When the goal is "Build an employer brand that highlights my differences" rather than, "make us 'look good,'" things get easier. Brands get demonstrably more effective in achieving goals. But when you treat employer branding as the "platitudes, pretty pictures and pom poms" department, the cost to develop a brand goes up as the impact and value goes down. #Recruiting #Recruitment #Branding #HireBetter #BusinessGrowth
you forgot the edits v34, 35...
"exec ego stroke" should appear more than once lol
Just the 700 FGs?
*sits on shelf 😅
Make us good look is not an employer branding, it reverse.
Working [building] a with a legal team that understands the internet is truly a gift.
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I like your post
Absolutely spot on James Ellis - you describe the true corporate obstacles that delay the go to market for the employer brand in a fantastic way never seen a better depiction … and the sentence build an employer brand that highlights my difference I would love to underline with a thousand lines because that is where the real magic happens !!
Your employer brand is your competitive advantage | Transform 2024 finalist for Inspiring Resource of the Year 🏆
6moMy guess is that each person who reacted to this saw just one item in the top half and had a visceral reaction to it.