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Public relations (PR) agencies are the quiet force behind the success of many brands and businesses. Working behind the scenes, PR teams shape how the world sees a brand, build trust, and foster lasting connections. As one of Africa's top boutique PR agencies, at Tishala Communications we know our place in your business and we understand that our role is behind the scenes! So, here's how we ensure an impact on the industry growth of our clients: ✅ Building trust and reputation: Trust is earned through consistent actions and messaging. As a PR agency, we ensure a brand’s story aligns with how it’s seen, making it easier for people to trust and connect with our clients. ✅ Standing out from the crowd: PR helps a brand find its unique voice, then positions it in a way that resonates deeply with its audience and sets it apart from competitors. We get to know our clients, what they want to say and who they want to say - then help them say it authentically. ✅ Media visibility: With the right media exposure, a brand’s story reaches the right people. We leverage key relationships to secure coverage that grows visibility and sparks interest in our clients’ work and business. ✅ Crisis management: When challenges arise - which they do, PR steps in to manage the conversation, protect the brand’s reputation, and ensure a smooth recovery. At Tishala we understand the significance of stepping in transparently, proactively and with optimism. We are not just a PR agency — we are a partner committed to helping businesses thrive, doing the work to ensure success from our place - behind the scenes. Visit tishalacommunications.com to see how we can create a lasting impact together. Happy new week!🎉

When we talk about PR campaigns and their successes, we mention the strategists, the event managers, the social media team, the media relations specialists, and even the researchers, whereas one name often skips our thoughts: the account managers. In the dynamic world of public relations (PR), there exists a crucial linchpin: the PR account manager. Often operating behind the scenes, these unsung heroes play a pivotal role in the success of PR campaigns, acting as the bridge between clients and the agency. Their responsibilities extend far beyond mere coordination; they are the key strategists, guardians of client relationships, and custodians of campaign execution. At the core of their role lies the art of understanding. PR account managers are skilled at diving into the intricacies of a client's brand, objectives, and target audience. With this knowledge, they collaborate closely with clients to develop tailored strategies that resonate with their brand identity and goals. PR account managers serve as the primary point of contact for clients, fostering trust, transparency, and open communication. They navigate the complexities of client expectations, ensuring that deliverables align with objectives and deadlines. Through proactive communication and attentive listening, they address client concerns and anticipate their needs, fostering long-term partnerships built on mutual respect and shared success. Beyond client liaison, PR account managers are integral to campaign execution. They collaborate with cross-functional teams, from content creators to media relations specialists, to bring strategies to life. They possess a keen eye for detail and are skilled in proffering solutions. PR account managers are the unsung heroes of campaign success, blending strategic acumen with unwavering dedication to drive results. Their invaluable contributions lay the foundation for impactful PR campaigns that captivate audiences, elevate brands, and leave a lasting impression on the world. Send your PR account managers some flowers today. #MIncPR #ImpactDriven #TechPR #StartUpAfrica #PRAccountManager #PRStrategy

At Bright Minds PR, we seek candidates who possess a blend of essential skills, qualities, and attributes that are crucial for success in PR and communications roles. Here are the key skills and qualities we look for when hiring: 1. Excellent Communication Skills: Strong written and verbal communication skills are essential for effectively conveying messages to various stakeholders, including clients, media, and the public. 2. Media Relations Expertise: The ability to build and maintain relationships with journalists, bloggers, and other media professionals is critical for securing media coverage and managing PR campaigns. 3. Strategic Thinking: Candidates should demonstrate strategic thinking and the ability to develop and execute PR plans that align with clients' goals and objectives. 4. Creativity: Creativity is essential for developing innovative PR campaigns and crafting engaging content that captures attention and resonates with target audiences. 5. Problem-Solving Skills: PR professionals should be able to anticipate challenges, troubleshoot issues, and develop solutions to overcome obstacles that may arise during campaigns. 6. Adaptability: The PR landscape is constantly evolving, so candidates should be adaptable and open to learning new trends, technologies, and best practices. 7. Organizational Skills: Strong organizational skills are essential for managing multiple projects, deadlines, and priorities effectively. 8. Attention to Detail: Paying attention to detail is crucial for ensuring accuracy and quality in written materials, media pitches, and campaign execution. 9. Team Collaboration: PR professionals often work in team environments, so the ability to collaborate effectively with colleagues, clients, and external partners is essential. 10. Client Management Skills: Candidates should possess strong client management skills, including the ability to build rapport, manage expectations, and provide exceptional customer service. 11. Digital Savvy: Proficiency in digital tools, social media platforms, and analytics is increasingly important in PR and communications roles. 12. Passion for the Industry: We look for candidates who are passionate about PR and communications and demonstrate a genuine interest in staying informed about industry trends and developments. By seeking candidates who possess these key skills and qualities, we ensure that Bright Minds PR continues to deliver exceptional results for our clients and remains at the forefront of the PR industry.

