The Chitthi By M.O.M’s Post

✨ #MiddleEast is one of the fastest growing fan segments for Formula 1 according to Nielsen hashtag #FanInsights ✨ ✔️ over 750 million fans worldwide ✔️ Saudi Arabia sees 11% growth ✔️ UAE seeing 6% growth 👉🏻 If you want to know more and see how hashtag #F1 continues to accelerate, read our latest data on the Forbes insightful article here https://bit.ly/4fXHgMq or reach out to our amazing team!! 💡

This country will become a premier sports destination in the next 10 years. Since 2021, Saudi Arabia has been investing heavily in sports. SURJ Sports Investment, which the $925B Saudi Arabia PIF owns, has been a driver for some of the biggest moves throughout the industry. Some of these developments include: ➊ Bringing some of the biggest soccer stars in the world to the Saudi Pro League (SPL) including Cristiano Ronaldo, Neymar Jr, Anderson Talisca and Kalidou Koulibaly ➋ Buying stakes in top leagues and teams including Newcastle United Football Club, McLaren Group, LIV Golf, Reliance Industries Limited (eSports), Al-Ittihad, Al-Ahli, Al-Hilal, and Al-Nassr ➌ Signing major deals and partnerships with global brands including WWE, ATP Tour, CONCACAF, IMG, and Formula 1 ➍ Investing in the nation's infrastructure which includes new stadiums, sports academies, and entertainment complexes such as NEOM which will become a global sports destination for major events and athletes. ➎ Placing bids for global sporting events such as the FIFA World Cup in 2034 and becoming a possible Olympic destination. Not to mention the numerous boxing and combat sporting events that have already taken place in Riyadh. The MENA region has seen a lot of growth in recent years and I'm confident we haven't seen anything yet. Subscribe to the Vetted Sports weekly newsletter to get the latest industry news, trends, and updates 📩 👇 https://lnkd.in/dUYVHG5y #sportstechnology #sportsinvesting #sportsbusiness

⚽🥅 Everybody knows Ronaldo moved to Al Nassr last year. But how much do you know about how much Saudi has been impacted by the most famous sportsperson in the world ⚽🥅 It is impressive to observe that Ronaldo has helped to fill in 20% of additional seats at Al Nassr’s home stadium when he plays and 15% of all the stadiums he visits (Research Gate). With the strong CR7 brand, Al Nassr has seen its Instagram following grow from 800K to 25 million over the course of a year! While, this is incredible, Saudi’s purpose for Ronaldo is much greater. With the worldwide reputation he holds, KSA has positioned him as a validator for the progress the kingdom has made with regards to sports. They have invested heavily in football, boxing, golf, F1 and e-sports, and with Ronaldo’s move to the Kingdom, it has attracted a large following towards Saudi Sports 🏆. This is further exacerbated with Ronaldo showcasing the country’s historic landmarks, opening a signature ‘CR7 Museum’ 🏛, wearing traditional Saudi dress to commemorate national holidays and large events, alongside the minister of entertainment. These activities are slowly reshaping the public image of Saudi Arabia, leading to increased tourism in the country. With Ronaldo being presented as the spokesperson of Saudi football, it is interesting to know that this is all a means to the end of Saudi securing the right to host the 2034 FIFA World Cup. Saudi sees this as a way to grow their economy and reputation by inviting the world to experience the rich culture and become part of its history. Looking at it from an outside view, it is incredible to see how one man is placed at the forefront of it all and is part of a large decade long plan to improve Saudi Arabia’s standing as a country and an innovator. What are your thoughts on Advocacy using a celebrated public figure? Do you think Cristiano has a done a good job or are you still not convinced by the PR for rapid expansion of KSA as a global sports hub ⚽ Kaizzen Kaizzen MENA نادي النصر السعودي - AlNassr Saudi Club #pr #marketing #sportsmarketing #footballnews #sportsanalysis

🌍⚽️ Spotlight on Saudi Arabia's Sports Investments: Local and Global Impact 🇸🇦💸 Saudi Arabia is reshaping the sports landscape with targeted investments in local infrastructure and international sports franchises: 1️⃣ Local Infrastructure: Investing in world-class stadiums and facilities, including the King Abdullah Sports City and the forthcoming Qiddiya | القدية, NEOM, Jeddah downtown and many more enhancing the kingdom's ability to host major events. 🏟️ 2️⃣ Premier League Partnerships: Partnerships with international leagues and teams, including investments in Newcastle United Football Club ,LIV Golf, PFL boosting global sports presence. ⚽ 3️⃣ Professional Leagues: Support for the Saudi Pro League and the creation of the first professional women's football league, aiming to elevate local competition and female participation in sports. 🚺⚽ 4️⃣ Global Sports Events: Hosting Formula 1 races and heavyweight boxing matches, such as the Anthony Joshua bouts, positioning Saudi Arabia as a top sports destination. 🏁🥊 5️⃣ Athlete Development: Initiatives like the Mahd Academy focus on nurturing homegrown talent, preparing athletes for international competitions. 🌟 Through these strategic investments, Saudi Arabia is not just boosting its local sports scene but also staking a claim on the global sports stage. 🚀 #SaudiSports #StrategicInvestment #GlobalSports #LocalDevelopment #Vision2030

