The Transaction Report’s Post

Is sponsorship always good for a brand? 🤔 I recently saw a company sponsoring a comedy TikTok page where a team of TikTokers are dissing other TikTokers. It made me wonder—how much should brands be concerned about the content they associate with? Does this harm brand reputation, or can humor, even edgy humor, boost brand visibility? In your opinion, where should brands draw the line? #BrandReputation #MarketingStrategy #Sponsorship #ContentMarketing #LinkedInCommunity

What can you learn from sport about tapping into your customers’ dopamine & adrenaline storehouses quicker & more often? To energise live sports, let’s move from fan engagement to guest exhilaration. My dynamic partner is the dynamo Geoff Wilson & we can’t wait to inject joy into your team’s Game Day & community programs. We’ve ‘exhilarated’ top sports teams/brand/orgs in 126 nations. Result: More “bums on seats.” Not in Texas next week? It’s okay. We’re taking our show on tour in April. Why You Should Care: you’ll learn how surprising strategic storytelling adds a dynamic difference to your team or brand. #sportsbiz #contentstrategy #keynotespeaker

The #Olympics capture the world’s attention in a special way. What does that mean for brands? It’s a unique opportunity to reach consumers through advertising, activation, and sponsorship. This podcast episode delves into how the Olympics provide a way to reach consumers and how sports media is changing.

For Episode 109, we talk to Shannon Cole, who is the Vice President of Brand Marketing for RBC. Ideally timed for the 2024 Summer Olympic Games in Paris, France, we do a deep dive into corporate sponsorships: how Shannon approaches these major marketing investments and how they contribute to the RBC brand and business. Listen here: https://lnkd.in/geahhvtX #podcast #marketing #sponsorships #olympics #brandmarketing #financialservices

2024 has been a transformative year for the sports industry. 🔑 Traditional revenue streams like sponsorships, ticketing, and merchandise have evolved, driven by fan data. 🌍 Emerging opportunities in globalization, women’s sports, and real estate ventures have unlocked new possibilities. Tune into the Path to The Pros podcast to hear from the leaders shaping the next era of sports (link in the comments) #SportsBusiness #SportsIndustryTrends #Innovation

Advertising overload? Activations are the fresh approach brands need to stand out. 🎯 Sports marketing trailblazer Interactive Entertainment Group is leading the charge with immersive sponsorships that put fans right in the heart of the action. 🏟️ Curious how it’s done? Read more about the power of fan-centric activations. ⬇️ https://lnkd.in/eSGDX9-m #eventengagement #eventexperiences #corporateevents #corporateentertainment #corporateeventideas #experientialmarketing #experientialevents #brandactivation #eventmarketing #eventexperiences #sportsmarketing #fanengagement #fanzone #sponsorshipentertainment #sponsorshipactivation #brandexperience

Mike Tyson vs. Jake Paul: A Marketing Masterclass 🚨 Regardless of the controversy, age gap, or whether the fight should’ve happened, this event was a marketing powerhouse. ✅ Controversy sells: Tyson’s legend + Jake Paul's viral presence = a global spectacle that captivated millions. ✅ Unlikely partnerships: This fight wasn’t just about the ring—it sparked a global conversation and opened doors for future collaborations, including platforms like Netflix, which see huge potential in sports entertainment. ✅ Massive profit potential: Pay-per-view, merchandise, and sponsorships soared, setting the stage for future deals and cross-platform success. Whether "good for boxing" is debatable, one thing's clear: creative campaigns and strategic partnerships are reshaping sports marketing. Success isn’t just what happens in the ring, but outside of it. #MikeTyson #JakePaul #SportsMarketing #Branding #Netflix #ControversySells #FutureOfSports

Last night, I tuned into a boxing match. Not something I’d typically do. But it wasn’t just a boxing match. It was the evolution of sports entertainment. Sure, there were interruptions in the live-stream (welcome to the working prototype of any new venture 🫶), but the accessibility and buzz around this event and in the weeks leading up were enough to get me hooked. If this had been on a traditional paid service, I would have never even considered. This wasn’t just about Jake and Mike – yes, they were the hook for a cultural moment. But (putting my media hat on) this was also about watching real-time how sports entertainment is being reshaped by making it accessible to new audiences and turning it into an event that can live in various formats across platforms. Pairing Jake Paul’s Gen Z appeal with Mike Tyson’s legacy fandom bridged generations, while the cultural conversation amplified the reach. The magic sauce: The mix of virality, storytelling, and accessibility. And let’s not forget the biggest growth opportunity: women’s sports! Sure, the few tech glitches were annoying, but to me they’re a small hiccup in what feels like a pivotal moment for the future of sports media. I had a good time. #netflix #CreatorEconomy

As the Olympics kick off, marketers are eager to tap into the passionate and diverse audiences the global event attracts. But is the glory worth the gold? The latest episode of The Marketing Architects Podcast dives into the true impact of sports marketing on brand strategy. Join hosts Angela Voss, Elena Jasper, and Rob DeMars as they unpack: The staggering costs of sports sponsorships and primetime advertising Challenges in measuring ROI for major sporting event campaigns Why micro-influencer athletes might be your secret weapon Smart strategies to balance high-profile events with cost-effective marketing Tune in to the episode at the link below. #Marketing #Sports #Advertising #Olympics

Check out our latest episode of TOP CMO here! 👇🏼