Tigally’s Post

Amazon's "Prime Day" is approaching, and sellers are strategizing to maximize the event. With Amazon's Fall Prime Day just around the corner, I've had several conversations with fellow sellers about what this means for our holiday season. Here are some highlights: 1. Don't expect it to be a game-changer for your Q4 goals. This event is more of a warm-up act for the main holiday show. 2. Think strategy, not just sales. Use this as a chance to: - Clear out slow-moving inventory - Test your holiday promotions - Boost your product rankings before the big rush 3. Optimize, optimize, optimize! Even if you're not running huge deals, ensure your listings are in top shape. The increased traffic might just bring a nice little sales bump. 4. Mix it up! Offer deals or bundles different from your Black Friday/Cyber Monday plan to keep your customers coming back for more! 5. Don't stress if your sales aren't through the roof. Many shoppers are holding out for those sweet Black Friday deals. Remember, this is still a relatively new event. As it grows, so will the opportunities. For now, think of it as a dress rehearsal for the main event of the holiday season. What's your Fall Prime Day strategy? Drop your thoughts below! 👇 #AmazonSeller #EcommerceStrategy #PrimeDay #HolidaySales

With Prime Day scheduled to take place next month (exact dates still TBA), retailers and brands must come up with their strategies for capitalizing on this shopping holiday, whether on Amazon's Marketplace or their own websites and stores. Pick up tips for boosting sales during this year's Prime Day sales event. #TotalRetail #PrimeDay #AmazonPrime #SalesStrategy #RetailStrategy

Amazon’s Prime Day event clocked record sales this year, as U.S. consumers spent $14.2 billion across July 16 and 17, according to Adobe Analytics. This marks an 11% jump from last year’s $12.7 billion total. Buyers spent $7.2 billion on day one of the 2024 online event, up 11.2% from a year prior. Adobe Analytics said day two says increased 10.4% year-over-year, hitting $7 billion. While Amazon didn’t release any of its own numbers, the company acknowledged record-breaking sales. “Prime Day 2024 was a huge success thanks to the millions of Prime members globally who turned to Amazon for fantastic deals, and our much-appreciated employees, delivery partners, and sellers around the world who helped bring the event to life for customers,” Doug Herrington, CEO of Worldwide Amazon Stores, said in a release. Per Adobe’s report, shopping on phones went up by 18% this year, comprising 49.3% of the total number. Amazon says its Rufus AI assistant helped millions of customers with their shopping. Analytics site Numerator noted that across two days, the average order value was $57.97. The average order sizes of the past two years’ Prime Day events were $56.64 and $53.14, respectively. Adobe said that customers used “buy now pay later (BNPL)” for orders worth $1.08 billion, contributing to 7.6% of sales. The report predicted that the total consumer spend for July will hit $84.4 billion, up 8.2% from 2023. #amazon #primeday #shopping #ecommerce #news #tech https://lnkd.in/gxhXJkAF

Amazon Prime Day.  Walmart Deals for Days.  Target Circle Week.  Best Buy Black Friday in July.  TikTok Deals for You Days. This has been the craziest, competitive sales week outside of the holidays, EVER. What is going on? So Prime Day has been happening since 2015.  It enjoyed explosive, explosive growth from 2015 ($900M sales) to 2023 ($12.9B). 39% cAGR. Crazy.  (NBCNews) They do more in 2 days than all but a few companies do in a year However, their percentage of sales on July 16/17 has now dropped in 3 consecutive years (eMarketer). The driver is obvious.  Competition.  Walmart Deals for Days (July 8 - July 11) Target Circle Week (July 7 - July 13) Best Buy Black Friday in July (July 15 - July 17) TikTok Deals for You Days (July 9 - July 17) Not all of these deals are new (many are).  However, every one of these brands are being more aggressive about competing with Amazon.  More press.  Steeper discounts.  Pre-empting (starting July 7/8). We saw the same thing around Black Friday in 2023.  Classic Black Friday wars. And Pink Friday grew massively (launched in 2020 - helps smaller Shopify stores collectively pre-empt big retailers... founded by The Boutique Hub) (Seguno). So what gives?  Why are we seeing the digital marketplace get more competitive around promos?  And how can brands avoid the general race to the bottom? Here are the drivers: 1) More competition.  Competition is the enemy of margin.  If you’re not differentiated meaningfully, you can usually count on your margin being competed away, and there are more digital brands / retailers than ever. 2) Late stage competition vs early stage competition.  When markets develop and we have mature companies competing, there is a larger focus on competitive tactics, and less of a focus on creating new products / value.  Example: Prime Day was launched 10 years ago.  It was a great idea and grew.  One Day Prime is coming.  What other innovation can be added by brands that’s not just a defensive race to the bottom in terms of promotions? 3) Consumer pullback.  Lower spending = more competition for $$$. The pullback in consumer optimism increases competition. All of that probably falls in the “no duh” category for those observing the digital economy.  So how do you avoid direct, gloves off, competitive Royal Rumbles with your biggest competitors?  You’ve got to differentiate yourselves as a brand / retailer.  You are destined to fight these margin and promotion battles forever if you’re just another product / shelf.  Build a great consumer experience.  Build a great product.  Find loyal customers.  Then you can protect your margin instead of spending all summer planning a sale to cut into Amazon’s idea from 2015.

