead with a lack and scarcity mindset, that is what they attract. How do I know? I was THAT BLOODY EXECUTIVE. Welcome to a front and center seat to our journey in building CONNECTED WORKPLACES. Need our help? Well, just ASK FOR IT. #wecrushevents

- "Yeah!! I was promoted to Manager!!" 😍 ...a few days later... - "Oh shit! I was promoted to Manager." 😭 Being a manager in a meeting heavy culture means your calendar looks like this. Probably every day. This used to be my calendar a few years ago. Meetings usually come from 4 directions: 1. From above: Aligning with upper management and board to define and track company goals/priorities. 2. From below: Lead hiring, reviews, 1:1s and other team management activities with reports. 3. From sideways: Discussions with peers in other departments (Product, Marketing, etc). 4. From outside the company: Meetings with clients and vendors for procurement, kick offs, etc. Not all these activities need to be done through meetings, though. Internal knowledge can be shared docs and async flows, reducing standups & recurring meetings. Relationship with vendors doesn't need all meetings they book. Prep work can be done async instead of 3h meetings. As a CTO, I've established async-first processes in my teams. Precisely to avoid getting a calendar like this. For me and for those in my teams. Now, as a Fractional CTO, many of my clients are remote teams going through the same challenges. I help them with this transition.

Medium-sized and large B2B companies wish to realize strategic growth projects such as: ➡️ Data-driven go-to-market strategy ➡️ Digitalization of the customer journey ➡️ Communication strategy ➡️ Branding strategy ➡️ Repositioning We find that companies often lack internal competence to lead these projects effectively but do not see the need for a permanently employed Marketing Director once the project is completed. This is where Distinctio can make a difference. We have experience stepping in for a limited period and taking on the project management responsibility for the growth journey. With an interim leader from Distinctio, your company gains: ✅ Expertise with strategic and operational experience without long-term commitments ✅ Quick start-up and efficient project execution ✅ Tailored strategies adapted to your unique needs ✅ Transfer of knowledge to your team for lasting impact If you have any questions you'd like to direct to us, please contact us at: 📞 +47 40874397 📧 growth@distinctio.no 🌐 www.distinctio.no 🌐 https://lnkd.in/d9Czz_6c #Interim #StrategicGrowth #B2B #DigitalTransformation #Distinctio #InterimLeadership #Growth #GoToMarket

- "Yeah!! I was promoted to Manager!!" 😍 ...a few days later... - "Oh shit! I was promoted to Manager." 😭 Being a manager in a meeting heavy culture means your calendar looks like this. Probably every day. This used to be my calendar a few years ago. Meetings usually come from 4 directions: 1. From above: Aligning with upper management and board to define and track company goals/priorities. 2. From below: Lead hiring, reviews, 1:1s and other team management activities with reports. 3. From sideways: Discussions with peers in other departments (Product, Marketing, etc). 4. From outside the company: Meetings with clients and vendors for procurement, kick offs, etc. Not all these activities need to be done through meetings, though. Internal knowledge can be shared docs and async flows, reducing standups & recurring meetings. Relationship with vendors doesn't need all meetings they book. Prep work can be done async instead of 3h meetings. As a CTO, I've established async-first processes in my teams. Precisely to avoid getting a calendar like this. For me and for those in my teams. Now, as a Fractional CTO, many of my clients are remote teams going through the same challenges. I help them with this transition.

What makes us unique? A full suite. That means you don't get just one, you get us all. The Team We are elevating TOGETHER. We are a team of professional executives providing a menu of services for the multifamily industry. Each of these individuals possesses a highly refined and specialized talent that can help you optimize, grow, scale or reinvent your operations. We work as a team, aligned in our core values, and our mission, to provide guaranteed services that you can rely on and help you elevate. We are the Elevators. Our Strategy Here2elevate is ideal for small to mid-size companies looking to grow their businesses. They have the beginnings of a leadership team and need specific operational, tactical, and strategic solutions fractionally until they are ready for a full-time COO, 2iC to run the business on a permanent basis. It is also ideal for a business needing an injection of talent for a specific outcome or project with the expertise, consultation, and commitment we provide. What Makes Us Unique Deep Operations Knowledge Years of strategic and tactical operational experience have given the firm the tools to assess functions accurately and provide timely solutions that directly affect results. This includes sales, marketing, technology, people and culture, specific project management, and fiscal P&L oversight. Entrepreneurial Mindset Small and agile, our firm can pivot quickly to provide impactful services to our clients when they need us. We personalize our approach and make sure that we are utilizing resources effectively, with the budget in mind. We are "on the team" and part of the solution from start to finish. CX With the customer experience at the center of all we do, businesses are sure to win with our tried and true processes. Internal and external customers are the heart and when all actions are directed towards maximizing the experience, everyone wins. Check us out. https://lnkd.in/dzaFe7Ga #theteam #thinktank #expertise #multifamily #culture #elevate

