Growth Driver’s Post

When it comes to winning new business, the playbook often centers on disrupting the status quo—convincing prospects to leave behind their current solutions, whether it’s a competitor or a DIY approach. But what happens once you become the status quo? Renewals and cross-sells are a completely different game. In these moments, disrupting the status quo works against you. Instead, it’s about leveraging the bias toward stability and continuity. Remind your customers why they chose you in the first place. Reinforce their decision. Build confidence in the partnership you’ve already established. 🎧 Dive into this topic in this episode of Growth Driver featuring Tim Riesterer. #B2BMarketing #SalesStrategy #CustomerRenewal #GrowthDriver John Common Intelligent Demand Corporate Visions

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