Top of the Funnel’s Post

A solid Quick Dismiss can be the difference between a kicking a competitor out of the deal early...and fighting an uphill battle against them for the rest of your deal. ___ This Friday, Tara Scott and I are going to face-off to see who can create the best quick dismiss using ONLY the Klue Strength & Weakness Insights module (see the screenshot below) 𝗛𝗼𝘄 𝘁𝗵𝗶𝘀 𝗤𝘂𝗶𝗰𝗸 𝗗𝗶𝘀𝗺𝗶𝘀𝘀 𝗳𝗮𝗰𝗲-𝗼𝗳𝗳 𝘄𝗼𝗿𝗸𝘀... --> Tara and I spun a wheel --> She landed on 𝗗𝗿𝗶𝗳𝘁, I landed on 𝗜𝗻𝘁𝗲𝗿𝗰𝗼𝗺 --> We're going to create a Quick Dismiss against each other's company --> If you come to the Klue 𝗣𝗼𝘄𝗲𝗿 (𝗛𝗮𝗹𝗳) 𝗛𝗼𝘂𝗿 this Friday at 9am PST, you can vote on who had the best Quick Dismiss Link to the registration is in the comments below ⤵️ #CompetitiveIntelligence #CompetitiveEnablement #ProductMarketing

Two Minute Tuesday (Part 5): Derek Thompson ‘The Four Letter Code to Selling Anything’ (MAYA) Derek Thompson is an editor for the Atlantic, an American magazine. He did a Ted Talk in 2018 which has over 3 million views and focuses on the principle of ‘Most Advanced Yet Acceptable'. A principle used by innovators and creators to balance newness with familiarity. I have watched this Ted Talk numerous times because I feel like I get something new out of it every time and am always amazed at how many different areas of life this principle MAYA applies to. How I interpret MAYA is that the best ideas are those that push the boundaries just enough to be innovative but are still recognisable and comfortable for the audience. Derek speaks about this in music and movies which you may notice. Disney announced the other day during their D23 conference all their upcoming movies, they were: Moana 2 Incredibles 3  Lilo and Stitch Toy Story 5 You see the pattern: sequels to familiar favourites just enough of a twist to keep us engaged. This idea also holds in music. There’s a famous video of Ed Sheeran on a talk show, where he plays any song on the charts suggested by the guests using just four chords, and nails it every time. It’s a testament to how much we gravitate towards familiar tunes. When I first watched this talk last year, it inspired me to apply MAYA to The Student Hand. I aimed to create a platform that’s both innovative and familiar: allowing recruiters to receive talent pools of graduates and interns just like they would through traditional advertising, but with a streamlined, new process. Now, they can get candidates overnight, perfectly tailored to their needs, from across the country. I highly recommend watching Derek’s talk and reflecting on how MAYA can be applied to different aspects of your own life. See you next Tuesday!

An uncomfortable truth. That even the great Christopher Voss can't save you from. You can practice, master, and land all the 'mirrors and labels' flawlessly during your sales conversations. But it will NEVER be more than a cheap trick. If you are incapable of truly understanding people who hold opinions that differ from your own. Lean back. Seeking the truth > Seeking the Sale. #unselling P.S. It sounds like this post is unfairly throwing mud on your sales playbook.

Let's Talk Real Talk About Persuasion in Biz! 🔥 I’ve been thinking—whether it’s sales, copy, or pitching your business, it’s all about getting people to feel something. Here’s my take: 1-Dig into their pain: Know what keeps your audience up at night. If you can hit that nerve, you’re in. 2-Paint a future they want: Don’t just sell a product—sell the dream. Make them see themselves winning with your offer. 3-Be real and raw: Drop the fluff. People want authenticity. If you’re confident in your value, they’ll trust you. What’s your go-to persuasion hack? Let’s swap ideas! 💡

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Discover the secrets to a persuasive Ross application guided by Susan Berishaj. Learn to highlight your unique journey and align with Ross's values. Let us know you're joining 👉 https://buff.ly/3LbpxDj

📢 Founders 📢 This message is for 🫵 What is the single most advantage you have being new vs. the “big boys”?? Anonymity. Now you set the standard by offering :: - a fresh take on your prospects pains/challenges - recent, “in their shoes” expertise to share captured from recent experiences - nimble, consultative, quick resolve vs. slow bureaucracatic process You have the advantage of being new & aggressive to serve them better than they ever have before. Leverage this. For more on how, watch 👇

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It’s a mantra we’ve all heard; ABC. Always Be Closing isn't just a catchy phrase, it’s a strategic approach to every interaction. Whether you’re asking for an appointment or presenting options, closing is about moving the conversation forward with confidence and skill.  #AlwaysBeClosing #BDCExcellence #SalesStrategy #AutomotiveIndustry #WorldWideBDC

What would you do when people that you trusted to represent your brand and solutions to your clients literally created havoc for them? What best practices are need to repair the relationship? How do you address that person? Let's create a Best Practice Checklist here.