Ross Palmer’s Post

Getting People to Value Marketing in Your Organization 💼 Marketing is fundamental to business success, yet it’s often undervalued. Here are a few ways to make marketing’s importance clear across your organization: 1️⃣ Show the Impact of Marketing: Use data and case studies to highlight how marketing impacts the whole organization.  2️⃣ Connect Marketing to Business Goals: Align your marketing strategies with the company's key objectives. 3️⃣ Educate on the Customer Impact: Show specific examples of the impact on the customer experience. 4️⃣ Collaborate Cross-Functionally: Involve other departments in marketing initiatives so they see and contribute to the value firsthand. 5️⃣ Celebrate Wins, Big and Small: Recognize milestones to build team pride and highlight marketing’s impact. Creating a marketing-driven culture isn't an overnight process, but it’s essential for long-term success and team alignment. How do you promote the value of marketing in your organization? #growthmarketing #strategicmarketing #measurement

📊💼 Bridging the Gap: Addressing the Disconnect Between Marketing Results and the Wider Business in Large Firms 🤝💡 In a recent study, it was found that marketing results are not shared with the wider business in one-fifth of large firms. This concerning trend highlights a significant disconnect that can hinder organizational alignment, hinder collaboration, and impede strategic decision-making. 🚫🔄 Effective communication and collaboration between marketing teams and the wider business are essential for driving success and achieving business objectives. Here's why: 1. Alignment of Goals and Objectives: Sharing marketing results with the wider business fosters alignment around common goals and objectives. When everyone understands how marketing efforts contribute to the overall business strategy, it enhances cohesion and focus across departments. 2. Data-Driven Decision-Making: Marketing results provide valuable insights into customer behavior, market trends, and competitive landscapes. By sharing this data with other departments, businesses can make informed decisions that drive growth and innovation. 3. Cross-Functional Collaboration: Marketing does not operate in isolation; it intersects with sales, product development, customer service, and other functions. Transparent communication and collaboration enable cross-functional teams to work together seamlessly, driving synergies and maximizing impact. 4. Accountability and Recognition: Sharing marketing results with the wider business holds teams accountable for performance and recognizes their contributions to the organization's success. It fosters a culture of transparency, accountability, and continuous improvement. 5. Opportunities for Learning and Improvement: By sharing successes, failures, and lessons learned, businesses can leverage collective knowledge to iterate and improve marketing strategies and tactics. Open dialogue encourages innovation, experimentation, and adaptation to changing market dynamics. As businesses strive to adapt and thrive in today's dynamic marketplace, it's essential to break down silos and promote transparency and collaboration across departments. By sharing marketing results with the wider business, organizations can unlock new opportunities, drive innovation, and achieve sustainable growth. Are you seeing this disconnect in your organization? Share your thoughts and experiences in the comments below! 💬📈 #MarketingResults #BusinessAlignment #Collaboration #StrategicDecisionMaking #LinkedInDiscussion

Marketers - your People power your Planning, Processes and Platforms. (aka, the Three P's). While all three are needed to ensure the structure is stable, it is people that power the effective development of each and benefit most from their alignment. When all are aligned, you have the strongest structure you could hope for, with peak performance in marketing, high efficiency and optimum effectiveness. It’s essential, then, to consolidate and harness your organizational strengths, creating a powerful, single-minded unit that puts the customer unequivocally at the heart of every business objective. So how can you identify weaknesses in your marketing structure that mean planning, processes and platforms aren’t performing as one? 8 challenges in broken structures: 1. Misalignment between individuals, teams, and functions 2. Wasted time, effort, and budget 3. Complexity causing inefficiency, inflexibility, and confusion 4. Short termism 5. Problems with performance, morale, and retention 6. Lack of empowerment 7. Inadequate customer focus 8. Poor credibility Ask the following to assess if your people are supported by the Three P's: 1. Does the marketing team have the skills, plans, processes and platforms needed to fully support business objectives? 2. Do they know what success looks like, and what they are measured on? 3. Do they actively participate in your organization’s multifunctional committees? For example, working with sales and customer success teams to deliver a holistic approach to customer experience? Marketers - are you optimizing your P's? If so, kudos! If not, let's talk! #PeoplePower #MarketingPlanning #MarketingProcesses #MartechPlatforms

