William Ullstein’s Post

The reality is, not all research is created equal Today we take the first step in a new direction. One that puts real-world data, from real people in real time, at the center of what we do. Not just opinions, but behavior and shopper data too. Our members share their realities and trust us to share them with the world. It means our customers can ground their research and data in reality to make sure their decisions are impactful. In short: /Research Reality How do we do it? ✨ A relentless focus on data quality, always 🌎 Ensuring our millions of members feel engaged, valued, and rewarded 🚀 Committing to the most advanced use of technology and AI 💡 Fostering a community of trusted experts who turn raw numbers into real understanding for our customers This is just the start – we want to prove this out through a more transparent approach and share how we research reality. What does it take to understand reality? It takes YouGov: https://okt.to/gv8CIk #YouGov #ResearchReality #RealInsights #MarketResearch

Hi Will. First of all, many congratulations on your promotion. Second, wtf does this word salad mean?

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