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When was the last time you bought something after watching an influencer promote a product through social media? Or when was the last time you stop your thumb from swiping away a sponsored content? Take a look at this insightful article by Nikki Y. on the skepticism surrounding influencer marketing. I hope my little sharing in the article highlights the challenges parents may face when trying to shape their kids' path to fame and turning it into a sustainable career. For parents who are encouraging their children to develop a personal brand from a young age, it's great to focus on enhancing their communication skills, especially speaking on camera. However, expecting it to be an easy path to turn into a career can be challenging. While it's not impossible, success often requires consistency, the right network, and knowledge to navigate the media industry.

If you want to see the best of everything on your IG feed, consider following these 10 influencers in Singapore who rank at the top of their respective niches. #sginfluencer #influencermarketing

Influencer marketing in Italy is a powerful strategy for businesses to reach a wider audience by collaborating with popular online personalities. These influencers, active on platforms like Instagram, TikTok, and YouTube, share content related to various industries such as fashion, food, and travel. The key benefits include increased brand awareness, trust-building with customers, and cost-effectiveness compared to traditional marketing methods. To start, businesses should set clear goals, choose the right influencers based on their target audience, and create a strategic plan. Despite challenges such as finding the right influencer or dealing with fake followers, businesses can overcome these by conducting thorough research, setting budgets, and tracking metrics. Influencer marketing in Italy continues to thrive due to the high engagement of Italian consumers on social media. For more information, visit Socialpromocraft.com. Contact: ali@socialpromocraft.com.

Are you an influencer? Or Are you planning to leave the job and become an influencer? Here's the insights for you... ❗ India’s influencer marketing industry is expected to swell to ₹34 billion by 2026, from ₹19 billion in 2023, as businesses increasingly turn to social-media influencers to drive sales and deepen brand connect While Instagram and YouTube are the platforms of choice, smaller platforms such as Snapchat will also increasingly be used to reach out to niche audiences. Massive digitization, a surge in Internet access and high social media penetration have all fuelled growth in consumer affinity to influencer marketing. However, with the growth of regional and micro-influencers, the stage is set for these creators to start receiving compensation based on how individual posts and videos drive specific outcomes like, say, brand sales. “Influencers are uniquely positioned to provide audiences with exactly what they want compared to brand-led advertising. The space of celebrityhood in the world of advertising and entertainment that was primarily dominated by actors, sportspeople, models, musicians and so on, Has given way to include people who started their careers as creators and influencers," said Tusharr Kumar, chief operating officer of media and entertainment organisation OML Entertainment

Ever wondered why big brands are pouring millions into influencer marketing? It's like trying to reach a crowd at a concert. You could shout from the stage, hoping your voice carries over the noise. But imagine if your favorite artist instead whispered the message to a thousand fans, who then spread the word to their friends and family. That's the power of influencers. Think about it: 📍Trust: Influencers are like trusted friends who recommend products. Their followers are more likely to believe them than traditional ads. 📍Authenticity: Unlike polished commercials, influencer content feels genuine, building a stronger connection with the audience. 📍Reach: Influencers have massive, engaged followings. It's like having your own personal marketing army! Indian creators like Prajakta Kohli and Bhuvan Bam, and global sensations like Emma Chamberlain and David Dobrik, have shown us the power of influencer marketing. They're not just celebrities; they're trusted voices that can sway millions. So, the next time you see a brand collaborating with an influencer, remember: it's not just a marketing gimmick. It's a strategic investment in building trust, authenticity, and reach in today's digital age!

