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External link for IPA (Institute of Practitioners in Advertising)
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Huge thanks to all of our speakers and to everyone who came down for our event at No. 44 on unlocking commercial growth through sustainable innovation. For more on the power of environmental stewardship in advertising download our free toolkit 'Agents of Change': https://lnkd.in/ePhu-eEj
In a special episode of the Effectiveness Files, IPA Director of Effectiveness Laurence Green sits down with the authors of three of this year's IPA Effectiveness Award-winning papers. First, we hear from Joe Smith, Strategy Partner at AMV BBDO about their Gold and President's Prize-winning Guinness case; then an exploration into AFFINITY Group's unique Concierge Car Wash Silver-winning paper with Senior Strategist Caspar Yuill; and finally a deep-dive into the Grand Prix-winning case study with Roisin Mulroney, Planning Director at adam&eveDDB and Mark Hodge, Vice President of Marketing at McCain Foods. Listen and subscribe: https://lnkd.in/e6cCVzEP
"The leaders taking part in the research unanimously called for a more integrated approach to sustainability, one that goes beyond carbon reduction to consider economic and social value. As one expert put it, the industry's story must expand if it hopes to remain relevant in a world where sustainability is rapidly becoming a basic expectation." This year, the IPA Sustainability Action Group commissioned a new report 'Agents of Change' that delves into the advertising industry’s role in driving sustainable growth and brings together voices from across the sector—agency leaders, sustainability experts, clients, activists, and industry bodies—all passionate about a critical mission: building a sustainable future for the advertising industry. Get your copy of 'Agents of Change': https://lnkd.in/ePhu-eEj
Missed the 2024 IPA Effectiveness Conference? Worry not, you can catch up with all the conference sessions online right now, for free. The Effectiveness Conference provides unparalleled opportunities for brands and agencies to arm themselves with the knowledge needed to navigate Marketing Effectiveness and improve business performance. You can also download your free summary of the IPA Effectiveness Conference 2024: https://ow.ly/7yoT50U9KIX
What is a fractional CMO and how can having one help unlock your company's true potential and build a business that's ready to thrive, no matter what the future holds? John Morris, MD at RedHat Recruitment explains why in today's business landscape, having a strategic financial partner isn't just nice to have – it's increasingly essential for agencies looking to grow: https://lnkd.in/e68TKgQ2
At last week's IPA Council, BBH London Chief Executive Karen Martin was named as IPA President-elect to succeed Josh Krichefski in 2025. IPA Director General Paul Bainsfair welcomed the news saying: "I am very much looking forward to working with Karen to ensure the IPA remains the power behind the practitioners. She is already a member of IPA Council and is well versed in our initiatives and activities and can help us focus on what is important over the next two years." https://lnkd.in/e_6EtEnt
We've had an absolute blast with everyone over the past few weeks for our Production Essentials Qualification. Huge thanks to everyone who helped make it happen!
They say it takes a village to craft a campaign, and as the IPA Production Essentials course enters it's final week of revision for the delegates, in addition to the incredible speakers and contributors, I wanted to thank some special people who gave their time behind the scenes, Sue Lee-Stern, Alessia Small, Charlie Lonngren, Adam Walker, Kaiya Taffel, Isaac Addo and Josephine Roloff. And a great shout out to the IPA team who trusted me with the course and partnered with me these last few months, Eliot Liss, Ava Gill, Antonia Stearn and Louise White. The final thank you goes to the delegates who make up the Class of 2024; it was a privilege to meet and work with you; so much talent in the room, I look forward to watching you all smash it over the coming years. (Apologies to those whose photo I didn't capture on Friday).
It is an important time to embrace a sustainability strategy our free breakfast event on Wednesday can help you put your 2025 business plan together. We've brought together industry leaders to share their experiences and insight on how they have led their agencies and clients to embrace a sustainability agenda and the results they are achieving. Secure your space and help drive growth through sustainable innovation: https://ow.ly/Nu9m50UaN2C
Are you an account handler looking to unlock what it takes to progress to a leadership position? We are running an Advanced Client Relationships Course starting in January that will help you acquire advanced skills and knowledge around developing long-term sustainable relationships, retrieving better briefs from your clients, and thinking at a macro level. You'll learn about: - Building your profile with Sally Henderson, High-Stakes Leadership Mentor - Building and mobilising a strong client team with Louise Hayward - Developing long-term relationships with Genna Trentham, Client MD at Wavemaker UK - Building an entrepreneurial culture with Sonya Arthur, Client President at EssenceMediacom UK - Building the confidence to proactively maximise your agency’s opportunity with an existing client with Pieter-Paul von Weiler and Matt Davies from BetterBriefs - Financial acumen with Alexandra Davis, Financial Director at 23red Find out more and sign up: https://lnkd.in/edAf3Z6t
What if embedding sustainability into the business model and practices opened up new avenues for revenue, and pushed creative boundaries? Join us next week for an action-orientated morning designed to provide agency leaders with the knowledge and tools needed to redefine success in a world where sustainability goes hand-in-hand with profitability. For the full agenda and to secure your space: https://ow.ly/Nu9m50UaN2C