Did you know the Middle East is one of the fastest growing fan segments for @Formula 1 according to Nielsen Fan Insights? Formula 1 has now hit over 750 million fans worldwide with Saudi Arabia seeing 11% growth and UAE seeing 6% growth ‒ a testament to its global appeal and @Nielsen’s  insights into fan engagement! See how F1 continues to accelerate and DM to learn more about Nielsen Sports insights. https://bit.ly/4fXHgMq @nielsen #sportsbusiness #sportsmarketing

Saudi Arabia: Empowering Sporting Excellence 🏎️🌍 Saudi Arabia's foray into the global sporting arena is not just a spectacle but a testament to ambition and progress. Beyond the Formula One race in Jeddah, where Red Bull reigned supreme, the kingdom's grand vision unfolded at the after-party. Against a backdrop of captivating fireworks, a swarm of synchronized drones painted the skies with a compelling message: "Saudi Arabia. Home of Sporting Events." 🎆 Fueled by Aramco and the Public Investment Fund, Saudi Arabia is transforming its ambitions into reality, claiming a spot on the world's most prestigious sporting platforms. With each initiative, the kingdom's presence grows stronger, showcasing a commitment to excellence and innovation in the sporting world. As Saudi Arabia continues to pioneer in the realm of sports diplomacy, it solidifies its position as a global sporting powerhouse. Bold, visionary, and determined, the kingdom's journey reflects a narrative of success and opportunity on a hallowed ground where dreams are realized. 🌟💪 #SaudiArabia #SportsDiplomacy #InnovationInSports

Event management isn’t just about logistics—it’s about delivering on promises. You can refund the money, but how about returning the invested time, effort, expectations, and joy of your attendees? The inaugural match of the Nepal Premier League, Nepal’s biggest domestic cricket league, is a historic moment for the country. However, poor event management killed the excitement as ticket holders were not allowed to enter the ground due to an overcrowded venue, despite buying tickets in advance as per the notice issued by the Cricket Association of Nepal (CAN) at their official social media handle. A flawless execution is crucial for an event of this size. Fans are disappointed after investing their time, money, and efforts at this moment hoping for an extraordinary encounter. Undermining consumer confidence can damage the league's reputation at a crucial time. This result may have been avoided with effective capacity planning, real-time monitoring, and open communication. To ensure the league's continued success, a game-changing event must concentrate on providing faultless experiences to establish long-term legitimacy.Khalti #BrandTrust #ConsumerExperience #Nepalpremierleague #Nepalcricket

With An average age of 27.5 years and with 50 percent of the population 24 years old or less, Saudi Arabia portends a great opportunity to excel in Sports. With about a fifth of the total country’s population between the Sports ripe age of 15-24, the Kingdom of Saudi Arabia can be the nucleus of talent production. No wonder the government has put sports as a key driver of its vision 2030. Economic development through sports (investments in events, infrastructure and international partnerships has helped entertainment and tourism thereby diversifying the economy), International Prominence (Hosting major sporting events like boxing, formula one, esports and the bid for world cup) is a key part of the plan to boost the Kingdoms’s global reputation while Creating a healthy society through great sports for all programs are all ways in which Saudi Arabia’s Vision 2030 has sports as a necessary driver… And for track and field, the Kingdom poses a unique opportunity…

QUESTIONS 1. How many tickets sold ? 2. How many viewers online ? 3. Where's the video stream link to the FORMULA GP ? Please note that the media expectations are extraordinary: "The sports and entertainment landscape is changing significantly in the Middle East. The emergence of commercial events and properties in Saudi Arabia has meant that established right-holders and brands in the UAE and the rest of the GCC are having to review and fine-tune their own offering, as the consumer leisure environment becomes increasingly competitive. With Saudi Arabia’s sporting footprint growing, Nielsen Sports has found Gulf brands and events are increasingly using sports data to hone their offerings." https://lnkd.in/dCd9t27Y cc Jeddah Corniche Circuit Public Investment Fund (PIF) Ministry of Investment Ministry of Tourism of Saudi Arabia Ministry of Economy and Planning - MEPsaudi Ministry of Sport – وزارة الرياضة Jerome Quartey Saudi Motorsport Company jerome.quartey@nielsen.com

Have you been tracking the seismic shifts in global combat sports, spearheaded by The Kingdom of Saudi Arabia's strategic moves? From the historic sands of Riyadh, a new era in entertainment and sports is emerging, with Saudi Arabia ambitiously positioning itself as a powerhouse destination. The Riyadh Season | موسم الرياض is a critical pivot point for combat sports globally, blending tradition with groundbreaking vision. Why is this important? 🤔 Beyond hosting monumental fights, like the upcoming Anthony Joshua vs. Francis Ngannou bout on March 8th, Saudi Arabia is leveraging the universal appeal of combat sports to reshape its global image, diversify its economy, and forge strategic partnerships with leading global promotions. Under the visionary leadership of His Excellency Turki Alalshikh, Saudi Arabia's sports economy has skyrocketed from $2.4B in 2016 to an impressive $6.9B in 2019, creating over 85,000 jobs and drawing an audience of 120 million. These moves foster national identity, enhance public health, and empower youth and society at large, aligning perfectly with the Saudi Vision 2030. 🔥 With the introduction of the "undisputed belt," Saudi Arabia is redefining boxing and signaling a long-term commitment to the sport to herald a new golden age of boxing. The AJ vs. Ngannou fight is a testament to Saudi Arabia's emergence as a global entertainment and sports juggernaut. What's your take on this monumental shift in the landscape of combat sports and entertainment? Drop your thoughts below! 👇 #sportsbusiness #boxing #combatspot #saudivision2030