Consumers showed up big for Amazon’s annual Prime Day sales event spending 11% more this year thanks in part to deeper discounted prices, according to Adobe Analytics. Sales for the two-day event (July 16-17) totaled $14.2 billion, up $1.2 billion from last year’s event. Adobe reports consumers spent $7.2 billion on day one and $7 billion on day two. Most of the spending growth resulted from bigger demand rather than inflation. #primeday2024 #amazon #ecommerce

Get ready for Amazon Prime Deal Days happening on October 8-9! 🛍️ This is the perfect opportunity for brands and sellers to maximize their sales and reach millions of potential customers during one of the biggest shopping events of the year. To help you make the most out of it, we’ve put together a blog post with expert tips on how to drive more conversions, increase visibility, and optimize your strategy for the event. Whether you’re new to Amazon or looking to fine-tune your approach, this guide has you covered! 👉 Read our blog for actionable insights: Maximizing Sales During Amazon Prime Deal Days: https://lnkd.in/eEMNCfSD Don’t miss out on these crucial days—let’s make this Prime Deal Days your best yet! 💥 #AmazonPrimeDealDays #EcommerceStrategy #AmazonSellers #SalesOptimization #PrimeDayPrep

The holiday season is one of the most crucial times for Amazon sellers 🎁, with global ecommerce sales hitting a record of $5.8 trillion in 2023 📈, and Amazon holiday sales playing a significant role. With major shopping events like Black Friday and Cyber Monday 🛍️, your approach to promotions, shipping, and pricing can either make or break your holiday performance. Learn actionable tips, including how to manage Amazon holiday shipping 🚚 and create an advertising strategy that minimizes CPA while maximizing sales. 📖 Be sure to check out our blog: https://lnkd.in/dMyjjM_C #Refundget #AmazonHolidaySales #EcommerceSuccess #AmazonSellingTips #HolidaySales2024 #AmazonReturns #AmazonShippingHolidays #AdvertisingStrategy

Looking to participate in 𝐩𝐫𝐢𝐦𝐞 𝐝𝐚𝐲 𝐬𝐚𝐥𝐞𝐬 but worried about the deal's cost? ⁣ 𝐃𝐨𝐧’𝐭 𝐖𝐨𝐫𝐫𝐲 We've got you covered!⁣ ⁣ Amazon sellers have 𝐭𝐰𝐨 𝐨𝐩𝐭𝐢𝐨𝐧𝐬 to participate in Prime Day sales⁣ ⁣ 𝐎𝐩𝐭𝐢𝐨𝐧 𝟏: 𝐏𝐫𝐞𝐦𝐢𝐮𝐦 𝐃𝐞𝐚𝐥𝐬 ⁣ A high-impact approach, but not for every budget.⁣ ⁣ This requires creating high-cost promotional deals, with the submission deadline on 𝐌𝐚𝐲 𝟑, 𝟐𝟎𝟐𝟒. ⁣ ⁣ Not every seller can afford this option, especially smaller businesses. ⁣ ⁣ However, there's a more budget-friendly alternative that many sellers aren't aware of.⁣ ⁣ 𝐎𝐩𝐭𝐢𝐨𝐧 𝟐: 𝐃𝐢𝐬𝐜𝐨𝐮𝐧𝐭 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧𝐬⁣ Budget-friendly and effective!⁣ ⁣ You can offer discounted pricing through 𝐏𝐫𝐢𝐦𝐞 𝐄𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧𝐬 or 𝐂𝐨𝐮𝐩𝐨𝐧𝐬,⁣ which is a lower-cost way to participate in Prime Day.⁣ ⁣ This approach doesn't require the same investment as premium deals,⁣ but it's still an effective way to drive sales during the event.⁣ ⁣ Many sellers miss out on Prime Day because they don't know about this second option.⁣ To qualify, you just need to meet Amazon's criteria for discount pricing.⁣ ⁣ Start by checking the requirements for Prime Exclusive Promotions,⁣ then ensure that your products meet the necessary discount thresholds compared to their lowest price in the last 30 days.⁣ ⁣ 𝐈𝐧 𝟐𝟎𝟐𝟑, Prime Day sales surpassed Black Friday and Cyber Monday combined! So,⁣ Don't miss your chance to be a part of this shopping frenzy⁣ ⁣ Now it is the time to evaluate your pricing strategy,⁣ margins, and supply chain.⁣ ⁣ This will ensure you have enough room to offer competitive discounts while maintaining profitability. ⁣ ⁣ 𝐀𝐝𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥𝐥𝐲, check your inventory levels and consider ramping up your stock to meet the anticipated demand. ⁣ ⁣ By planning ahead, you can position your business for success during Prime Day without breaking the bank.

Don't miss out on our comprehensive guide to Amazon Prime Day! Learn how to leverage this major shopping event to boost your online business and drive revenue. Read more on our blog now. #AmazonPrimeDay #EcommerceGrowth

Don't miss out on our comprehensive guide to Amazon Prime Day! Learn how to leverage this major shopping event to boost your online business and drive revenue. Read more on our blog now. #AmazonPrimeDay #EcommerceGrowth