Tim Maicher’s Post

𝐆𝐄𝐍 𝐙 𝐁𝐫𝐨𝐤𝐞 𝐭𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐅𝐮𝐧𝐧𝐞𝐥 I have long stopped supporting the idea of linear marketing funnels. Guys, that time is long gone. I see that this applies not only to Gen Z. But today, let's focus on Gen Z and their buying behaviors. I came across an interesting article comparing Gen Z's behavior to Millennials. Link in the comments. 🌟 𝐒𝐮𝐦𝐦𝐚𝐫𝐲: Gen Z has fundamentally changed traditional marketing funnels by prioritizing authenticity, social issues, and brand values over conventional advertising. They heavily rely on social media and peer recommendations, creating a non-linear buying journey. According to a recent study, 85% of Gen Z use social media to discover new products. Brands must adapt by focusing on genuine engagement, leveraging influencer partnerships, and creating value-driven content to connect with this demographic effectively. 𝐈𝐧𝐬𝐩𝐢𝐫𝐚𝐭𝐢𝐨𝐧, 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚, 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬 -         Gen Z’s marketplace — social media — doubles as their entertainment, social hub, learning platform, and news source. Shopping involves an infinite loop of inspiration, exploration, community, and loyalty. YouTube, TikTok, and Instagram are their go-to platforms, with 71% open to discovering new brands. Influencers are crucial, with 51% of Gen Zs seeing them as trendsetters. -         Short-form videos on TikTok are highly influential but unpredictable. -         Social media is used as a search engine for product research by both Gen Z and Millennials. 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 Brands need to build a universe, not just sell products. 54% of Gen Zs favor brands that make them feel part of a community. Cool brands engage beyond just products, crucial for winning loyalty. 𝐋𝐨𝐲𝐚𝐥𝐭𝐲 Gen Z reinvents brand loyalty. They expect brands to earn it through continuous innovation. Loyalty isn’t just about purchases; it’s about advocacy. 54% show loyalty by telling friends, 40% by loving the brand even without purchasing, and 29% by following on social media. Both Gen Z and millennials conduct thorough research before purchasing. 😉 To conclude, a question: Is Gen Z your target audience? Or is it just the older folks here? 😂 #GenZ #MarketingStrategy #SocialMedia #InfluencerMarketing #BrandLoyalty #Community

Reaching Gen Z isn’t about louder ads or more aggressive targeting. It’s about authenticity—and many brands miss the mark. The Gen Z Problem: Unlike older demographics, Gen Z sees through traditional ads instantly. They don’t want to be “sold to.” They want: >Content that feels real >Messages they resonate with >Experiences that align with their values How to Connect with Gen Z Consumers: Gen Z trusts real people over brands. ->Showcase customers using your product authentically. Think TikToks, unboxing videos, or testimonial-style ads. Gen Z aligns with brands that stand for something. >Share your sustainability efforts, inclusivity practices, or the “why” behind your brand. 💡 Example: If you’re a skincare brand, don’t just talk about ingredients. Show how you’re fighting for cruelty-free standards. The Bottom Line: Gen Z doesn’t just want a product; they want a relationship with the brand. The brands that win? They’re the ones that ditch “traditional” and go real, relatable, and relevant.

Dive into the latest consumer trends! Did you know that understanding how different age groups shop can unlock the secret to boosting sales and staying ahead in the market? It's true! Let's explore the fascinating world of consumer behavior and discover how businesses can tailor their strategies to connect with customers of all ages. Let’s take a look at the unique preferences of each generation: 🔹 Gen Z (ages 18-24): Embracing social media and influencer culture, with a strong desire for brands to advocate social issues. 🔹 Millennials (ages 25-35): Active on social media platforms, they value brands aligning with social causes and make significant purchase decisions based on influencer recommendations. 🔹 Gen X (ages 35-54): Still engaging with social media, but prefer search engines and traditional ads. Their stance on brands advocating social issues varies. 🔹 Boomers (ages 55+): Less influenced by social media, favoring traditional channels like TV ads and retail stores, with a majority indifferent to brands' social stances. In conclusion, By recognizing and adapting to the diverse shopping habits and preferences of different age groups, businesses can position themselves not just to survive, but to thrive in an increasingly competitive marketplace, ensuring sustained relevance and success in the ever-changing landscape of consumer behavior. #ConsumerBehavior #Shopping #RetailTrends #RetailBusiness #ShoppingTrend #MS2