Hey there! Public Relations (PR) departments are becoming increasingly vital in every organization. In today's fast-paced and interconnected world, maintaining a positive reputation and strong relationships with the public is essential for the success of any business. A well-functioning PR department plays a crucial role in managing the organization's image, reputation, and communication with various stakeholders, including customers, employees, investors, and the media. By effectively communicating the organization's values, initiatives, and achievements, PR professionals help build trust and credibility. Moreover, in times of crisis or challenging situations, a skilled PR team can navigate the organization through turbulent waters, mitigating negative publicity and protecting the brand's integrity. Their ability to craft strategic messaging and handle media relations is invaluable in safeguarding the organization's reputation. Furthermore, with the rise of social media and digital platforms, the PR department's role has expanded to include managing online presence, engaging with audiences on social channels, and monitoring public sentiment. This shift highlights the growing importance of PR in shaping public perception and influencing brand loyalty. In conclusion, the growing importance of a Public Relations department in every organization underscores the critical role they play in shaping public perception, managing reputation, and fostering positive relationships with stakeholders. As businesses recognize the significance of effective communication and reputation management, investing in a strong PR team has become a strategic imperative for long-term success.

Hear me out: Communications and public relations are interchangeable… …depending on whom you ask. When it comes to in-house roles, PR is largely relegated to media relations, while communications tends to encompass a larger umbrella of functions. But if you ask any PR agency pro, they will likely tell you they have experience with earned and paid media relations, social media and digital management, influencer relations, crisis communications, content creation, executive communications, and much more. Some even have investor and analyst relations, internal communications, and CSR/DEI+ experience. PR has a branding problem. That’s why we’ve seen global PR agencies increasingly rebrand themselves as communications consultancies. Add to that PR agencies competing against advertising and creative agencies for campaigns once exclusively led by the latter. Why it matters: ⚡️A lack of consistenct definitions and understanding can lead to the perception that PR = press releases and can do a disservice to the broader communications function. ⚡️Making the leap from a PR agency to an in-house role is especially difficult. PR pros have some of the best experiences and skills to thrive as in-house communicators, but recruiters and hiring managers don’t typically recognize that as the case. ⚡️Earned media relations is an art, and I believe well rounded communications pros should become proficient in it. I can’t tell you how many people don’t consider it a necessary skill as part of an integrated communications role. I’ll save my thoughts on external relations, corporate affairs, and public affairs for another post. ……………. I know my network has strong feelings on this subject. Let me know what you think in the comments!

Looks like all across the globe #PR has some sort of existential crisis to deal with. It's not an Eastern or an Asian problem, it's equally bad across the West. A discipline that is so super vital to any organisation is in doldrums (maybe, going bit overboard). Maybe #clients and #businesses need to voice the importance of PR. Role reversals for a change:) Any takers. #publicrelations #marketing #branding #corporatecommunications