🌍 Step by Step Roadmap to Global Expansion Here's a high-level roadmap to guide you through the process: 📋 Stage 1: Planning and Research This is the foundation of your global strategy. - Duration: 1 to 6 months - Key Activities: Market research, building master plan - Tip: The more experienced you are, the faster and more precise this stage becomes. 🚀 Stage 2: Testing Initial Assumptions Here’s where you test your strategy and lay the groundwork for execution. - Duration: 2 to 5 months - Key Activities: + Validate assumptions from your master plan. + Hire and train your team, focusing on both marketing and sales roles. + Pilot marketing campaigns and refine messaging. + Testing pain points of market and ICP - Outcome: A clearer picture of what works and what doesn’t. 📈 Stage 3: Scaling Once you have a tested approach, it’s time to grow! - Duration: Months to ongoing (depending on your goals). - Key Activities: + Double down on proven strategies and channels. + Focus on delivery, ensuring your team is ready to work with global clients. + Create processes for sales, onboarding and client management. - Challenge: Scaling never truly ends—it’s a continuous process of refinement and growth. 💡 Remember Each stage has its complexities and micro-steps, but this roadmap provides a solid starting point. If you stuck in any of those stages feel free to book free consulting session with our experts so we can share with you our experience and give you some direction. #GlobalExpansion #BusinessGrowth #MarketEntry #ITIndustry #Consulting

🚀 Ready to expand to a new site? Here’s a practical guide to get you started: Feasibility Check - Define key criteria for success and find potential locations that matches your needs. - Narrow your list to 2-3 locations and better understand your expectations and needs by defining must-haves vs. nice-to-haves. Prepare a Checklist for Site Setup - Administration: Company, bank, and tax setup. - Org Chart: Define must-have roles for day one and services that can be handled from HQ. - Job Descriptions: Ensure clear definitions. - Leadership: Attract the right leader. - Talent Pipeline: Start building it early. - Office Space: Secure it. - Labor Laws: Check country-specific laws. - Suppliers: Secure equipment suppliers. - Budget: Prepare and secure funding. Tip: Spend 2-3 weeks in-country to finalize decisions and meet stakeholders. Launch Day - Have the best trainers, clear company rules, and a representative to establish company culture. - Ensure new operations get the right attention to solve unexpected issues quickly. - Go Live and Incubation Period - Single Point of Contact: Assign a senior, respected leader to balance local and company culture. - Consistent Growth: Manage growth with clear targets; avoid shortcuts. - Balance Attention: Stay close to the new team but be patient with the learning curve. Maturity and Continuous Growth - Estimate expectations for mature teams and plan solid steps to reach them. - Plan for recruitment to continue growing the team, ideally after 3-4 weeks to maintain balance. By following these steps, you’ll build a solid, enthusiastic, and long-lasting core team that can elevate your company to new heights. 🌟 #BusinessExpansion #GrowthStrategy #Leadership #TeamBuilding #NewBeginnings  

CAN YOU BENEFIT FROM A VIRTUAL GENERAL MANAGER!?!? Over the years, I've observed numerous studios squander time, money, and effort when franchisees attempt to lead their pre-sales. Although studio owners should be knowledgeable and passionate about their upcoming launch, it is often better for an experienced general manager to take charge. The period leading up to the launch of your fitness center is crucial. This is the time to generate interest, build anticipation, and secure memberships. The Virtual GM plays a vital role in conquering this phase. Here are some ways the Virtual GM can transform your pre-launch experience... Staff Training: Allow your Virtual GM to handle staffing, training, and overall development. Your Virtual GM will ensure that you secure the most qualified candidate who is prepared to take charge when you are ready to launch. Strategic Planning: The Virtual GM provides tailored strategies to enhance your center's appeal. They help create enticing membership offers and organize exciting pre-launch events to ensure success. Engagement: In today's digital age, maintaining an online presence is key. Your Virtual GM will engage with potential members on social media and through email campaigns to keep your center top of mind. Operational Support: While you focus on the physical aspects of your center, the Virtual GM handles inquiries, event planning, and day-to-day operations, allowing you to concentrate on attracting future members. Analytics: With a knack for analytics, the Virtual GM fine-tunes your strategies for maximum impact. By analyzing metrics and adjusting approaches, they ensure your investments pay off. Versatility: Whether you're starting small or dreaming big, the Virtual GM can adapt to your needs. They simplify expansion into new markets and strengthen your pre-launch efforts seamlessly. To kick off your fitness venture in style, consider bringing a Virtual General Manager on board. With their strategic insights, engagement skills, and operational expertise, they will set you up for pre-launch success. What are your thoughts? Hit us up at FitPathConsulting.com for more info. #VirtualGM #VirtualGeneralManager #FitPathConsulting #PresalesConsulting #FranchiseConsulting #FranchiseConsultant #Consulting #FitnessConsulting #GymConsultant #StudioPresales

🌟 Experience vs. Opportunity: A Revenue Manager's Perspective in the Hospitality Industry 🏨💼 In the ever-evolving landscape of revenue management, striking the balance between leveraging experience and seizing new opportunities is key to success. 📊💡 While experience provides valuable insights and proven strategies, it's equally important to embrace emerging trends, technologies, and market dynamics. 🌐💰 As Revenue Managers, I navigate this delicate balance, drawing on my expertise while remaining agile and adaptable to capitalize on new avenues for growth. 🚀 As we step into April, let's harness our passion, determination, and expertise to exceed our revenue goals!💰 With a fresh mindset and unwavering focus, we have the opportunity to set new records, drive growth, and inspire success. 🚀 Let's embrace the challenges, seize the opportunities, and make this month our most rewarding yet! Together, we've got this! 💼🌟 #AprilMotivation #RevenueGoals #SuccessAhead 🌟