🎯 𝑺𝒕𝒓𝒂𝒕𝒆𝒈𝒚 𝒂𝒏𝒅 𝑻𝒆𝒂𝒎𝒘𝒐𝒓𝒌: 𝑻𝒉𝒆 𝑾𝒊𝒏𝒏𝒊𝒏𝒈 𝑭𝒐𝒓𝒎𝒖𝒍𝒂 𝒊𝒏 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 🎯 In the fast-paced world of marketing, it’s easy to get caught up in creative ideas and flashy campaigns. But true, consistent success isn’t just about creativity. It’s about 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 and 𝐭𝐞𝐚𝐦𝐰𝐨𝐫𝐤 working hand in hand to ensure every effort hits the target. Here's why these two pillars are essential and how they elevate any marketing initiative: 1. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐃𝐞𝐟𝐢𝐧𝐞𝐬 𝐭𝐡𝐞 𝐏𝐚𝐭𝐡 - 𝐏𝐮𝐫𝐩𝐨𝐬𝐞𝐟𝐮𝐥 𝐀𝐜𝐭𝐢𝐨𝐧: A clear plan ensures every marketing move aligns with business goals. 𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬: Leveraging data helps focus efforts on what resonates with the audience. 𝐀𝐝𝐚𝐩𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲: A strong strategy evolves, allowing teams to pivot with market shifts and stay on track. 2. 𝐓𝐞𝐚𝐦𝐰𝐨𝐫𝐤 𝐁𝐫𝐢𝐧𝐠𝐬 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐭𝐨 𝐋𝐢𝐟𝐞 - 𝐃𝐢𝐯𝐞𝐫𝐬𝐞 𝐏𝐞𝐫𝐬𝐩𝐞𝐜𝐭𝐢𝐯𝐞𝐬: Collaboration across departments enriches campaigns with unique insights. 𝐒𝐲𝐧𝐞𝐫𝐠𝐲 𝐀𝐜𝐫𝐨𝐬𝐬 𝐅𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐬: Aligned teams ensure consistency in messaging and amplify impact. 𝐏𝐫𝐨𝐛𝐥𝐞𝐦-𝐒𝐨𝐥𝐯𝐢𝐧𝐠 𝐓𝐨𝐠𝐞𝐭𝐡𝐞𝐫: Teamwork enables faster solutions and smoother navigation through challenges. 3. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐓𝐞𝐚𝐦𝐰𝐨𝐫𝐤 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐬 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 - 𝐂𝐥𝐞𝐚𝐫 𝐑𝐨𝐥𝐞𝐬: Everyone knows their responsibilities, ensuring nothing is missed and all contributions matter. 𝐒𝐡𝐚𝐫𝐞𝐝 𝐕𝐢𝐬𝐢𝐨𝐧: Unified teams work toward common goals, from product launches to brand growth. 𝐀𝐠𝐢𝐥𝐢𝐭𝐲: Well-coordinated teams adapt quickly to market shifts, keeping campaigns relevant and effective. 4. 𝐖𝐡𝐲 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐓𝐞𝐚𝐦𝐰𝐨𝐫𝐤 𝐀𝐫𝐞 𝐚 𝐖𝐢𝐧𝐧𝐢𝐧𝐠 𝐂𝐨𝐦𝐛𝐨 - 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲 & 𝐀𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭: A solid strategy with a cohesive team ensures consistent messaging, building brand trust. 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧: Strategy guides, while teamwork sparks creative solutions and innovation. 𝐌𝐚𝐱𝐢𝐦𝐢𝐳𝐞𝐝 𝐈𝐦𝐩𝐚𝐜𝐭: Aligned efforts make every action purposeful, leading to measurable results and greater success. 𝑺𝒖𝒄𝒄𝒆𝒔𝒔 𝒊𝒏 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 is never just about having a great idea. It’s about crafting a solid strategy and ensuring that the entire team works seamlessly to bring it to life. With clear direction and collaborative execution, we can turn every marketing effort into a targeted, measurable success. #ProcessVenue #MarketingStrategy #Teamwork #Collaboration #BusinessSuccess #MarketingWins #Innovation