From our #equityresearch desk:- Globally, #consumerbehavior has evolved from older generations, like Baby Boomers and Gen-X, who prefer offline shopping, strong brand loyalty, and a focus on product reliability and value for money. As technology advanced, Millennials and Gen-Z shifted towards online shopping, valuing unique experiences, ethical considerations, and innovation over brand loyalty. Social media and influencers play a significant role in purchasing decisions, making shopping a more interactive and social experience. In India, while these generational shifts are also evident, our analysts, Videesha Sheth, Nihal Mahesh Jham, and Sanket Gharat, believe that there remains a stronger focus on value for money across all age groups as affordability remains a key factor in their purchasing decisions. #Acumenatwork

Is Gen Z the Most Powerful Consumer Group? 🌟 A new report suggests Gen Z has surpassed Millennials as the most influential consumer group! This health-conscious, socially-minded generation is driving trends in food & bev, reshaping the market. What does this mean for CPGs? - Be authentic & transparent! - Prioritize social impact 🌎Highlight your commitment to sustainability and social causes. ♻️ - Embrace social commerce & shoppable posts 🛒 Gen Z lives online. Meet them where they are with engaging social media content and shoppable posts. - Rethink influencer marketing: Micro-influencers with genuine connections may resonate more than mega-celebrities. At IBDC, we help CPGs navigate this evolving landscape. #GenZ #ConsumerTrends #CPG #Marketing #FoodAndBeverage #Innovation #CPG #IBDC #ImpactBusinessDevelopmentConsulting

Reach Gen Z Shoppers & Boost Brand Awareness🌟 Gen Z is a massive demographic with immense spending power and brand loyalty. They're tech-savvy and constantly discovering new products. But reaching them effectively requires the right strategy. Unideals is the bridge between brands and Gen Z students. We offer a unique platform that connects you with millions of engaged students through: * Exclusive Deals & Discounts: Attract student attention with special offers and promotions. * Targeted Marketing: Reach the right audience with laser-focused campaigns based on demographics and interests. * Increased Brand Awareness: Build brand recognition and positive associations among future loyal customers. Partner with Unideals and unlock the power of the Gen Z student market! Connect with us today to discuss a customized partnership strategy that aligns with your brand goals. #GenZ #BrandAwareness #MarketingStrategy #StudentMarket #ExclusiveDeals #Discounts #TargetedMarketing #BrandRecognition #Partnership #Unideals

A POST-DEMOGRAPHIC PRESENT? | In recent years, we've witnessed how Gen Z has reshaped the traditional marketing funnel, no longer following a linear path of awareness, interest, desire, and action. Instead, their consumer behavior forms an infinite loop, heavily influenced by social media which serves as their main platform for inspiration, community, and news. This demographic values authentic engagement over passive reception, relying on peer reviews and influencer content to make purchasing decisions, while having a direct impact on other segments, this results in a mix of demographics that tend to group by interest rather than age. Brands successful with Gen Z are those that create immersive, community-driven experiences that extend beyond simple transactions, blending physical and digital realms seamlessly. We've helped to answer that from our fashion business consulting meetings. Hit murph.eu to know more

