Why should you consider hiring a marketing generalist as your next social media manager or digital marketing director?
Because marketing generalists have the experience to manage the ever-evolving space that is your digital footprint and brand.
Generalists are not dabblers. While they may not meet "expert" status for any specific marketing objective, they've put plenty of time in the trenches, meaning their experience should be appreciated, trusted, and valued.
Most marketing generalists have accrued years in the field. Ten to fifteen-plus years, in fact.
Who better to manage a team that works across multiple social platforms and apps? Who better to make sure the graphics match the message and the message shows your brand in the best light? Who better to work with both sales and customer service to create, manage, and deliver a singular message?
Back in the day, digital marketers were often taunted by co-workers for "playing on Facebook." Today, marketing generalists are misrepresented as dabblers when, in fact, our extensive experience and knowledge should be heralded and honed to develop the marketing systems, strategies, and solutions of the future.
Specialized marketing talent and experience are incredible and should be valued. However, managing or directing a marketing team requires general AND specialized knowledge.
If you're looking to fill a marketing manager or director role, don't dismiss a savvy and strong marketing generalist. They'll surprise you with their knowledge, experience, leadership, and work ethic!
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