The Mill’s Post

Summer is heating up and so is our set for today's summer entertaining broadcast tour featuring products from Wonder Juice, Mighty Sesame, LACTAID®, and Zevo. Be on the lookout for this segment, hitting tv screens nationwide later this week! These strategically crafted segments are showcased on popular lifestyle shows across the country, significantly increasing brand visibility and recognition. Curious to learn more about how we can make your brand stand out? Get in touch today! #BroadcastTours #MarketingAgency #ContentPartner #ContentCreation #UGC #CreativeContent #ContentCreators #ContentMarketing #DigitalContent #VideoMarketing #VisualStorytelling #StrategicContent #EngagingContent #SocialContent #Ecommerce #DigitalCommerce #EcommerceMarketing #EcommerceStrategy #SocialCommerce P&G Ventures

Real success comes from collaboration, not competition🤝 We’re so proud of the incredible teamwork that powered Ruggable first UK TV campaign. Combining Craft Media London's strategic vision, Fearless Union's unmissable creative, and our specialist expertise in AV (and more), the combined might of our agencies brought this campaign to life at breakneck speed 📺 This wasn’t just about getting the job done, it was about blending our strengths to overcome Ruggable’s challenge of saturated digital channels - moving into ATL media to drive disproportionate impact. We’re all about playing nicely together to deliver great work, egos aside. A huge thanks to our clients Charlotte Ford, Claudia Kampmann, Clay Wertheimer, Nefeli Samouchou and our fantastic specialists Rhys Appleyard, Cian Raftery, Emma Martin, Georgia Holmes, Sián Kelly, Alice Rutland. Plus, a big shout out to the teams at Craft Media London and Fearless Union too - Jon Goldsmith, Zoe Stevens, Jenny Jones, Harriet Sumner, Paula Mackersey 💫 #AgencyCollaboration #Ruggable #Teamwork #TVCampaign

We thought it was about time we started showing off our raving reviews, because we earned them! Hard work and dedication makes Red Cow Media stand out from the rest. As mentioned, we provide a completely bespoke service that makes our clients feel 'as if we are an in-house team'. Here's to more positive reviews! #clientfeedback #digitalmarketing #digitalmarketingagency #reviewsmatter

Leaps & Bounds Friday fun fact- how the name Walla came to be: When talking about how we wanted to make our future clients feel, and what we wanted to accomplish, the term "leaps and bounds ahead" and a "giant leap forward for the industry" came up a few times. We said we wanted our clients to actually have fun using it, and feel a weight off their shoulders after coming on board. One of the branding folks we worked with said it sounded like a wallaby leaping and bouncing around. And the rest was history... Many of you have heard me talk about Walla for years now, but probably have not gotten a chance to see what actually makes it leaps and bounds better for studios. I'll be sharing some quick peek videos into my favorite features that make our software stand out... and how they make a difference every day for our clients. Enjoy! The first one is about how we changed the game by allowing our clients to build any audience they'd like - and then functionally give them the tools & visibility to communicate with that audience. https://lnkd.in/gDXsuTXi

🏆 Doritos 'Dina Mita' - This year's Super Bowl Champion? 🥇 It wouldn't be the first time. Doritos have form in delivering Super Bowl MVP's and this year's ad featuring Jenna Ortega and Danny Ramirez from Goodby Silverstein & Partners might just extend the streak. Why? Creative Effective Playbook Factor #2.... The power of storytelling. 🍿 Advertisers should consider ads as sponsored entertainment. Would you ever persevere with a show absent of a decent story? Nope. 🧙♂️ A story, of twists and turns, is able to enhance the drama, the suspense, the anticipation - which all ultimately heightens the impact of the narrative's peak emotional moments. 👌 Surely this ad does that to perfection, as well as crucially providing the brand a hero role. Full shakedown and rankings of results, incoming.... To quote Dina: 'Go ahead, try us'! 😉

#RealLifeVsAds 👁️ Exploring the thought-provoking Brooke Bond Red Label ad by Ogilvy – challenging biases through senses. 🌈 The narrative urges us to question our biases, yet my internal alarm rings. 🚨 While the ad champions trust, my concern arises from real-life experiences. Stories of drink spiking on trains raise valid worries. The absence of the protagonist taking the first sip adds a layer of uncertainty. 👃 How do you view trust in advertising versus reality? Share your thoughts below! 👇 #BrookeBond #RedLabel #OgilvyAd #Perceptions #TrustIssues #NarrativeAnalysis #MarketingInsights #ConsumerBehavior #AdvertisingReview

In the latest episode of #AdWatchers, hosts and NAD attorneys Annie M. Ugurlayan (she/her) and Eric Unis share best practices for #advertising with consumer reviews, using recent NAD cases to provide context. Listed to the full episode: https://lnkd.in/emhwN2pJ #ConsumerReviews #EthicalAdvertising

How do YOU measure and test ad creative? No, really...what's your two cents? See what Matt Yager has to say during Episode 2 of our 5-part Series on Creative (c/o Flashtalking by Mediaocean) #creativeadtech

I came here for love? 💖🏝️ They were summer lovin’, havin’ a blast Then were abruptly thrust into fame So, how did this show get bigger than Bridgerton? Love Island USA Season 6’s Impact: 💖 Record-breaking viewership (1.1B+ minutes viewed) 💖 Millions of social media engagements per episode 💖 Top trending topic on multiple platforms (Summer ’24) 💖 Significant boost in following for contestants 💖 Increase of brand partnerships/product placements Once you marry social listening data with customer understanding, you can map out how to remix your brand story to connect with the culture. Swipe to see how the franchise scored its biggest season yet, and how other brands can use their winning formula to see success. #marketing #socialmedia

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