Leith’s Post

As technology advances, consumer shopping behavior changes rapidly. Brands must innovate and use all available tools to stay competitive and grow. If you're not reaching customers where they are online, you're leaving too much room for competitors. Pinterest 500 million users are constantly searching for inspiration. Gen Z and Millennials are leading trends focused on health and sustainability. Key areas of interest include: - Dairy-free products: Surpassing oat-based options. - Organic snacks: Gaining popularity quickly. - Sugar-free alternatives: Favored by health-conscious users. - Eco-friendly cleaning products: Reflecting sustainable living choices. Pinterest Marketing Autumn Trends for 2024 report is out now. If you're interested in tapping into these insights, feel free to reach out. Let's explore how we can help you create strategies that succeed and develop meaningful content to maximize these opportunities on Pinterest.

As a social media manager passionate about staying ahead of the curve, I’m buzzing after reading Pinterest’s 2025 trend predictions. This report is a treasure trove for anyone in the business of creating content that resonates. Key takeaways: ✨ Nostalgia with a twist: Trends like “neo-nostalgia” are gaining traction, blending past and present aesthetics for unique storytelling opportunities. 🌱 Eco-conscious creativity: Audiences are more tuned into sustainability, making it essential to highlight your brand's eco-friendly practices. 🎉 The rise of niche interests: Personalisation is key. From micro-movements to hyper-specific interests, now’s the time to tailor content that speaks directly to your audience’s passions. For brands in travel, wellness, and hospitality (hello, We Are Social Tribe 💼), these insights are invaluable. Pinterest’s report reminds us to think ahead, innovate, and create with intention. How will you integrate these trends into your 2025 strategy? #SocialMediaManagement #PinterestTrends #ContentCreation #WeAreSocialTribe #DigitalMarketing

Struggling to stand out in a crowded market? Looking for an innovative way to reach new customers and skyrocket your sales? Look no further than the inspiring story of "Bean There, Done That," a gourmet coffee bean company. Starting in a small kitchen in 2018, founders Emily and Ben aimed to share their passion for ethically sourced, unique coffee blends. However, their initial marketing efforts yielded limited results, leaving them frustrated and unsure how to reach their target audience . That's when they discovered the power of Pinterest marketing. By leveraging the platform's visual focus and engaged community, they implemented the following strategies: • Creating high-quality, visually appealing pins showcasing their coffee beans, brewing methods, and curated recipes. • Utilizing relevant keywords and hashtags to ensure their content reached the right audience. • Engaging with users by responding to comments, participating in board discussions, and running interactive contests. The results were astounding: • "Bean There, Done That" saw a meteoric rise in brand awareness as their captivating pins went viral. • Website traffic surged, driven by the influx of interested users from Pinterest. • Sales skyrocketed, exceeding initial projections by a staggering 300% within just one year. "Bean There, Done That" is a prime example of how Pinterest marketing can propel fledgling startups to incredible heights. By embracing the platform's unique potential, they carved a niche for themselves in a competitive market and achieved phenomenal success. Ready to unlock the power of Pinterest for your business? Don't miss out on this game-changing opportunity! #pinterestmarketing #pinteresttips #pinterestforbusiness #pinterestads #pinterestasvertising #pinterest #pinterestmarketing #ecommerce #marketing #aghadigitech For More Information: https://lnkd.in/gbWwRmGK Chris Brogan Jeff Bullas Brian Clarke Darren Rowse

Struggling to stand out in a crowded market? Looking for an innovative way to reach new customers and skyrocket your sales? Look no further than the inspiring story of "Bean There, Done That," a gourmet coffee bean company. Starting in a small kitchen in 2018, founders Emily and Ben aimed to share their passion for ethically sourced, unique coffee blends. However, their initial marketing efforts yielded limited results, leaving them frustrated and unsure how to reach their target audience . That's when they discovered the power of Pinterest marketing. By leveraging the platform's visual focus and engaged community, they implemented the following strategies: • Creating high-quality, visually appealing pins showcasing their coffee beans, brewing methods, and curated recipes. • Utilizing relevant keywords and hashtags to ensure their content reached the right audience. • Engaging with users by responding to comments, participating in board discussions, and running interactive contests. The results were astounding: • "Bean There, Done That" saw a meteoric rise in brand awareness as their captivating pins went viral. • Website traffic surged, driven by the influx of interested users from Pinterest. • Sales skyrocketed, exceeding initial projections by a staggering 300% within just one year. "Bean There, Done That" is a prime example of how Pinterest marketing can propel fledgling startups to incredible heights. By embracing the platform's unique potential, they carved a niche for themselves in a competitive market and achieved phenomenal success. Ready to unlock the power of Pinterest for your business? Don't miss out on this game-changing opportunity! #pinterestmarketing #pinteresttips #pinterestforbusiness #pinterestads #pinterestasvertising #pinterest #pinterestmarketing #ecommerce #marketing #aghadigitech For More Information: https://lnkd.in/gbWwRmGK