How does a company decide it's time to hire a PR manager? 'Nice to meet you, I've never heard of you!' Probably, any CEO who dreams of getting new clients and occupying a confident niche in the market does not really want to hear such a phrase at a business event or conference. If you have never had a PR specialist / brand manager / press secretary on your staff, then in order to avoid that very offensive phrase, get ready to open a new vacancy. But first, let's figure out if there is a need for this. So, it makes sense to think about hiring a PR manager for companies that: ➖ You are just starting your journey, and in principle no one knows about you yet. But if the goal of opening a company is to do it loudly, then a PR specialist will definitely offer options for developing your popularity (But remember, there is no magic pill. PR is a long-term job). ➖ You have been on the market for a long time, but no one knows about you in business circles either. Perhaps you do not pay due attention to profile events, do not run social networks and do not promote the site. A good PR manager will conduct an analysis and help you find points of growth in increasing awareness. ➖ You are planning to bring a new product or service to the market. With a high probability (even 100%), you will enter a niche in which there have been leaders for a long time. Competent training will play a key role here. And not even the preparation of a product /service, but the preparation of your audience for a new service. ➖ You are looking for new partners/investors. And for any partner and investor, your reputation and tone of voice in the media space will be important. Most likely, the first thing a potential investor will do is simply Google the name of your company, and his decision may be influenced by what he reads about you on the first pages of Google. Therefore, entrust the care of your image and expertise to a professional. At the same time, if you have made a firm decision to enter the field of public relations, with all the need and desire to entrust this work to a specialist, for maximum results you also need to be ready to get involved in the processes (at least partially, but ideally often). ➖ allocate a budget for PR campaigns ➖ share expert opinions and attend image events ➖ spend time communicating with a PR specialist, listen and discuss strategies ➖ do not hope for results here and now. Of course, a good PR manager can select less expensive options for the promotion of the company, and perhaps offer ideas with the cherished word 'for free', and you will be able to make a one-time bright event which will thunder in the media space. But all these stories are one-time and random. For the long-term perspective, be prepared for a comprehensive and painstaking approach. #pr #publicrelation #brandmanagement

I bring news! We’re looking for a senior PR professional to join the leepeckmedia team. Over the past 12 months our clients have enjoyed sustained growth and recent new client wins means we're ready to recruit. Based in Southampton, I think it's fair to say that LPM is regarded as one of the leading PR-led comms agencies in the south of England. Clients are a mix of national organisations - with a couple working internationally - and large regional companies. Sustainability is at the core of our offering. Take a look at our website to see what we’re all about. www.leepeckmedia.com. We are now looking to appoint an Account Director: a polished, talented and seasoned all-rounder with extensive experience in the PR sector. You’ll be across social media and how it can amplify our messages and have an appetite to see how AI can be an effective tool in increasing the profile of our clients. The successful candidate will need to make an impact immediately. Skills for this self-starting individual will include the ability to work at board level; run their own portfolio of clients and business development. Networking and flying the leepeckmedia flag is a given. You will be strong strategically, adept at dealing with a client's crisis, politically astute and expert at pulling together effective campaigns. Securing high profile coverage for our clients is a crucial part of the job so you will be eternally curious and outstanding at identifying a story, writing press releases and briefing journalists. We pride ourselves on enjoying excellent relationships with our colleagues in the media and will want someone to build on that. To be fair, if you're an experienced journalist yourself and fancy moving into the dark side - or the light!? - then give me a shout. It is, after all, where I came from.   For our part you'll be joining a team that works hard but sees having a sense of humour as an essential part of the job. leepeckmedia is part of the fabric of Southampton and being a valued member of the business community is something I'm personally very proud of. Our relationships with our clients are central to our success - and client delight is our mantra. Of course, hybrid working goes without saying, but we try to get together as often as we can at our offices in Ocean Village - we have a balcony! - and the nearby Harbour Hotel is perfect for meetings over a cuppa. Btw, parking is part of the deal.    If you would like to talk through this opportunity, then either message me privately here or email your CV to lee@leepeckmedia.com. I’d love to hear what you can bring to the agency and understand your idea of what success looks like. Your salary and benefits will be commensurate with your experience and what you bring to the table. Naturally, all applications will be treated in the strictest confidence. Allison Stratford FCIM Gillian Saieva Business South Leigh-Sara Timberlake Southern Daily Echo Hampshire Biz News PRCA Women in PR PR Newswire

