The Strategy World’s Post

Hiring Alert: Aditya Birla Group Comment "Interested" for more details Position: Buyer - Ralph Lauren Location: Bangalore Rural, Karnataka, India (On-site) Type: Temporary, Entry Level About the Role: As a Buyer for Ralph Lauren under Aditya Birla Group, you will be responsible for executing comprehensive marketing strategies tailored to the local market while aligning with the global brand vision. This role demands an in-depth understanding of market trends, consumer preferences, and competitive landscapes to inform strategic decisions. Key Responsibilities: Impact the Brand Financials: Monitor marketing budgets and expenditures. Assess sales impact from new marketing campaigns. Build & Execute Communication & Marketing Plans: Develop and execute market-specific marketing strategies. Conduct market research to understand local consumer preferences and trends. Collaborate with the PRL Brand Head to set marketing objectives and KPIs. Create innovative marketing plans for both offline and online channels. Continuously optimize marketing strategies based on performance metrics. Elevate PR Strategy: Craft PR campaigns and secure media coverage to increase brand visibility. Identify opportunities for media participation and manage press releases and events. Brand Promotion: Develop and execute brand-building initiatives. Foster strategic partnerships to amplify the brand's reach. Ensure consistency in brand messaging across all marketing materials. Create engaging content that resonates with the target audience. Customer Engagement: Improve employee engagement and merchandise styling at stores. Initiate localized marketing to drive foot traffic and business. Digital Marketing: Develop and implement digital marketing strategies including social media and email campaigns. Enhance the e-commerce experience by collaborating with the online retail team. Analyze digital marketing performance and refine strategies accordingly. Efficiency in Marketing Processes: Manage agency relationships and ensure timely release of POs and invoices. Select and finalize agency partners for executing marketing plans. Visual Merchandising Support: Collaborate with the Visual Merchandising team to align marketing materials with the brand's image. Optimize the strategic placement of marketing collateral in stores. Evaluate and adjust visual merchandising strategies based on data-driven insights. Monitor Competitive Brand Marketing Activities: Conduct market research to understand the local retail landscape and consumer behavior. Analyze competitor activities and incorporate insights into marketing plans. Stay updated on emerging consumer trends and adjust strategies accordingly. Performance Analytics: Define and track KPIs for marketing initiatives. Analyze marketing campaign data to derive actionable insights. #Marketing #DigitalMarketing #BrandPromotion #PR #MarketResearch #AdityaBirlaGroup #RalphLauren #BangaloreJobs

To view or add a comment, sign in

Explore topics