Thought Leader Select’s Post

At the heart of a successful advisory board is a planning team that sets a program agenda designed to pull both pragmatic and emotional insights from key opinion leaders. Learn the 7 steps to planning high-impact ad boards that can grow your BioPharma brand: https://lnkd.in/gSZtMVRY #adboards #medcomm #kols

Do you agree? 🤔 At our last Digital Pharma: Unlocked event, we touched on the growing influence of Digital Opinion Leaders (DOLs) versus the traditional Key Opinion Leaders (KOLs)—but the conversation was just getting started! So, we’ve decided to dedicate an entire webinar to this thought-provoking topic. It’s time to dive deeper into the rise of DOLs and whether this means the end of KOLs as we know them. 📅 Thursday, October 10th 🕓 16:00 - 17:00 GMT 💻 Free webinar We want your voice in this discussion! Join us for an engaging debate with our expert panel: Dr Azmain Chowdhury, Erica Malcolm, Yacin M., and Felix Jackson. Bring your questions, share your thoughts, and help shape the future of influence in pharma. Register through the link in the comments! #pharma #pharmamarketing #pharmasales

Do perceptions drive value? We’re glad you asked.   /prompt.'s CEO, Paul Dyer, took the stage at last week's Fierce Pharma PR & Communications Summit West annual summit in an electrifying keynote on how reputation, innovation, and leadership shape investor perceptions. 🌟 Follow our agency pages to learn more on how we're re-shaping the next generation of marketing. ➡ Lippe Taylor twelvenote agency #FiercePharmaPR #communications #pharma #FierceEvents

Great article from Fierce Pharma on the the road Bristol Myers Squibb took to bring KarXT to market via their acquisition of Karuna. Two standout quotes: "In the search for a solution, Karuna scanned literature to identify 65 muscarinic agonists and 114 appropriate muscarinic antagonists, leaving 7,410 possible combinations of potential treatments. Since testing that number of candidates was impossible, Karuna built a predictive algorithm. Eventually, the formula spit out xanomeline paired with its pharmacologic opposite, trospium chloride." Technology that didn't exist five years ago is solving a problem that's stumped pharma for the last 70 years. Feels like magic. "In the naming of Karuna, its founders turned to a Sanskrit word which means 'an action to relieve the suffering of others.' To accomplish the mission that its name inferred, Karuna took an approach that focused first on the patient and the indication, then on finding a therapy. It’s the opposite way drug discovery often is performed in biopharma." Great branding! (And a refreshing approach.) https://lnkd.in/e6cjPm5J

We are so excited to have Christine Enciso, the VP of Development Services and Operational Excellence at Regeneron, as our Chairperson for another group of our Clinical Trial Leadership Peer Circle. Recently, Xtalks had the privilege to dive deep into leadership in clinical trials with Christine Enciso. With over 28 years of expertise, Christine shared invaluable perspectives on overcoming challenges and foreseeing future adaptations. 😊 #ClinicalTrials #Leadership #LifeSciences #Healthcare #XtalksInterviews

The 2nd episode in our Course: Fundamentals of KOL Engagements of Medical Affairs. In Episode 002, "Business Acumen for Medical Affairs," learn essential business skills to enhance your role in Medical Affairs, including strategic thinking, financial literacy, and effective communication. This episode provides valuable insights and practical tips to help you excel in the pharmaceutical industry. Full course : https://buff.ly/3QHTAWs #medicalaffairs #pharmaceuticals #pharma #course

[WHITEPAPER - Launch Excellence – Moments of Truth 🔥] - Our latest white paper, Launch Excellence: Moments of Truth, dives into the essentials for supercharging product launches, emphasizing the role of agile communication with stakeholders. Discover insights from industry experts: Catarina Santos from Novartis, Cathrin Schaefer from BeiGene, Marc van Unen, from Bristol Myers Squibb and Duncan Trew from 60seconds.com, and learn why good communication is key to brand success and patient outcomes. Download here - https://lnkd.in/e79xsmR8 #coaching #leadership #pharma #whitepaper #pharmaphorum #success #medicalaffairs #commercial #digital #lifesciences

Is there such a thing as a flawless launch? Can we truly anticipate and mitigate all potential scenarios despite extensive pre-planning that could sometime span years? How to make the perfect trade-offs? How to achieve quick wins while embracing the concept of failing faster with a mixture of agility, openness, and resilience? My journey has afforded me the opportunity to lead both global and regional launches, offering a diverse array of insights. In this intricate process, crafting a message that resonates with Key Opinion Leaders (KOLs) emphasizing the benefits for patients, serve as the crucial entry point. Incentivizing the core launch team and continuous alignment with secondary and tertiary stakeholders are paramount.

In an industry known as a leader in innovation, we are seeing stagnating rates of new drug approvals despite increasing R&D investment. Earlier this year, we sat down with 14 R&D leaders #biopharma companies to understand the challenges they teams are facing, the trends that will shape the future, and critical success factors that define "Best Practice" R&D organizations. Earlier this week, we've published the insights; read it here: https://lnkd.in/eSXzG5M6 With thanks to my co-authors John Cogan, George Schmidt, Isabel Vollenweider & Damien Downes!

Just completed the certification on "Role of PR and Media in Pharma"🎓 Understanding the vital intersection between public relations, media, and the pharmaceutical industry is crucial. Ready to leverage this knowledge for impactful communication in the healthcare sector 🌐💊 #professionaldevelopment #pharmaPR #mediainnovation #healthcarecommunication "