Meet the team! Kinga Markiewicz✨, PR Assistant. "I’m currently studying Public Relations and Brand Communications at Leeds Beckett University, and I'm finding the field of public relations really exciting. There’s so much that draws me in, but if I had to pick my dream career, I’d love to work as a crisis communications consultant. Helping brands manage their reputation during challenging times through thoughtful communication strategies sounds both rewarding and challenging to me. Outside of work, I like to keep as busy as I can. Ione of my biggest interests is music, and I love to volunteer at events and concerts in Leeds Arena. I’ve also recently gotten into yoga and started classes. I think it’s a great way not only to get fit but to develop a peaceful state of mind. I was born in Poland and moved to the UK when I was just six years old. While I’ve grown up primarily in England, I’ve always felt somewhat in between two worlds: Polish and British culture. That in-between space gave me a unique perspective growing up, and I often found myself acting as the go-between for my parents, who didn’t speak much English at the time, and the outside world. Whether it was helping with things like paperwork or just day-to-day conversations, I was the link between my family and everyone around us. Looking back, I think that’s what first sparked my interest in PR, realising how crucial communication is in shaping how people perceive you and understanding the impact it can have.   My skills lie in communication, creativity, and problem-solving. I’m naturally a people person, connecting with others and building relationships comes naturally to me. In PR, being personable, and adaptive is key, and I believe my ability to understand different perspectives and remain calm under pressure makes me well-suited to the field. I love the storytelling aspect of PR and social media. It’s exciting to take a brand's message and craft it into a narrative that resonates with different audiences. I think the power of social media is unlimited and it can be a powerful way to build a community of likeminded people for brands to connect with. As for my upcoming placement, I’m really looking forward to gaining some hands-on experience and learning what goes on behind the scenes in PR. I'm particularly excited to dive into fashion and beauty marketing—it’s an area I’ve always been interested in, so exploring different sectors within the industry will be a great learning experience. I’m also curious to see how product campaigns come to life and how they’re executed from start to finish."

Opportunities for PR Professional. Job Title:Public Relations Specialist Job Summary: Develop and maintain a positive image for the organization by crafting and communicating compelling messages to various stakeholders, media, and the public. Key Responsibilities: Media Relations: 1. Build and maintain relationships with media professionals 2. Pitch stories and secure media coverage 3. Manage press releases, media advisories, and press conferences 4. Develop media kits and press materials Reputation Management: 1. Monitor and address reputational risks 2. Develop crisis communication plans 3. Manage issues and conflicts 4. Maintain a positive online presence Communication Strategy: 1. Develop and implement PR campaigns 2. Craft key messaging frameworks 3. Create compelling press releases and media materials 4. Manage internal and external communications Stakeholder Engagement: 1. Build relationships with stakeholders (investors, customers, partners) 2. Develop stakeholder communication plans 3. Ensure effective communication and feedback Event Management: 1. Plan and execute PR events (press conferences, product launches) 2. Coordinate logistics, speakers, and materials 3. Ensure event messaging aligns with company goals Content Creation: 1. Write and edit PR materials (press releases, articles) 2. Develop presentation materials (slides, scripts) 3. Create visual content (infographics, videos) Social Media: 1. Manage social media presence and content 2. Develop social media strategies 3. Monitor and respond to online comments Measurement and Evaluation: 1. Track media coverage and analytics 2. Evaluate campaign effectiveness 3. Provide insights for future campaign optimization Skills and Requirements: Education: 1. Bachelor's degree in PR, Communications, Journalism, or related field Experience: 1. 2+ years in PR or communications 2. Portfolio showcasing writing, media relations, and strategic work Skills: 1. Excellent writing and verbal communication 2. Strategic thinking and planning 3. Media relations and pitching 4. Crisis communication and issues management 5. Social media marketing 6. Event planning and management 7. Collaboration and stakeholder engagement Software Proficiency: 1. Microsoft Office (Word, PowerPoint, Excel) 2. Adobe Creative Suite (Photoshop, InDesign) 3. Content management systems (CMS) 4. Social media scheduling tools Job Roles: 1. PR Manager 2. Communications Specialist 3. Media Relations Specialist 4. Crisis Communications Specialist 5. Social Media Manager 6. Event Coordinator Industry Applications: 1. PR agencies 2. Corporate communications departments 3. Marketing firms 4. Non-profit organizations 5. Government agencies 6. Private sector companies Salary Range (India): 1. Entry-level (0-3 years): ₹3-6 lakhs per annum 2. Mid-level (4-7 years): ₹6-12 lakhs per annum 3. Senior-level (8-12 years): ₹12-20 lakhs per annum workicac@gmail.com work@icacgroup.com