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How DTC Startups Leverage Amazon’s Fall Prime Deal Days for Holiday Sales As the holiday shopping season starts earlier each year, many direct-to-consumer (DTC) startups use Amazon’s fall Prime Deal Days to kick off their fourth-quarter promotions. Launched in 2022, this event has become a strategic tool for brands to reach early shoppers, coinciding with similar events from Target and Walmart. Startups like Evolvetogether and FullWell see the fall Prime event as a way to generate early buzz. Evolvetogether, which typically reserves its major sale for Black Friday, is offering 20% off select products during Prime Deal Days. Founder Cynthia Sakai notes that Amazon has brought new customers without detracting from their DTC sales. FullWell, a prenatal wellness brand, uses the fall event to boost awareness before its peak first quarter. Offering a 25% discount, the brand aims to compete with larger, well-funded brands while maintaining visibility through affiliate articles that can drive long-term traffic. Natural remedies brand Hilma also leverages Prime Day for growth, expecting sales during the October event to match its July results. By encouraging customers to stock up for the holiday season, Hilma drives visibility and maintains strong sales throughout the year. These startups balance Amazon promotions with their DTC strategies, using Prime Deal Days to attract new customers while preserving brand value. For them, the event is a way to turn early interest into lasting customer relationships as they head into the holiday season.

Amazon Launches Fully Managed Supply Chain Solution to Simplify Seller Logistics In an effort to enhance its logistics services, Amazon has introduced a new fully managed end-to-end supply chain solution, offering sellers a streamlined way to handle their inventory and deliveries. This announcement was made during the Amazon Accelerate conference, where the company highlighted its commitment to simplifying operations for its marketplace sellers. A Comprehensive Supply Chain Service The fully managed solution is an expansion of last year’s “Supply Chain by Amazon” initiative, which provided services like bulk shipping and inventory management. The new option automates the movement of products through Amazon’s supply chain, allowing sellers to save time and reduce the complexities associated with logistics. Sellers only need to provide product details and pickup locations, while Amazon takes care of the rest. This service will be available to U.S. sellers starting in October, with plans to expand globally by the end of the year. To encourage adoption, Amazon is offering various discounts, including a 25% reduction in storage fees and a 15% discount on transportation and processing costs. Benefits of the Fully Managed Solution According to Dharmesh Mehta, VP of Worldwide Selling Partner Services at Amazon, this new offering will enable sellers to benefit from faster delivery speeds and potentially increase their sales by up to 20%. “It’s both a cost-saving and a sales-boosting initiative,” said Mehta. By providing a comprehensive logistics solution, Amazon aims to reduce the operational burden on sellers, allowing them to focus more on growing their business. While some sellers might be hesitant to adopt this service, especially those already using third-party logistics providers, the promise of a streamlined and cost-effective supply chain solution is expected to attract many. As Amazon continues to expand its logistics network and integrate more services under its umbrella, the company is positioning itself as a one-stop solution for e-commerce sellers looking to optimize their operations and boost their growth.

Amazon Unveils AI Tools to Empower Sellers Amazon is expanding its range of AI tools designed to help sellers boost productivity and streamline operations. At the recent Amazon Accelerate conference, the company introduced several new AI-powered features, with the highlight being Project Amelia, a chatbot-like AI personal assistant aimed at simplifying business management for merchants. Project Amelia: A New AI Assistant for Sellers Currently available in beta for a select group of U.S. sellers, Project Amelia can respond to business-related questions, provide sales summaries, and suggest retail strategies. For example, it can handle queries such as, “How do I list a product?” or “Am I growing year over year?” In the future, Amelia is expected to offer problem diagnosis and even take actions on behalf of sellers. Amazon plans to roll out Amelia globally later this year, expanding its capabilities to support more languages and markets. Amelia and other AI features are built on Amazon Bedrock, the company’s generative AI service, and leverage proprietary data to offer personalized assistance while ensuring data security. “We have specific guardrails in place to protect our selling partners' data,” said Mary Beth Westmoreland, VP of Worldwide Selling Partner Experience at Amazon. Enhanced AI Tools for Product Listings and Marketing In addition to Amelia, Amazon announced updates to its AI-powered product listing tools. These tools now enable sellers to create multiple listings simultaneously with automated titles, bullet points, and descriptions. A new Video Generator tool allows merchants to turn static product images into custom video advertisements, saving significant time and resources. The A+ Content tool also benefits from AI, helping brands create custom content like image carousels and comparison charts on product detail pages, which can increase sales by up to 20%. This tool is currently available to U.S. sellers and will be rolled out to other markets by the end of the year. With these new AI tools, Amazon aims to reduce the complexity of managing a business on its platform, making it easier for sellers to focus on growth and innovation.

Amazon’s Fall Prime Day: A Strategic Opportunity for Sellers Amazon is gearing up for its fall Prime Day event, “Prime Big Deal Days,” scheduled for October. While it aims to kickstart the holiday shopping season earlier, many sellers remain skeptical about its impact on overall sales. This year’s July Prime Day was Amazon’s biggest yet, with over 375 million items sold worldwide. In contrast, last year’s fall event saw only 150 million items sold from third-party sellers, highlighting its relative underperformance. The fall Prime Day may not match the sales volume of its summer counterpart, but it offers sellers a strategic advantage. It provides an opportunity to clear out excess inventory and optimize product listings ahead of Black Friday and Cyber Monday. “It’s not a big profit driver, but it benefits the business overall,” says Jon Elder, CEO of Black Label Advisor. Brands like Mad Rabbit and Ovi are adjusting their strategies. Mad Rabbit aims to boost customer awareness through reminders, while Ovi plans to offer smaller discounts to avoid cannibalizing peak season sales. For many, the focus is on maintaining momentum and preparing for the critical holiday period. Though not as profitable as summer Prime Day, the fall event still presents value. Optimizing listings and running promotions can lead to a significant revenue lift. Jared Mason, VP of e-commerce at Pattern, notes that brands running promotions saw a 113% revenue increase last year. Despite some skepticism, sellers see potential as the event gains more traction. Scott McIntosh, who sells the Cell Phone Seat, believes sales will grow as more customers become aware. For now, the fall Prime Day remains a strategic tool for sellers to prepare for the peak holiday season. “Sellers are expecting records to be broken next month,” Elder says, “but not huge profits.”