Tom Christmann’s Post

Three things I learned this morning in our weekly Coast College session: Regarding Ad performance: 1. The variety of Hooks/Creative/Concepts positively impacts our results. 2. Less is more. It's making more sense to showcase a few key/value points or a catch hook to our audience and leave them curious to know more, empowering them to make the purchasing decision. 3. We must learn what our audience seeks in our messages and blend it with what the algorithm of our account's distribution projects most, aligning with our objectives. I'm thrilled that one of my assets 🎉 was used as an example of great practice in one of our accounts. We're benchmarking with our own assets, and that's fantastically beneficial for all our brands. #CoastCollege #CreativeProduction #Creativeworld

Our students outdid themselves once again at this year's SMU Advertising Portfolio Night. We asked professors, industry professionals, and students about their favorite works, the stories behind them, and more. View the full video here: https://lnkd.in/gCDJRpfB #smuadvertising #smudallas #dallasadvertising

Back to School Vibes in the Ad World! 📚 As students return to school this week, there's a powerful lesson brewing not just for them but for the ad industry too. 🎒📖 Frances Ralston-Good, our Global Chief Operating Officer, speaks to The Drum about how, in this fast-paced world, it's time to channel our inner student. Read the article here 👉 https://lnkd.in/eB7dkETY #BackToSchool #Advertising #BreakthroughForBrands #NewCommunicationsEconomy

Spooky ad with a twist Blinkist killed it with this ad Coming up with never seen before ideas as a brand is key It will helps brand presence not to be foggy Showing a clearer picture of who you are Here are three unique things in this ad: 1. The flying witch using a phone 2. Spooky low prices 3. Treat yourself to 60% OFF! When I saw this I was amazed and inspired People engage with brands who have NSB ideas, because it stands out Leading to them buying your product What do you think about this ad?

Adland is clogged with uniformity. This obsession with playing it safe needs a shake up. “We're just here playing it safe,” said no-one, ever (apart from in advertising). Here's to honest and fearless creativity. Be less about what worked, and more about what hasn't been tried. #marketing #advertising

There were a lot of ad campaigns based on this year's Independence Day theme, but this particular ad stood out from the rest. The audio and eye-catching video were truly authentic! Let us know what you all think of this campaign by @libertyshoesltd #3rdeyeblindproductions #digitalmarketing #influencermarketing #socialmediamarketing

When was the last time you made an expensive buying decision based purely on an ad you saw on a bus stop or roadside billboard? School marketing is so much more than a road sign / cinema ad / bus stop sign / TVC... It's more about crafting an experience that recognises the unique requirements of parents at each step of the enrolment journey. - I talk more about 'Parent Experience Thinking' here: https://lnkd.in/dj-ENwHV

81% Plays During Peak Hours: Your Ad, Right on Time! 81% of our ads play during peak hours. Ensure your brand is front and centre when it matters most. Prime time, prime visibility. #PeakHourAds #AdSCOOTERS

Aspiring advertising creatives - ready to level up your portfolio? Join me and Mike Rovner for our 8-week Adhouse Advertising School crash course and get your work ready for the 2025 Young Ones 🏆. Sign up at adhousenyc.com. Classes start Jan 13 - Mondays at 630 on zoom. Eligibility Note: To enter the Young Ones, you must have fewer than 2 years as a working creative. So not knowing what you’re doing is actually a plus! 😜 #AdHouse #advertising #CreativityUnleashed #FutureOfAdvertising 🚀

Start your Ad journey with “AdFuture”