Marketing is evolving at lightning speed, with new ways to reach, connect, and engage with consumers emerging every day. As consumer preferences shift in sync with demographics, it's important for brands to stay on top of the latest trends. This article provides a comprehensive analysis of the changes taking place in the industry.   Here are some key takeaways from the article:.   Focus for Brands has started shifting from -> Millennials to Gen Z -> Funnels to Loops -> AIDA (Awareness, Interest, Desire, Action) to IECL (Inspiration, Exploration, Community, Loyalty)   The marketing formula for tapping into Gen Z audiences for brands now focuses on …..   *Inspiration* - Decoding what inspires Gen Z uncovers how they really navigate the world - where, how and why they favor brands along the way. >> Brands present at the right place and right time to spark inspiration is key.   *Exploration* - Gen Z craves in-depth product insights upfront & now. They are smarter than we'd like to credit them and leave no stone unturned in the exploration, thus demanding seamless access to information from brands. >> Brands sharing customer reviews earlier on will bode well and leave a mark with Gen Z.   *Community* - The secret to click with Gen Z is to make them feel part of a community and inviting them to explore a whole new universe of relevant touchpoints >> Brands thinking of experiential marketing at the forefront of their strategy will have an edge in engaging Gen Z.   *Loyalty* - Brands need to focus on building relationships with Gen Z that are reciprocal in nature moving beyond expecting repeat purchases alone as a form of loyalty. >> Brands looking to incorporate (UGC) user generated content as part of their engagement strategy will be a step closer to achieving loyalty   If you're looking to stay ahead of the curve in marketing, this article is a must-read. Check out the link in the comments for more insights. #marketinginsights #marketingtrends #marketingfunnels #marketingloops #experientialmarketing #genzmarketing  

How can brands create customised marketing campaigns? For diverse target groups. Crafting Tailored Marketing Campaigns. A Necessity in Today's Diverse Market. As social media managers and strategists, we're all aboard the marketing train, right? In today's diverse consumer landscape, one-size-fits-all campaigns just don't cut it anymore. So, what's the game plan? customized marketing campaigns that resonate with Gen Z, millennial, and even our seasoned buyers. Here's the breakdown: 1-Know your Audience: -First things first – understanding who we're talking to. -Each generation has its quirks, preferences, and pet peeves. -Dive deep into demographics, psychographics, and trends to get a clear picture. 2-Speak Their Language: -Ever tried speaking Gen Z lingo to a baby boomer? -Yeah, it doesn't quite work. -Tailor your messaging to match the tone, slang, and cultural references. 3-Platform Power: -Different strokes for different folks, right? -It's TikTok for Gen Z, Instagram for millennial, or Facebook for our older people, meet them where they're at. 4-Personalization Pays Off: -Gone are the days of generic emails and ads. -Embrace the power of personalization, It's like giving your audience a virtual hug. 5-Celebrate Diversity: -Our world is beautifully diverse, and our marketing should reflect that. -Show your audience that they're seen, heard, and valued. 6-Adapt quickly: -The only constant is change, right? -Never be afraid to pivot your strategies as needed. Flexibility is our superpower. By understanding our audience, Speaking their language, and staying agile, We can create connections that go beyond sales metrics. One personalized campaign at a time. It's the future of brand success. #LinkedInNewsIndia #MarketingStrategies #SocialMediaStrategy

Understanding Gen Z: How Brands Can Capture Their Attention 🌟 it's crucial to keep a pulse on the ever-evolving preferences of different demographics. And when it comes to Gen Z, the game is changing rapidly! 🔍 So, what exactly attracts Gen Z to brands? Here are a few key insights: 1️⃣ Authenticity: Gen Z craves authenticity above all else. They can spot inauthenticity from a mile away and are drawn to brands that are genuine, transparent, and socially responsible. 2️⃣ Personalization: With the rise of data-driven marketing, Gen Z expects personalized experiences tailored to their interests and preferences. Brands that can deliver relevant content and recommendations will win their loyalty. 3️⃣ Purpose-driven: Gen Z is passionate about making a difference in the world, and they want to support brands that share their values. Companies that champion social causes and sustainability initiatives resonate deeply with this generation. 4️⃣ Visual storytelling: In today's digital age, captivating visuals are key to capturing Gen Z's attention. Brands that leverage visually appealing content across platforms like TikTok, Instagram, and Snapchat can make a lasting impression. 5️⃣ Memes and humor: Gen Z has a unique sense of humor shaped by internet culture, and they appreciate brands that can speak their language. Incorporating memes, GIFs, and humor into marketing campaigns can help brands connect with this demographic on a more personal level. Attracting Gen Z isn't just about selling products – it's about building meaningful relationships based on trust, authenticity, and shared values. By understanding what makes this generation tick, brands can create experiences that resonate and stand the test of time. 🌐💡 #GenZ #MarketingInsights #DigitalMarketing #Authenticity #Personalization #PurposeDriven #VisualStorytelling #InternetCulture