Croud

What’s next for content marketing in 2025? This year promises exciting opportunities for marketers to connect with audiences in innovative ways - from leveraging cutting-edge AI tools to crafting short-form videos. Ready to unlock your content’s potential? Callum Pantling shares more in our latest blog 👉 https://lnkd.in/enDAM2MD #ContentMarketing #VideoMarketing #DigitalTrends

With five acquisitions under Croud’s belt - from data businesses to major marketing firms - Luke Smith shares firsthand insights into what makes each deal unique in the latest episode of 'M&A Talk' Podcast 🎙️ Talking to Jacob Orosz, Luke covers everything from flexible deal structures and the importance of cultural fit, to building trust with sellers and timing your sale for maximum value. Key takeaways include: 🤝 No two M&A deals are the same - founder motivations, business models, and deal structures all play a role. 🤝 Trust and open communication with sellers are essential for win-win outcomes. 🤝 Due diligence is a balancing act - thorough but not overwhelming. 🤝 Timing is everything - sell at the right stage of your growth journey. Listen to the full episode 👉 https://lnkd.in/eHEpzcGu

Social spending per buyer is projected to nearly double between 2023 and 2027 🚨 📈 Our latest report: Insights & Inspiration for 2025, dives into this trend and much more. Discover what we’ve learned, where we're investing, and the trends we believe will shape 2025. Download the full report to explore the latest developments in the marketing ecosystem 🔗 Linked in the comments

We’re rounding off the year by celebrating our people all around the globe! 🌍🎉 Our first ever Unlock Potential Awards were a great success - a chance to celebrate the incredible talent, achievements and contributions of our teams at Croud and Born Social. These awards recognised creativity, collaboration, and impact, aligned with our vision of unlocking potential. A huge congratulations to all our winners, who not only took home the glory but also a one-of-a-kind, sustainably 3D-printed Unlock Trophy - designed and created in-house! 🏆 🌱 #UnlockPotential  #Awards #Croudandproud

“When was the last time an ad made you stop scrolling? ✋ Grabbing attention is just the beginning - lasting brands thrive by turning 'stopping power' into 'staying power.' Explore how brands like Nike and Peloton build emotional connections that endure, in this article by Kris Tait, published in The Current.   👉 https://lnkd.in/eRf2QtCf

Planning for 2025? Let us help! Our latest report, Croud Intelligence: Insights and Inspiration for 2025, is your go-to guide for navigating the landscape of data, media, and technology. Inside, our experts share future trends and insight on: ✨ The rise of brand + performance - Unlocking growth by mastering consistency and outcome-based models. 🤖 The power of AI + automation – Carving out your niche to stand out and stay ahead. 🎨 The creator renaissance – Why placing creators at the core of strategies will transform paid media. Download now to start plan for success in 2025 - linked in the comments 👇 A huge thank you to our contributors: Avinash Kaushik, Duncan Nichols, Sam Green, Kevin Joyner, Frederick Stallings, Gabriel Hughes PhD, Martin Reed, Aga Rzepecka, Emma Turner and Callum McCahon from Born Social. #MarketingStrategy #AI #MediaTrends2025 #2025trends

The line between video games and social media has blurred 🎮 In The Media Leader US, Kevin Fulmer explores why gaming could become just as essential to marketing as social media, and how platforms like Discord and Twitch offer huge opportunities to connect with engaged audiences. Could gaming be the next big thing in digital strategy? Dive in to explore👇 https://lnkd.in/dqchwvxn #DigitalMarketing #GamingStrategy #SocialGaming

Our Paid Social team is smashing it once again with a shortlist at the Meta Agency Awards! 🎉 Their incredible work with AllSaints has been recognised in the Best Use of Advantage+ category - fingers crossed for a win! 🤞 #meta #agencyawards

A weekend to remember for Shrewsbury Town fans, and a proud moment for us at Croud! Last weekend showcased the passion, talent, and determination of both Shrewsbury Town FC and Shrewsbury Town Women - and we couldn’t be more proud to support them. ⚽ At the Croud Meadow, STFC secured a 3-2 victory over Birmingham City - one of the league’s strongest teams - making it a dream debut for new manager Gareth Ainsworth. Members from our people, paid search, ad ops and compliance teams enjoyed the 5 goal thriller! ⚽ STWFC delivered an equally exciting performance, advancing to the FA Cup 3rd Round for the first time after a dramatic penalty shootout win against Sheffield FC. Their determination is nothing short of inspiring. As proud sponsors of both the Croud Meadow stadium and STWFC’s away shirt, we’re honoured to support a club that embodies the same values of ambition and teamwork we strive for at Croud. Weekends like this remind us of the incredible community spirit that football brings 🤝 Huge congratulations to both teams, Brogan Cook and Leanne Rimmer PhD, and thanks to Andrew Tretton, Liam Dooley for the hospitality ✨ #Croud #Football #ShrewsburyTown #STFC #STWFC #FACup #CroudMeadow

🌟 How do we truly unlock potential - both in ourselves and our industries? In our second Unlock Speaker Series, Kamiqua Lake (nèe Pearce), CEO of Coldr and Founder of the UK Black Comms Network, reminded us how important it is to listen, reflect, and take meaningful action. From tackling imposter syndrome to ensuring the right voices are heard, Kam's insights inspired us to keep pushing boundaries and building spaces where everyone can thrive. A huge thank you to Kam for joining us and sharing your insights! Watch now and be inspired to make real, lasting change. 🎥👇 #UnlockPotential #DEI #Leadership