Times Internet for Marketers’ Post

Change is constant in the age of DIY advertising. That said, buying at a slightly less CPM than agencies or media companies who have a firm, data driven grasp on what to buy and where/who to target could mean missing a huge chunk of your customers and potential customers entirely. Why would we even expect the small or medium business owner to imperically underatand who their customer is let alone their intenders? I submit, having strong, data driven marketing decisions informed by a company or companies who specialize in that sector will be the difference between hope and strategy.

FRIDAY DOSE OF MARKETING What has been 2024 good year for when it comes to marketing? ✅ Pre-testing ✅ Consistency ↔️ AI going mainstream ✅ Use of distinctive assets ↔️ Ad-funded streaming ✅ First party data ↔️ Retail media Good summary and actually couple really good news ✅, showing that despite quite tough marketplace many brands are pivoting towards more strategic, conceptual and long-term approach. #FridayDoseOfMarketing #MarketingStrategy #Brandbuilding #Marketing #Advertising #MarketingEffectiveness #BrandGrowth #HowBrandsGrow #MarketResearch 

🚀 Rethinking Advertising: A Vision for a Future Without Ads 🌟 In a world saturated with advertisements, it's time to challenge the status quo. Advertising often manipulates perceptions and disrupts creativity, promoting dishonesty over integrity. But what if we could envision a future free from ads? 🤔 The Problem with Advertising Ads are designed to create desires and shape consumer behavior, often at the expense of honesty. This manipulation erodes trust and fosters a culture where deceit is normalized. It’s time to say enough! 🙅♂️ Why We Need Change Imagine a marketplace where value is exchanged directly—where consumers pay for content they truly appreciate. This shift would encourage genuine competition and creativity, allowing businesses to focus on quality rather than marketing budgets. 💡 Quality Over Capital Success should be determined by product excellence, not financial clout. In an ad-free world, innovation thrives as creators can focus on their craft without the pressure of pleasing advertisers. 🎨✨ A Glimpse into the Future Ad-free subscription models are already gaining traction in the digital landscape, proving that people are willing to invest in high-quality content without interruptions. This is just the beginning of a more honest and equitable future! 🌍💪 Let’s embrace this vision together! Join the conversation about moving beyond advertising and fostering a culture of integrity and creativity. 👉 #FutureWithoutAds #AdvertisingRevolution #IntegrityInBusiness #CreativityUnleashed #ValueExchange #QualityOverQuantity #InnovationMatters #DigitalTransformation #BizOut7

🎉 New Year, New Marketing Resolutions for 2025! As we enter 2025, it’s the perfect time for marketers to reflect, reset, and refocus. The advertising landscape is evolving quickly, with exciting opportunities to innovate, engage, and drive measurable results. Whether you're diving into AI-powered tools, setting fresh campaign goals, expanding your reach with Streaming TV advertising, or integrating Digital Out-of-Home strategies, this year is all about working smarter, not harder. Want to make 2025 your most impactful year yet? Let’s connect and discuss how these trends can help you achieve your goals and elevate your marketing strategy. Feel free to reach out to me for more details on how we can make it happen! #Marketing #DigitalMarketing #StreamingTV #AI #DigitalOutOfHome #Programmatic #2025Goals #Innovation #SimpliFi

Earlier this week, Google unveiled major updates at its #GoogleMarketingLive event. Check out our recent blog where Jordi Plumb outlines the key highlights, including gross profit optimisation for Performance Max campaigns, enhanced reporting, new immersive ad formats and much more 👉 https://lnkd.in/eCHr_T2i

Today's elegantly simple and brilliantly accurate marketing insight is brought to you by the '80s pop group The Fixx. When communicating your value to customers, "Do what you say. Say what you mean. One thing leads to another." Speak to them in their language, cut the buzzwords, and be real instead. Need help putting your authentic best foot forward? Message us, and let's get connected. #video #advertising #ads #marketing

This Porsche ad is pure marketing genius. The ‘Humble Brag’ can be a powerful ad framework, IF you do it right: 1. The brag is legit: If you’re trying too hard to flex, it shows. Avoid ‘cringe’ at all costs. 2. IYKYK: You only ‘get’ the brag if you ‘get’ the ad. Smart ads make the audience feel smart. 3. Sarcasm wins: Self-aware, tongue-in-cheeky humility beats obvious self-promotion. Quiet confidence is the loudest. -- 👉 P.S. If you enjoyed this post, you'll love my newsletter - a 3-minute breakdown of the marketing strategies and growth playbooks behind the world’s greatest companies. Join 50,000+ strategy nerds from companies like Google, Apple, Nike, and Netflix: https://lnkd.in/g2FWfXGR

One of the benefits of working with an agency like Disruptive Digital is our access to Meta ad coupons to help drive adoption of best practices on the platform. We actually had one client who got more bonus media from working with us in a year than they paid us in managed service fees! For Q2, we can help clients get as much as $30.5K in bonus media just by helping clients follow best practices like: - Implementing CAPI - Leveraging/scaling Reels - Launching/increasing Advantage+ Shopping adoption - Running lift tests - Taking a full funnel approach to your marketing If you're a brand spending $50k+ per month on Meta ads in the US market and are interested in learning how we can help you grow your business (and get bonus media), comment below or message me :)

Where does CTV stand in the marketing landscape? As CTV continues to grow, it's becoming more apparent that it provides marketers with the tools necessary to create campaigns that are dynamic and transparent! #Marketing #CTV #DigitalTransformation