🌟 Elevating Marketing's Role Across Departments: A Forbes Insight 🌟 In an insightful Forbes article titled "14 Ways Tech Marketers Can Demonstrate Their Value to Other Departments," industry leaders share transformative strategies for marketing professionals to underscore their indispensable role within tech companies. Here are four pivotal approaches: 🔹 Integrating Marketing Across the Organization "Integrate marketing into every department by appointing dedicated team members as valuable resources, thereby facilitating seamless collaboration and ensuring the availability of necessary information. This approach is enhanced by monthly lunch-and-learn sessions, where everyone sees cross-department client data and can weigh in on trends and feelings potentially impacting clients." - Kurt Uhlir This strategy not only fosters interdepartmental collaboration but also ensures that marketing's insights are woven into the fabric of the company's operations, enhancing overall strategic alignment. 🔹 Speaking the Language of Business "While educating your peers at the management table on what's possible in marketing is required, the main way of better aligning with your peers as a CMO is to simply speak the language of the business. Avoid using internal marketing metrics like MQLs and social engagement. Instead, focus on the dollar amount of new business your team created or influenced." - Udi Ledergor Adopting a business-centric communication style bridges the gap between marketing and other departments, aligning marketing's objectives with the company's broader financial goals. 🔹 Unified Direction Through Leadership Announcements "Quarterly announcements of marketing goals from leadership are crucial to setting a unified direction for the whole organization. This reinforces marketing's strategic importance, reducing misunderstandings or undervaluation by other departments. Regular updates from the CEO and CMO on progress foster accountability and collaboration, silencing doubts and misalignment on marketing's impact." - Neeha Curtis Leadership's commitment to transparently sharing marketing's objectives and achievements cultivates a culture of trust and collaborative success. #Forbes #MarketingStrategy #TechMarketing #CrossFunctionalCollaboration #BusinessCommunication #StrategicAlignment #Leadership https://lttr.ai/AQiu7

🌟 Elevating Marketing's Role Across Departments: A Forbes Insight 🌟 In an insightful Forbes article titled "14 Ways Tech Marketers Can Demonstrate Their Value to Other Departments," industry leaders share transformative strategies for marketing professionals to underscore their indispensable role within tech companies. Here are four pivotal approaches: 🔹 Integrating Marketing Across the Organization "Integrate marketing into every department by appointing dedicated team members as valuable resources, thereby facilitating seamless collaboration and ensuring the availability of necessary information. This approach is enhanced by monthly lunch-and-learn sessions, where everyone sees cross-department client data and can weigh in on trends and feelings potentially impacting clients." - Kurt Uhlir This strategy not only fosters interdepartmental collaboration but also ensures that marketing's insights are woven into the fabric of the company's operations, enhancing overall strategic alignment. 🔹 Speaking the Language of Business "While educating your peers at the management table on what's possible in marketing is required, the main way of better aligning with your peers as a CMO is to simply speak the language of the business. Avoid using internal marketing metrics like MQLs and social engagement. Instead, focus on the dollar amount of new business your team created or influenced." - Udi Ledergor Adopting a business-centric communication style bridges the gap between marketing and other departments, aligning marketing's objectives with the company's broader financial goals. 🔹 Unified Direction Through Leadership Announcements "Quarterly announcements of marketing goals from leadership are crucial to setting a unified direction for the whole organization. This reinforces marketing's strategic importance, reducing misunderstandings or undervaluation by other departments. Regular updates from the CEO and CMO on progress foster accountability and collaboration, silencing doubts and misalignment on marketing's impact." - Neeha Curtis Leadership's commitment to transparently sharing marketing's objectives and achievements cultivates a culture of trust and collaborative success. #Forbes #MarketingStrategy #TechMarketing #CrossFunctionalCollaboration #BusinessCommunication #StrategicAlignment #Leadership https://lttr.ai/ARcbj

Marketing as a Connector between Teams One aspect of business marketing that is often overlooked is its role as a connector between internal teams. Marketing should not operate in isolation. To be truly effective, it must be integrated with product development, sales and even customer service. A unified message across departments creates a stronger, more consistent brand experience for customers. In addition, collaboration across collaborative teams is always better. When marketing facilitates communication across teams, it ensures that everyone is aligned on the company's goals and vision. This alignment reduces friction and allows the brand to move forward with clarity and purpose, building trust not only with customers, but internally as well. #IntegratedMarketing #TransfunctionalTeams #BusinessAlignment #MarketingStrategy #TeamCollaboration

