Vibe.co’s Post

Our CMO Jon Schulz sat down with Bevin Fletcher of StreamTV Insider to discuss how #ViantAI is simplifying the complexity of media planning and campaign execution. A shift that Needham & Company analyst Laura Martin says will be "huge, huge." Read the full discussion below. #AI #Advertisers #Marketers #DSP #Programmatic #GenAI #Automation #AdTech

#ViantAI is all about automating the complexity of media planning and campaign execution, letting #advertisers focus on the bigger picture. #AdTech #DSP #AI #GenAI #Automation

The Future of Ad Tech: Trends to Watch in 2024 Stay ahead of the curve with our latest insights on the ad tech trends set to shape the industry in 2024. From AI advancements to new monetization strategies, discover what’s next and how you can prepare. Read our full analysis: https://bit.ly/4c2BdDk #AdTech #DigitalPublishing #FutureTrends #Innovation

Road to the Upfront: AI and new technologies should be POWERING your broader video strategy! Tremendous scale, AI-enabled technology, and partnerships with premium publishers… Just because consumer viewing habits are changing and growing increasingly complex, it doesn’t mean reaching consumers should be any more difficult. As this article states, Google is “simplifying the ad-buying process through its increasingly AI-ified cross-media marketing platform, Display and Video 360 (DV360)” Do your upfront strategies reflect the technological advancements happening in our industry?

🚀 Discover the Future of Ad Tech: Five Trends to Watch in 2024! 🚀 The advertising technology landscape is evolving at lightning speed, and staying ahead of the curve is crucial for marketers and businesses alike. 🌐✨ One of the important trend is '2024: The "Year of CTV" ' Curious to know more? Read the full blog here and stay ahead in the ad tech game! 💡📈 #AdTech #MarketingTrends #DigitalMarketing #AI #ProgrammaticAdvertising #OmnichannelMarketing #DataPrivacy #Sustainability #FutureOfAdvertising https://rb.gy/a09fni

❄️ We’ve got another seasonal blog to help you crush your media goals! This time programmatic expert Brittany Medina shares Six Ways to Improve Your Holiday Programmatic Plan in 2024, including expert insights on CTV, demand gen, AI and propensity modeling, DV360 tips and more! 🎁 👉 Read the full blog: https://hubs.la/Q02W4HGp0 #DV360 #ProgrammaticAdvertising #HolidayMarketing #DigitalStrategy #Adswerve #CTV

Whenever I see a stat like "AI for ads is at 70% and will grow to 90%" my mind immediately zags. In a perfect world, AI would harmoniously match audiences to every brand and profits would skyrocket for everybody. That logic doesn't really track for me because that's not how the world works. So what does AI in advertising mean, specifically on places where people shop like Amazon, Walmart, Target, Instacart, etc.? If everyone is going to use automation, that's the new floor. I talk about this all the time with people wanting to use Pacvue for full AI. You can totally do it, but you need to make sure you're in the data and using the extra capacity to understand your audience more intimately and/or your competition. Create more advanced workflows with the data. Like most things in life, it's not the easy thing that wins. It's what you do with the capacity the easy thing creates. And if an AI tool/platform doesn't give teams a way to reinvest effort, it's just going to create another question mark around why you're not winning. Or maybe I'm wrong and it's just going to be all investors and robots in 2030 idk.

AI-powered performance advertising products, such as Meta’s Advantage+ Shopping Campaigns and Google’s Performance Max, have helped large advertising platforms weather the lost ad revenues from privacy-related signal loss. #artificialintelligence #AI #advertising https://lnkd.in/e4hDuvKA

As advertising becomes a predominant revenue model for publishers, A/V streaming companies, retail media networks, CTV, and gaming ad networks, the ability to scale ad operations leveraging purpose built technology solution becomes a critical competitive advantage. Theorem has leveraged its over two decades of experience in this domain to launch Upward, a purpose built solution that reflects the philosophy outlined in this article. Read more: theorem.digital/content Excited for the journey ahead!

AI might be everywhere, but when it comes to #AdOperations, generic #AI just doesn’t cut it. In our latest article, we dive into why the complexities of ad ops demand tailored solutions—and what actually works in this ever-evolving space.  ✅ Simplify workflows   ✅ Boost efficiency   ✅ Avoid costly missteps  💡 Discover how specialized tools and expertise are reshaping the ad ops landscape. 📖 Read now https://lnkd.in/gSCsyTCp  Let us know what you think👇