"The leaders taking part in the research unanimously called for a more integrated approach to sustainability, one that goes beyond carbon reduction to consider economic and social value. As one expert put it, the industry's story must expand if it hopes to remain relevant in a world where sustainability is rapidly becoming a basic expectation." This year, the IPA Sustainability Action Group commissioned a new report 'Agents of Change' that delves into the advertising industry’s role in driving sustainable growth and brings together voices from across the sector—agency leaders, sustainability experts, clients, activists, and industry bodies—all passionate about a critical mission: building a sustainable future for the advertising industry. Get your copy of 'Agents of Change': https://lnkd.in/ePhu-eEj