🌟 Elevating Marketing's Role Across Departments: A Forbes Insight 🌟 In an insightful Forbes article titled "14 Ways Tech Marketers Can Demonstrate Their Value to Other Departments," industry leaders share transformative strategies for marketing professionals to underscore their indispensable role within tech companies. Here are four pivotal approaches: 🔹 Integrating Marketing Across the Organization "Integrate marketing into every department by appointing dedicated team members as valuable resources, thereby facilitating seamless collaboration and ensuring the availability of necessary information. This approach is enhanced by monthly lunch-and-learn sessions, where everyone sees cross-department client data and can weigh in on trends and feelings potentially impacting clients." - Kurt Uhlir This strategy not only fosters interdepartmental collaboration but also ensures that marketing's insights are woven into the fabric of the company's operations, enhancing overall strategic alignment. 🔹 Speaking the Language of Business "While educating your peers at the management table on what's possible in marketing is required, the main way of better aligning with your peers as a CMO is to simply speak the language of the business. Avoid using internal marketing metrics like MQLs and social engagement. Instead, focus on the dollar amount of new business your team created or influenced." - Udi Ledergor Adopting a business-centric communication style bridges the gap between marketing and other departments, aligning marketing's objectives with the company's broader financial goals. 🔹 Unified Direction Through Leadership Announcements "Quarterly announcements of marketing goals from leadership are crucial to setting a unified direction for the whole organization. This reinforces marketing's strategic importance, reducing misunderstandings or undervaluation by other departments. Regular updates from the CEO and CMO on progress foster accountability and collaboration, silencing doubts and misalignment on marketing's impact." - Neeha Curtis Leadership's commitment to transparently sharing marketing's objectives and achievements cultivates a culture of trust and collaborative success. #Forbes #MarketingStrategy #TechMarketing #CrossFunctionalCollaboration #BusinessCommunication #StrategicAlignment #Leadership https://lttr.ai/APJ1h

🔑 5 𝐊𝐞𝐲 𝐒𝐭𝐞𝐩𝐬 𝐭𝐨 𝐂𝐫𝐚𝐟𝐭𝐢𝐧𝐠 𝐚 𝐒𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 Creating an effective marketing strategy is essential for driving business growth and success. Here’s a simple yet powerful framework to guide you through the process: 1. 𝐓𝐞𝐚𝐦𝐰𝐨𝐫𝐤 𝘎𝘳𝘦𝘢𝘵 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 𝘴𝘵𝘢𝘳𝘵 𝘸𝘪𝘵𝘩 𝘢 𝘨𝘳𝘦𝘢𝘵 𝘵𝘦𝘢𝘮. Please make sure you have the right people on board, with clear roles and responsibilities. Collaboration and communication are key to harnessing diverse perspectives and expertise. 2. 𝐒𝐞𝐬𝐬𝐢𝐨𝐧 𝘎𝘦𝘵 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦 𝘪𝘯 𝘵𝘩𝘦 𝘳𝘰𝘰𝘮 (𝘰𝘳 𝘰𝘯 𝘵𝘩𝘦 𝘤𝘢𝘭𝘭). Hold a planning session to brainstorm ideas and align on the vision. This is where creativity meets strategy—allowing every team member to contribute and shape the plan. 3. 𝐆𝐨𝐚𝐥𝐬 𝘋𝘦𝘧𝘪𝘯𝘦 𝘸𝘩𝘢𝘵 𝘴𝘶𝘤𝘤𝘦𝘴𝘴 𝘭𝘰𝘰𝘬𝘴 𝘭𝘪𝘬𝘦. Set clear, measurable goals that will guide your efforts. Whether it’s increasing brand awareness, generating leads, or driving sales, your goals should be specific, achievable, and aligned with your overall business objectives. 4. 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝘛𝘪𝘮𝘦 𝘵𝘰 𝘦𝘹𝘦𝘤𝘶𝘵𝘦. With your team, goals, and KPIs in place, it’s time to launch your marketing campaigns. Focus on delivering value to your audience through compelling content, targeted messaging, and consistent engagement. 5. 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 𝘞𝘩𝘢𝘵 𝘨𝘦𝘵𝘴 𝘮𝘦𝘢𝘴𝘶𝘳𝘦𝘥 𝘨𝘦𝘵𝘴 𝘮𝘢𝘯𝘢𝘨𝘦𝘥. Establish key performance indicators (KPIs) to track progress. Please regularly review these metrics to make sure your strategy is on course, and be ready to pivot if necessary. This approach ensures your marketing strategy is well-planned but also actionable and results-driven. Let’s build strategies that drive real impact! 🚀 #HRGCDigital ##MarketingStrategy #Teamwork #BusinessGoals #KPIs #MarketingSuccess #StrategyExecution #Collaboration #BusinessGrowth #MarketingTips #DigitalMarketing

This Marketing collaboration hack is simple & brilliant. 🔥 For Marketing VPs – I’d fold in this approach to get your CEO, CFO, and VP Sales on board. (Other execs are important, but these 3 are usually your first port-of-call.) Because a big part of the job transforming Marketing is building trust, establishing credibility, showing progress as you reposition into a strategic, professional function. At a time when having “all the answers” is very much a work in progress. Start by identifying what matters to this audience. Check out Mayur Gupta's questions. Any resonate for you? Any you’d add?