The Guardian’s Post

Super insightful report on all things low+no. The category is only increasing in importance so no time like the present to get on top of the facts and figures.

🦓 What do zebras and alcohol have in common? Our latest research - Low+No 2024: Drinking Differently, in partnership with Lucky Saint | B Corp™ - found that Brits are engaging in different tactics to moderate their alcohol consumption. Some of the key headlines.. 🍻 74% of UK adults are actively moderating their alcohol consumption (meaning they're pro-actively doing SOMETHING to keep it in check) 🍸 c1-in-3 pub/bar/restaurant visits involve people drinking alcohol AND alcohol-free drinks 🥤 a further 1-in-3 visits are TOTALLy alcohol-free 🦓 1/4 of Brits are 'zebra striping' - the practice of alternating between alcoholic and alcohol-free drinks in single hospitality visit Ensuring the low & no range and quality of serve matches that of alcoholic options is absolutely key as an increasing number of guests transition between the two during the same visit. For example, having both alcoholic and alcohol-free beer on draught and a decent alcohol-free spirit and mixer will ensure a more fluid and enjoyable experience for our guests. The full research report is available here (£495 including 12 months access to all KAM reports): https://lnkd.in/eGZphiu4

Who will be the first event organizer to offer an alcohol free ticket? I don’t know about you other non drinkers, but I’m not fond of having to pay for a full priced ticket that includes drinks when I don’t drink. Make sense? You could provide a wrist band or a stamp that shows you get free drinks. It’s especially annoying when the only zero alcohol options are one type of zero beer and soft drinks. There are a lot more people who don’t drink and I’m hearing the same sentiments from others. A bar I have shares in created an entire zero cocktail menu upon my request and they now have a new type of customer who appreciates it. It’s time to rethink events and alcohol. It’s worth a discussion at least. #zero #alcoholfree #zeroalcohol

Reducing alcohol intake does not mean that consumers want to reduce their visits to pubs, bars and restaurants, but rather order fewer drinks to maintain moderation. With this unlocks new sales opportunities during daytime occasions as consumers are now choosing to dine and drink earlier during mornings and afternoon. Read article to see how you can position your brand with emerging trends. 👇🍸🍹

🍸 Moderation in alcohol consumption is changing the role of the On Premise for consumers around the world. But the trend of consumers cutting their alcohol intake doesn’t mean reduced visits to bars, pubs and restaurants, they are ordering fewer drinks while out or saving their purchases for special occasions. 🔍 Reduced alcohol intake brings challenges and opportunities for drinks suppliers and venues – what does this trend mean for you? https://lnkd.in/g35pWU3z #OnPremise #AlcoholTrends #ConsumerBehavior #CGAInsights

🍻 Heard of booking-ending? 🥂 Or maybe, zebra-striping? 🍹 Moderation tactics EXPLAINED below: Have you done any of these? Thanks to MERCIECA for highlighting our recent research Low+No 2024: Drinking Differently, in partnership with Lucky Saint | B Corp™ which found 3-in-4 UK drinkers are currently actively moderating their alcohol consumption... BUT that's not keeping them away from the on-trade! Read the article here: https://lnkd.in/eJKT9BZU Zebra-striping got a few mentions at last week's Club Soda conference last week! Historically seen as the reserve of designated drivers, we’re now seeing a significant number of people incorporating alcohol-free drinks into occasions they are ALSO drinking alcohol. Our research found... 🍻 A quarter of UK adults are ‘zebra striping’ on every pub visit 🍷 44% say they're likely to start the night with a low or non-alcoholic drink 🍸 54% say if they start with an alcohol-free drink they're likely to drink less alcohol in total and therefore more likely to stay out for longer Just because customers are moderating it doesn't necessarily mean they're cutting down on the number of drinks being consumed, it’s just the mix of drinks that is changing. Find out a whole lot more in our new Low+No: Drinking Differently report: https://lnkd.in/eGZphiu4 #moderation #alcoholfree #zebrastriping #lowandno #noandlow

A study carried out by Bristol City Council and the Tobacco and Alcohol Research Group at the University of Bristol has found that making alcohol-free beer more available on draught in pubs and bars may help people switch from alcoholic beer. 14 pubs and bars across Bristol temporarily changed the drinks they offered on draught. When an alcohol-free version was available, venues sold, on average, 51 fewer pints of alcoholic beer per week - a reduction of 4-5%. Crucially, this was replaced by an equal increase in sales of non-alcoholic options, meaning that the pubs lost no revenue. Far from reducing consumer choice, the temporary change increased it - customers had more choice, and the change could reduce alcohol consumption levels and improve public health. What's not to like about that? If you feel you'll never get to the stage of actively preferring an alcohol-free beer to one with alcohol in it, you are not alone. But believe me when I say that it is much easier to get there than you probably think. Click on the link below to book a FREE Discovery Call, and let's talk 👇 https://bit.ly/40CzT6i #workplacewellbeing #mentalhealth #addictiontreatment

Alcohol, it’s an integral part of British culture and you’re bound to have it present at your event, so how do you manage its risks? 👉 Staff training: Ensure your staff are clued up on serving drinks and having drinks present at events, spotting when someone has had too much and asking for identification when necessary. 👉 Alternatives: People might be less inclined to drink as much if there’s good alternatives available, mocktails, alcohol free beer, soft drinks, and water is a must! 👉 Transport: Does your event have sufficient transport links around it? If not, it would be a good idea to team up with a taxi service to prevent drink driving. 👉 Sustenance: Food soaks up alcohol, drinking on an empty stomach is never a good thing, so if you’re serving alcohol i’d recommend making food available to event-goers also. 👉 Safeguarding: You won’t be able to spot and mitigate all risks, so hiring external safeguarding is an important factor to consider when serving alcohol at your event. If you want to find out more about how safeguarding could benefit your event, speak to me today. #alcohol #drinkdriving #festivals #events #safeguarding

"Rockin' Around the Christmas Tree" Everyone loves to eat, drink and be merry at the holidays! But it's easy to lose track of just how much you're eating and drinking. If you enjoy a drink at holiday parties, it's important to follow some basic rules: *Have no more than one alcoholic drink per hour. That's one 12-ounce beer, a 5-ounce glass of wine, or a 1.5-ounce shot of hard liquor *Pace yourself. Slow down. Sip your drink. *Eating food before and while you're drinking can help absorb some of the alcohol *Alternate your drinks containing alcohol with others, even water, that are alcohol-free *If you're hosting a holiday party, be sure there are plenty of non-alcoholic beverage options... mocktails are popular! *Know the law. In Wisconsin, a blood alcohol level over .08% is enough for you to be charged with an OWI. Each drink raises your blood alcohol level by .02%. Keep your holidays happy AND safe! #KlinnerInsurance #HolidayHelp

Lots to digest and it's great to read so many diverse voices on this development in the market at the moment. As always, innovation is being driven by the indies but even the big brands are waking up more and more to the demand. I get it that this interest right now is driven in part by Dry January (with more targeted pop-ups across our SoMe feeds 👀 ) but the product range and diversity in offer is not abating across the year, which is brilliant. Very intrigued by the demographic data and potential implications to the night-time economy. Even more so by how we shape venues to properly support this demand. If no-lo drinkers are becoming more prevalent then the voices hold more sway and opportunities will abound (just as veggie and vegan options have fueled innovation in all aspects of F+B venues). The Gen Z link is one but an increasing number of Gen X and Millenials are making this adjustment to a healthier balanced approach too. Looking forward to shaping well-considered spaces to champion these choices.