The reality is trust comes from transparency. YouGov's new brand direction, centered on reality, reinforces transparency and trust at the core of everything we do. By grounding insights in real-world data from real people, we ensure our customers’ decisions are built on the highest levels of data quality. How do we deliver this? 📘 Transparent methodologies that empower informed decisions ✔️ Relentless focus on data quality 🤝 Building a trusted community of engaged members 🔒 Leveraging advanced technology and AI to enhance accuracy For us, transparency isn’t just a commitment – it’s how we lead.
The reality is, not all research is created equal Today we take the first step in a new direction. One that puts real-world data, from real people in real time, at the center of what we do. Not just opinions, but behavior and shopper data too. Our members share their realities and trust us to share them with the world. It means our customers can ground their research and data in reality to make sure their decisions are impactful. In short: /Research Reality How do we do it? ✨ A relentless focus on data quality, always 🌎 Ensuring our millions of members feel engaged, valued, and rewarded 🚀 Committing to the most advanced use of technology and AI 💡 Fostering a community of trusted experts who turn raw numbers into real understanding for our customers This is just the start – we want to prove this out through a more transparent approach and share how we research reality. What does it take to understand reality? It takes YouGov: https://okt.to/n6ocbs #YouGov #ResearchReality #RealInsights #MarketResearch