💸🔥 *𝗙𝗿𝗼𝗺 𝟬 𝘁𝗼 𝟭𝟬𝟬,𝟬𝟬𝟬 𝗣𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝗩𝗶𝗲𝘄𝘀 — 𝗧𝗵𝗲 𝗢𝗻𝗹𝘆 𝗚𝘂𝗶𝗱𝗲 𝗬𝗼𝘂’𝗹𝗹 𝗡𝗲𝗲𝗱* 🔥💸 Here's a proven strategy that works. 📈 --- **Step 1: Post Volume**  The *magic* number is 10 pins daily. Yes, that's your minimum. But, if you want to dominate your niche, go for **90 pins a day.** 👉 *Why so many?* A Pinterest pro found that clients who did this saw *massive* growth.  After 4 months, their Pinterest outperformed all other channels. Some even shifted their ad budgets *entirely* to Pinterest. 🎯 --- **Step 2: Stay on Topic**  Stick to *related pins* only. If you're teaching marketing, no horse-riding posts or motorcycle images.  Every pin should connect with your niche audience. If you need to add pins from others, make sure they’re on-topic.  Random content won’t help—*targeted content* will. --- **Step 3: Engage with Your Audience**  Don’t just post and ghost. Engage. Participate. Connect. 💬 Comment on other boards.  👍 Reply to comments on your posts.  👥 Answer people’s questions. Want more customers?  *Get closer* to them. --- **The Money's With Your Customer**  As Grant Cardone says: *The money is with the customer.* If you want more conversions, you have to get close.  Engage like your business depends on it—because it does. --- **Marketing Example: Putting It All Together** Say you're a fitness coach on Pinterest. Here’s your strategy: 1️⃣ Upload 90 targeted, fitness-related pins daily.    (Think workout tips, healthy recipes, motivational quotes.) 2️⃣ Add some curated pins from other fitness boards.    (But keep it 100% fitness-focused.) 3️⃣ Engage with your followers.    Reply to comments, give feedback, and connect. Result? *Stronger relationships, higher engagement, and a Pinterest that performs.* --- Try it. Test it. Watch your page grow. #PinterestTips #ContentMarketing #SocialMediaStrategy #PinterestMarketing #Engagement

How often do you purchase something from Instagram? Personally, I have never purchased a product from an Instagram ad. I get annoyed and skip through the ad because what I really want to see are holiday pictures of my family or a friend’s weekend recap. I am not in the frame of mind to buy a new tallow skincare cream or non-toxic shampoo bar. Sorry, but I'm just not. Chances are, you are yearning for that feed we all had five years ago, where we actually saw what our followed accounts were up to. That's dead and gone. This is why I’m so passionate about Pinterest marketing. Pinterest is an app catered to shopping, inspiring, and creating, where brands aren’t competing with family members' or friends' content. Users are not interested in what their bff just pinned on Pinterest; they are interested in finding a new skincare product or advice on switching their cleaning products to something less toxic. While both apps are social media platforms, only one is going to get you new customers, and that’s Pinterest. Are you ready to take Pinterest marketing seriously in 2025? Send me a DM to learn more! #PinterestMarketing #Ecommerce #Marketing #Pinterest #InstagramAds 

Prepare for Holiday Season Success with These Instagram Tips ⤵️ 1. Tap into Cultural Moments ➖ Lean into cultural storytelling and use your platform to celebrate what’s important to your audience during the Holidays. ➖ Share their stories, spotlight traditions and provide resources that show your support for what they care about. 2. Create Reels the Right Way ➖ Optimize for vertical viewing by editing and exporting your Reels at a 9:16 aspect ratio. ➖ Create a vibe by adding a voiceover or copyright-free music in the background. ➖ Stay in the safe zone and ensure no text or visuals get cut off by the Reels UI. 3. Leverage the Following Meta Ads ➖ Reminder Ads: These ads help users keep track of events they’re interested in by sending reminders directly within the Instagram app. Whether it’s a product launch or key event, Reminder Ads ensure your audience stays engaged at the right moment. ➖ Click-to-Message Ads: These ads allow users to easily start a conversation with your business by sending them directly to your DMs. This makes it simple for potential customers to ask questions about your products or services. ➖ Advantage+ shopping campaigns: Part of Meta’s Advantage+ suite, these campaigns use machine learning to help you reach highly valuable audiences more efficiently. They’re designed to boost online sales, while being cost-effective, with minimal setup time. Give this a try during the Holiday season and let me know your thoughts! Stay tuned throughout the week for more social media tips! 💡 Have any questions? Send me a DM or comment below. ⬇️

