The BCPR Group’s Post

We love seeing more and more female founders in the PR industry and their journey develop much like our own. This piece is another great example of the insight within our industry, with six key things to help ensure success – for us this can be applied to anyone taking the PR journey: https://lnkd.in/e-j-pD9v #PR #PrNews #Insight #Blog #SuccessStory

As a Swiftie and PR professional, I read this PRWeek article as soon as it hit my feed! This article reaffirmed a few things for me: ✨ The need for PR professionals to hone their client's voice and become an extension of the client ✨ The power of strategically using earned media, owned media and SEO to tell a story ✨ A client / PR professional relationship is just that - a relationship! It takes open communication, honesty and shared goals to be successful!  #PR #PublicRelations

Some great insights from Muck Rack's State of PR 2024 webinar that took place last week.  If you missed it, you can see a video of the session, download the report and get an overview summary below. Some stand out stats: 💲 Half of PR pros report insufficient resources, both financial and personnel, as their biggest challenges. ✨ AI now ranks as a higher priority than media relations by PR pros, with respect to incorporating AI tech into the PR workflow. #stateofpr #mediaintelligence #pr #communications #aiinpr

How to take your PR in-house... I’ve recently done two consultancy session with a social enterprise that has had lacklustre experiences with PR agencies. This enterprise decided to take things in-house with my help equipping them with a strategy for the years to come, highlighting key moments for them and crafting a more compelling story. Here's all the things we covered in two days... - What PR *actually* is - Understanding what makes the enterprise special and how to communicate it - Aligning comms objectives with business objectives - How to find the journalists aligned with their mission - How to build relationships with those journalists - A hands-on PR campaign - Effective storytelling - Newsjacking & what I created for them: - Cultural calendars 2024 & 2025 - Boilerplate examples - Press Release examples - Contact Database - Coverage Tracker - “influencer” outreach tracker - Example PR pitches - PR glossary Want to know more? Drop me a line! rosanna@morena.uk

GO DIRECT: THE MANIFESTO I. TRADITIONAL PR IS DEAD. For too long, founders have yielded control over their narratives to media and middlemen. Before the internet, it was by necessity. The way to reach large audiences was through the media, and the way to get media coverage was through professional publicists. Today, most of the planet is directly reachable by social media or email. There’s no longer a need to go through traditional gatekeepers of information and brokers of reputation — especially as their own credibility has plummeted. The old PR playbook of relying on third parties with misaligned interests is obsolete. But while the world has changed, comms norms have not. Still encased in amber are the old habits: prioritizing media over social media, fishing for clicks instead of fostering communities, and avoiding risk by recycling worn-out tactics. “Corporate communications” itself is now an oxymoron, as nothing meaningful can be communicated by a faceless committee. If press releases read like they were written by a baker’s dozen of middle managers, that’s because they were. Their only discernible purpose seems to be to avoid upsetting anyone and jeopardizing the future job prospects of those middle managers. The resulting stories are bland and generic, with passion reduced to pablum. Traditional comms is an anachronism. II. COMMUNICATION IS THE FOUNDER’S JOB. The best spokesperson for any endeavor is not the one who has the most polish, the longest tenure, or the “right” credentials. It’s the person who holds the secret knowledge upon which the enterprise is built, the person who can not only describe the idea but, in the face of inevitable opposition, fight for it and win. III. GO DIRECT OR GO HOME. Going direct to the people who matter is how founders retain control over their narratives and preserve their companies’ uniqueness. Those who are stubborn, unorthodox, and disagreeable should never have their edges filed down for fear of offending entrenched interests. But going direct doesn’t mean going it alone. It doesn’t mean refusing help or spurning others who can amplify your message. And it certainly doesn’t mean just poasting more. Going direct means crafting and telling your own story, without being dependent on intermediaries. At the same time, founders willing to pick up that gauntlet will find that it gives them a massive edge in recruiting, fundraising, selling, and shaping the information environment needed for their companies to thrive. IV. IT’S TIME TO REBUILD THE ROSTRA. At the center of Rome, as it transitioned from a Republic to an Empire, stood a speaker’s platform from which the city’s leaders would address the public directly. But that way is incompatible with greatness. Reject convention — build your own platform, build your own audience, and build your own narrative. Source:

📢 Want to effectively communicate your brand’s social and environmental efforts? Here’s how 1. Social responsibility is a crucial aspect of PR today. 2. Communicate your efforts in a transparent and engaging way. 3. Share stories about your sustainability initiatives, community engagement, and ethical practices. 4. Use various platforms—blogs, social media, and press releases—to reach a wider audience. 5. Authentic storytelling can inspire your audience and enhance your brand’s reputation. Tip: Create a content calendar to regularly highlight your social responsibility efforts. Use visuals and real-life stories to make your content more relatable and impactful. Follow us for more public relations tips! #PurposeDrivenPR #PRTips #PR #PRilluminator #PublicRelations #Communications

Is it better to wait and start public relations when you're more established, or when you're newly launching? In general, I advise engaging PR, at least on a smaller scale, when you're newly launching - it helps introduce your brand to the media and consumers, build awareness, and establish trust from the beginning. Start small, then add to your scope of services as you go and see tangible results. Often, brands hold off too long and then try to establish that visibility with PR several years in, which is more challenging. At that point it's an uphill battle, and you run the risk of being "old news" or stagnant. #publicrelations #mediarelations #newlylaunching #kidsbrands #babybrand

PR can be a hard thing to celebrate 🎉 When you land a big media placement, and even better one you have been working towards for months, the first person you want to tell is the client, who will be as excited as you are and possibly more! Then who do you tell who will “get it”? Fellow PR’s will also get it and share the excitement in the win as they have been there and know the thrill. From there, friends and family…some who will get it and others who won’t. Some will act excited with us, but not understand what is actually happening. Some will understand it, but not understand why we seem THAT excited. People who are still confused what we do will look at the media placement and say “Why isn’t your name there?” That’s a whole different conversation there, because it’s not about us taking credit. There is a thrill and rush of adrenaline for PR’e chasing media for a client, and feeling of celebration when it lands. It’s something you only know how good it feels when you are actually a PR. I’m working on celebrating more by myself in my personal life, but also celebrating more in work when it feels as though only a certain number of people actually get it. Here’s to celebrating PR wins more! #publicrelations #publicity #pr

Just like there isn’t one type of media professional, there isn’t just one type of PR pitch or approach to pitching. If you're feeling overwhelmed, we've created a handy list of different PR pitch types and how to nail each one.

Advice: Effective pitching is about building rapport and value - not just pushing stories. Developing those long-lasting, mutually beneficial relationships takes effort, but it’s worth it.