When sharing article on Linkedin with own comment, do we consider ourselves "influencer" ? I used to be a blogger in early 2000s, when Hong Kong was returned to China. My wrote about business technology and operation strategy, stopped because too difficult to maintain work-life-write balance. It was a hobby (life-long learning) but can't make money. A comprehensive report in HBR (March-April 2024) issue, covering 4 articles about Influencer industry, Celebrity Brand, Athlete Markeing & Virtual Influencer (aka AI-generated personality). This article "Why the Influencer Industry Needs Guardrails", a deep dive about how industry evolved and what are the problems within. Let's WOW with the numbers .... ▶ 27 millions Americans and 300 millions people globally consider themselves content creators. ▶ Roughly 13 millions people in USA call social media content creation their full-time job, about the same number as are in manufacturing sector. ▶ Roughly 88% of marketers had already tried influencers marketing, and going to maintain their spend. ▶ Influencers marketing worked USD 21 billions (as end of 2023). ▶ In such a crowded market, those hottiest influencers may earn a fortune while millions of them make less than USD 2000 a year. Mean a lot of people relentlessly creating something trying to occupy everyone attention & time. So they can ... ➕ more followers ➕ platform divert more traffic ➕ more share in advertisement ➕ earn fee posting for brands, products and services. ➕ rebate by brands & marketers. ➕ eventually influencers may create their own brands & products. The author acknowledge the problems and offer some views to improve the trustworthiness of influencer industry. Reading it and you could judge if it work or not. My 2 cents, like working with consultants, they are smart, but we should not assume they have all the answers. Same if we consider Influencer / KOLs are subject matter expert, we should think twice ( they could be a paid-promoter ). Lastly, I highly recommend a book name "Indistractable - How to control your attention and choose your life" by Nir Eyal. Cheers. 😉 #influencermarketing #dontwastemytime

Authenticity is king in marketing, but how can you be genuine when you’re not real? Can virtual and AI-generated influencers ever truly be authentic? Darya Badiei Khorsand explores: interli.net/4dmoi0j #fashiontech #fashiontechnology #fashionbusiness

Influencer marketing isn't about glowing endorsements only. It's about maintaining authentic representation. Many brands are hung up on: → Boasting big-name influencers. → Amplifying reach. → Accumulating likes and shares. That they often ignore the significance of authenticity. Here's how to infuse sincerity into your influencer campaigns, So you can build TRUE brand loyalty: 1. Choose Authentic Influencers: ↳ Research their online behavior. ↳ I witness 30+ inauthentic endorsements daily. ↳ Stand out by choosing influencers who align with your values. 2. Maintain Transparency: ↳ Be honest with your audience. ↳ Don't wait till you face a backlash. ↳ Regularly disclose any partnerships or paid promotions. 3. Prioritize Quality Over Quantity: ↳ Don't just focus on amplifying reach. ↳ Consider the influencer's impact on your audience's perception. ↳ Strengthen your brand image by prioritizing quality content. Remember: The success of an influencer campaign isn't in how popular the influencer is. It's about the authenticity of the endorsement. P.S. Who's the most authentic influencer you've seen on social media recently? (Found this interesting? Repost ♻️)

Get this straight. When a Professional Futurist like myself tells you that it is NOT the FUTURE, but, you insist that it is, YOU ALWAYS LOSE BIG TIME! Influencer Marketing was a novelty, still is. Novelties will always remain self-eroding, as they have always been. No Future ever changes basic fundamentals of things. Novelty wears, and then what? Some Influencers, good on them, rode the wave, and made a lot. How much did the Brands leveraging on them got in ROIs varies from product to product, industry to industry. The biggest losers though are the ones that spent the last 5 years planning and working as if the wave was going to keep up to the end of the 2020s and then beyond. You can be 1 of 2 things in life. You can be a person of substance or an influencer, never both. You need substance to fill up that tummy, not influence. The threshold point is never far from the start, reaching which every "influenced" individual realises it and moves on. So what is next for Marketing? "The Singapore Futurist", yours truly🙇♂️, forecasted last decade that Content (Substantive, not influencing) is the indefinite Future, and therefore King. So, get onto that Substance bandwagon, oh but wait, have you forgotten how to utilise that relying on Influencer Marketing this while 🤔

Importance of Influencer Outreach Influencer outreach involves collaborating with influencers who have a strong online presence to promote your content or website. Here's why it matters: Increased Visibility: Influencers can introduce your content to their large audience, helping boost your brand awareness. Boost in Backlinks: Influencers may link to your site, providing high-quality backlinks that improve your SEO. Traffic Growth: When influencers share your content, it drives more traffic to your website. Authority Building: Collaborating with trusted influencers enhances your credibility in your industry. Broken Link Building: Broken link building is a strategy where you find broken links on websites and suggest replacing them with a link to your relevant content. Key benefits: Quick Backlinks: It’s easier to get a link when you’re helping a site fix a problem (i.e., broken links). Improved SEO: Gaining high-quality backlinks from authoritative sites can improve your rankings. Build Relationships: Reaching out to webmasters to fix broken links fosters connections for future collaborations. #InfluencerOutreach #BrokenLinkBuilding #LinkBuilding #Backlinks #SEO #DigitalMarketing #SEOTips #OffPageSEO #GrowYourTraffic