Favourite social media trend at the minute? I honestly cannot get enough of the “gen z writes my marketing script” TikToks! As a millennial, we’ve had our fair share of digs from those pesky gen z’ers! Yes, we wore corporate casual to the club back in the day, ok. It was cool. Stop ridiculing us! I wore my pencil skirt, peplum top (in multiple colours and patterns), court heels and chunky necklace with pride. If you or your company are going to jump on the bandwagon, here’s the top tips to make it work (or become the GOAT, if you will): ✨ You have to read it like you’re reading a script, it can’t flow easily. ✨ Your “actor” MUST be over ~47. ✨ It has to fit with your brand. Make sure you’re also marketing your products/services! That’s the whole point! ✨ If you run a historical landmark, library, museum etc - EVEN BETTER! ✨ Also great if you’re somewhere typically frequented by an older demographic - garden centre’s, it’s your time to shine. ✨ A clueless look on your face as you say ‘skibbidy slay’ always works. ✨ Remember to be mindful, cutesy and demure throughout 💅🏽 ✨ Wear a mic if you’re filming on a busy shop floor! We need to hear every word. You don’t need high tech equipment. Just a smartphone, good sound quality and someone up for the challenge (and a laugh). You might all come away clueless to what you’ve just filmed, but your engagement will be through the roof! Watch those likes roll in 😂

𝙀𝙫𝙚𝙧 𝙥𝙖𝙞𝙙 𝙩𝙤 𝙛𝙚𝙚𝙡 𝙡𝙞𝙠𝙚 𝙮𝙤𝙪 𝙗𝙚𝙡𝙤𝙣𝙜? Doom scrolling on IG got me to something new in the market: 𝙂𝙚𝙩 𝙔𝙤𝙪𝙧 𝙁𝙡𝙚𝙭 ; a new ‘pay-to-get-tagged’ service. Imagine this: you’re tagged in stories of Diljit’s concert, dining at Bastian or partying at the best nightclub in your city - all without actually being there. Sounds insane right? But it’s happening. @GetYourFLex ; a fairly new account on Instagram is offering this service at prices as low as ₹59-99 to help elevate your Instagram/social status (or as I believe your sense of validation). It’s easy to think that this is only applicable to the Low-Income Citizens or one-off customers but you never know who around the corner wants to be validated through the screen. Here’s my take on it: 📌 It’s capitalising on FOMO: The cornerstone of modern marketing: these new services are tapping into the desire of wanting to be ‘cool’, ‘included’ or ‘socially active’. The trend may have started with concert events but it’s not too far from industries of luxury goods, travel or elite events. 📌 The power of Social Media: It isn’t new that the Gen-Z loves being online but online can now redefine the concept of ‘status’. Likes, tags and going viral are the new metrics for success.This implies that people are no longer just buying products - they’re buying perception. 📌 New Opportunities: If & when this business blows up (the page has already gained attention from some famous-ish people on Instagram), it could open up a new world of opportunities for brands & influencers to directly offer such services as part of campaigns to boost reach & engagement Think about a new high-end restaurant in the neighbourhood that is suddenly on everyone’s story, beyond the bloggers, - you’d eventually buy into the hype and visit once, won’t you? But here’s where the alarm might go off: > As a generation, is this the toxic cycle of comparison and artificial validation ever going to stop? Or are we going to normalise flexing to endless limits? How will we distinguish between the reel or fake personas if we’re so likely to believe everything we see online? > For marketers and brands, this may inspire new campaigns & evolve your consumer psychology study but will any promotion ever be authentic or foster genuine human connection? What’s your take? Is this the next innovative marketing idea or just the monetizing of our FOMO? . . #fomomarketing #socialmedia #instagram

Client case study 👩🏻💻 Consistent action always shows results. I had a client who came up to me asking for help with social media content and engagement on three pages: Facebook, Instagram, and Pinterest. Their industry was organizing picnics for special celebrations. I am sure you have seen pictures on Pinterest of those beautifully decorated picnic tables for birthday and engagement parties in sunny Australia. Their Facebook and Instagram pages were not active - they barely got any likes on a daily basis, and they were not consistent with their social media posting. We developed a unique strategy to help them with consistency, daily engagement, and profile optimisation (keywords, links, location, descriptions, profile images). And also we set up their Pinterest account from scratch. Here are the changes that happened in a month: Pinterest getting more than 1.4k impressions reaching over 1.26k new people. Consistent engagement in Facebook groups and with people who interacted with the page has tripled the number of profile visits and doubled the number of impressions and engagement on the posts. Instagram had pretty good impression rates and at the end of the month, it went up from 4.5k to 6.5k and doubled in profile, visits and content interactions. This is your proof that consistent action can help double the number of people you are reaching. If you stop everything, it goes back to 0, and you have to do everything from scratch again. Before you give up on consistent action, think about the long-term effect, it will have on your pages. #InstagramTipsDaily #InstagramTips #GrowOnInstagram