Retail Insights’ Post

ASOS is one of the UK’s most popular online fashion retailers, but they have recently seen a sharp decline in sales, with reports revealing a worrying 18% drop in the first half of the financial year, resulting in pre-tax losses of £120 million from £84.7 million in the last financial year. This is clearly a worrying time for ASOS, but they are sticking to their guns in terms of their “marketing transformation”, which began three years ago. ASOS remains confident that they can turn things around and state that underlying earnings in the 2024-2025 financial year will be “significantly” higher as they look to cut costs and reduce stock levels… Read more on our blog 🚀 #DigitallyUnique #SEO #Agencies #Marketing #ContentWriting #Bloggeroutreach #NicheEdits #WebContent #LinkBuilding #B2B

Learn how the retailer improved its ROI on advertising spend and aligned staffing with sales to increase its EBITDA margins by 110bps.

Automating product feeds with metrics like stock cover and size availability is critical for optimizing ad performance. Discover five ways fashion brands are use Style Arcade’s dynamic tagging to reduce ad spend wastage and drive results across their shopping campaigns 🛍️ #retailanalytics #ecommerce #fashionmerchandising

4 things you can audit on your #ecommerce channel right now: # of products. Are all products live on your retail partners’ sites that should be live? Imagery. Do products (at least your bestsellers) have all available imagery on the product page? Do you need additional images (like alternate angles or lifestyle imagery) to enhance the listing? Product data. Do products (again, at least the bestsellers) have robust data on the product page, from selling points and romance copy to materials and dimensions? Customer experience. Put yourself in the online shoppers’ shoes. Is it easy and enjoyable to shop for? What would keep you from adding to cart? Don’t just assume your products are showing up the way you expect them to be—set up once-in-a-while reminders to check them out for yourself. #ecommerce #productlistings #onlinemerchandising

🚀 Driving Sales for Your Online Clothing Store! 🚀 Building a loyal customer base takes strategy, creativity, and the right tools. Learn how to: ✔ Craft a winning USP ✔ Find your niche and product-market fit ✔ Leverage multichannel marketing to grow consistently ✨ Turn your dream clothing store into a thriving business! Save this guide for later and share it with someone starting their e-commerce journey. 💼 #ClothingBrands #OnlineBusiness #ClothingStore #ECommerceTips #MarketingStrategy #CustomerLoyalty #DigitalMarketing #ClothingManufacturer #BrandBuilding #LinkedInCarousel

We may be heading into 2025, but direct mail is far from obsolete. You could say it’s thriving with an average response rate of 4.4% in 2024 compared to email’s mere 0.12%. Backed by data-driven personalization, innovative printing technology, and integration with digital channels, direct mail now offers unmatched engagement and best of all – measurable ROI. In “The State of Direct Mail: ROI by the Numbers” from LS Direct, you’ll find these statistics and more about the $38.2 billion spent annually in the US on offline marketing. Learn more about top-performing formats, like postcards and catalogs. Plus, discover how combining direct mail with digital strategies creates seamless omnichannel experiences that drive better results. Read the full article here: https://bit.ly/3PbHJPs #DirectMail #DirectMailMarketing #DirectMailROI #DirectMarketingTips #MailFormats #RWTProduction 

📺 This TV campaign is one of my favourites... Not only did it help to redefine our personalised kids collection and drive growth - it helped us balance our brand marketing with our performance marketing on social. It felt a risk at the time, given the sheer volume of content kids now consume on social media and YouTube - but it highlighted the unique value TV still holds in terms of perceived brand value and kudos. Over the course of 6 months, the campaign was demonstrably ROI positive and helped to uplift brand recall and searches 📈🚀 To keep it real, there are lots of variables to note: from the TV Advert creative, to channel and programme placement, to time of year - so if you are looking to add TV to your marketing mix, it’s important to start small and test, and then scale as you see results.

Understanding how consumers shop is key to understanding how a display should be designed and where is should be placed for maximum sales. Take a look at the many ways you can figure out the right mix for your marketing displays. #FRANKMAYERMADE #retaildisplays #interactivedisplays #pointofpurchase #retailmerchandising

As the holiday season 🎅 approaches, I wanted to share an article with three pricing strategies to help drive sales 📈: 1) Leverage Price Cuts for Positive PR 📢 - Boost brand awareness - Gain increased earned media coverage 2) Highlight Value 💸 - Offer products with a higher perceived value - Enhance customer experience to elevate perceived value 3) Create Buzz and Urgency Around Deals 🎉 - Feature compelling promotional items - Minimize profit impact with limited-time, limited-quantity offers You can build a strong value proposition that can reasonate with savvy holiday shopper by focusing on deals, perceived value, and customer experience. #CRM #customerexperience #promotionalpricing #marketingpromotion #marketingstrategy #competitivepricing #valuepricing https://lnkd.in/gTutNRTz

Decoding Primark's Customers: A Look at Their Retail Strategy #retailanakysis #marketsegmentation #targetaudience #fastfashion #primark #primania #audienceanalyse #targetgroup #marketing #marketingstrategy