Theorem’s Post

Digital publishers are under the gun to scale faster, monetize smarter, and do it all with fewer resources. The knee-jerk reaction? Automate everything. But here’s the kicker: not all automation is created equal. Off-the-shelf AI tools promise quick fixes. However, they often fall short when it comes to optimizing the complex Order-to-Cash (OTC) process in ad operations. It’s time for the media industry to embrace a purpose-built, integrated approach that transforms ad operations from a cost center into a dynamic growth engine. It starts with a focus on refining the OTC process in ad operations. This way, you can identify—and rectify—inefficiencies that can lead to lost revenue and missed opportunities.  | By Jay Jay Kulkarni, CEO – Theorem https://lnkd.in/gSCsyTCp

As advertising becomes a predominant revenue model for publishers, A/V streaming companies, retail media networks, CTV, and gaming ad networks, the ability to scale ad operations leveraging purpose built technology solution becomes a critical competitive advantage. Theorem has leveraged its over two decades of experience in this domain to launch Upward, a purpose built solution that reflects the philosophy outlined in this article. Read more: theorem.digital/content Excited for the journey ahead!

Machine learning can help make programmatic monetization even more efficient says our Managing Director of Asia Gavin Buxton. Tools such as automated wrapper management within Magnite's Demand Manager can help publishers grow revenue by finding optimal configurations in their Prebid wrapper per impression. https://lnkd.in/d8QHyuMy

I am deeply passionate about the power of technology to transform the way we live and work, and I continue to be energized and amazed by the potential of generative AI to unlock new possibilities for advertisers and publishers (and consumers as well), and how this technology is already changing the game for businesses of all sizes.   Generative AI is helping drive innovation and growth and is enabling faster and more informed decision-making. Generative AI is creating new opportunities for engagement and personalization. And Generative AI is putting a spotlight on the importance of trust and transparency in this rapidly evolving landscape. There is much to discuss on this topic that is of critical importance to the future of our industry.   And we are making progress every single day! Check out deeper details on our expanded partnership with Axel Springer, our newest Chat Ads API partner Direqt, new consumer behavior insights and the general availability of Copilot in the Microsoft Advertising Platform--a game changer for businesses of all sizes.    #GenerativeAI #MicrosoftAdvertising #AI 

Thrilled that Copilot is now generally available on the Microsoft Advertising Platform! This marks a significant milestone in the evolution of digital marketing. This newest AI offering will simplify campaign creation and management, ensure high-quality marketing, and will provide intuitive guidance throughout the campaign process! 🚀 #Microsoft #MicrosoftAdvertising #ArtificialIntelligence

A new curation tech from adtech AI firm Chalice looks to marry real-time bidding with cherry-picking quality web environments, called Chalice PMPs. The specific innovation within the curation tool is page-level bidding—using buyer data and ingesting metadata—which lets buyers get more granular with the pages they want their ads to appear on. https://adweek.it/4eQlola

𝗪𝗵𝘆 𝗦𝘂𝗽𝗽𝗹𝘆 𝗣𝗮𝘁𝗵 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 (𝗦𝗣𝗢) 𝗶𝘀 𝗧𝗮𝗸𝗶𝗻𝗴 𝗢𝘃𝗲𝗿 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗮𝘁𝗶𝗰 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 Transparency, efficiency, and better performance—#SPO is changing the game in #programmatic. By streamlining how #advertisers buy inventory, SPO cuts through the clutter, reduces fees, and ensures campaigns deliver where it matters most. From finding the right exchange for your native or #CTV ads to unlocking premium inventory via #PMPs, SPO is the strategy you can’t afford to overlook in 2025 planning. Check out our latest blog post, where our own Noah Held breaks it all down with insights that are both approachable and actionable. Let’s make those ad dollars work smarter, not harder. #curation #ai #programmaticads #digitalmedia https://lnkd.in/eEAdNbsj

Are your Meta ads not doing as well as they used to? 👇 You're not alone. But now you can see new customer rate, return on ad spend and acquisition cost direct in Ads Manager with the Black Crow AI Paids Ads Growth Pack. More info in the comments. This post is in partnership with Black Crow.

This just in: "as AI-based buying continues to simplify and improve, small and medium-sized businesses will be among the beneficiaries by providing SMB advertisers with real-time ROI." 🚀 Vibe.co's proprietary AI has been powering #SMB campaigns for years! Great to see Forbes highlighting the power of #streamingTV for brands of ALL sizes. https://lnkd.in/ebM2Ergc

Maximizing Revenue with Advanced Ad Technologies: Exploring Prebid, Header Bidding for Video, and AI-driven Ad Optimization. Ad technologies are a crucial tool to optimize video ad campaigns and web monetization. Both advertisers and publishers will benefit the data-driven, analytic, and future prediction that the ad technology offers. Prebid, Header Bidding, and AI are the most common ad technology. Get to know more about it by reading our article. Our article includes these topics below: - Prebid - Header bidding - How header bidding works for video ad - How AI is revolutionizing ad optimization For more details, read here: https://lnkd.in/dtEWKbC3 #prebid #headerbidding #AI