Toronto Marketing Hub’s Post

What you see when you speak to agencies: £1k, 2k, 3k+ monthly retainers What you don't see ✅ Paid Social Ads Specialist (Meta, Pinterest) Minimum 30k a year ✅ Ad Creative Designer for direct response - Minimum 30k a year ✅ eCommerce Strategist with D2C experience - Minimum £30k a year These salaries are minimums, they will be way higher than this. SaaS tools - Slack, comms - Teamwork/Asana/Monday, project management - Supermetrics, reporting - Foreplay, ad research - Notion, operations and guides - Adobe suite Depending on the size of the team, these can cost upwards of £6k a year. "We usually pay around £750 per month, can you do it cheaper?". Everyone loves a deal, a bargain, or a you scratch my back I scratch your back type situation. If a retainer sounds too expensive and you're asking for a deal, it's probably not the right solution for you just yet. You're usually bringing in an agency because you don't have the financial resources to build out your own internal team. That doesn't mean an agency is a cheap alternative. You're saving significantly on the cost of employing such highly skilled individuals, and the costs that come with having employees. You also have to work out what is right for you. Sometimes it might be a freelancer, other times agency and in some cases, hiring in house. The next time you question a price, think about how much it would cost to bring that service in-house.

Theres a myth that hiring a marketing agency is for big businesses. That may have been true once upon a time, but that has changed a lot over the last 5 years. It’s more affordable now than ever before to hire a full service marketing agency for businesses of all sizes. The difference between who works with a full service marketing agency and who does not is their growth goals and ambitions. If you have significant growth goals or want to maintain the growth that was built organically through word of mouth, that’s when it’s time to get quotes from a full service marketing agency. The best thing about hiring an agency rather than a freelancer is that your business can grow with ONE team - helping you keep one comprehensive brand across all platforms. What’s holding you back from hiring a marketing agency to help you grow your business?

The more I've learned about fractional work, the more it seems like an obvious solution for so many medium-sized businesses who need to formalize the way they handle marketing. If you're not familiar with the concept, here's a handy breakdown.

Has your business grown to the point that you're considering your first permanent marketing hire? A fractional marketing professional could be exactly what you need. Not familiar with the term "fractional?" It's a newer form of employment that has a lot of advantages over the traditional ways of hiring marketing support, like freelancers, agencies, contractors, etc. In this new article on the Well Said blog, we explain what it means, why it fills a crucial gap in the labor market for businesses of a certain size, and how to know if it's right move for your business. #fractional #fractionaljobs #fractionalCMO #fCMO #marketing #marketingcareers #smallbusiness

Building an in-house marketing team sounds ideal until you see the numbers. Hiring experts in social media, SEO, content creation, graphic design, and more can quickly add up. Not to mention the ongoing costs of salaries, benefits, training, and software tools. Consider a remote marketing agency that provides all these expert services without the overhead costs of an in-house team. You get the expertise you need at a fraction of the cost. #remotemarketing #business #quiccsol

Brands are using The Starters to level up their internal teams— here’s why & how: We focus on the best possible talent you can hire. You can find the top channel leaders and marketing executives from companies like Fabletics, Athletic Greens, The Farmer’s Dog, Dr. Squatch, and more on The Starters platform. But not everyone can afford to hire them, even on a freelance basis. So instead, smaller brands are empowering their teams to leverage the talent on The Starters for ongoing mentoring & consulting calls on topics like: - Affiliate & Influencer Marketing - Paid Social, YouTube, and CTV - Creative Strategy - Amazon - Brand Marketing These calls not only set the brand in the right direction, but they also help level up the talent they’ve already hired. The beauty of using a platform like ours for this use case is simple: - You pay direct consultant rates— we are the only platform out there that facilitates these calls with no markups or commissions taken - We’re exclusively focused on e-commerce - There’s no limit to how much you can use it We are and have been the go-to destination for freelance hiring in e-commerce, and some brands have even used us to hire full-time. But I really believe the true power in our network comes from taking advantage of the kind of mentorship & strategic guidance brand founders & e-commerce teams alike can get through us.

Marketing is the hardest industry to hire for. It’s also one of most cutthroat to work in. I learned that early in my career. The origin story for MarketerHire dates back to the early 2000s when I was working at a global ad agency in New York. A couple of months into the job, we lost a major client. Dozens of my co-workers lost their jobs almost immediately. No client. No work. No jobs. As a 21-year-old who had dreamed of working at an big time ad agency, it was a pretty rude awakening. I reached out to many of them to say goodbye, and was shocked to find most of them were freelancers. Some had even worked at the agency on and off for years. “Permalancing”, they called it. They weren't even upset at losing their jobs because they always knew it was a contract for a specific client. On to the next one. They didn’t want to be employees - they valued the freedom and clarity of time that being a contractor gave them. They also understood that freedom went both ways. As I worked in the industry more I realized agencies were masters of how to use expert contractors to adapt their teams quickly. They brought in specialists for new business pitches, and they added experts instantly to clients where they were lacking. Over the last 20 years, the internet and rise of digital channels have made marketing the hardest industry to hire for because it is always changing. And the rate of change is always accelerating. If TikTok launches a new ad product tomorrow, you can't spend 6 months finding someone to develop a strategy for your brand. If your SEO flatlines overnight because Google changed its algorithm, you need an expert (yesterday) to get you back onside. Speed to adapt is how you win in digital marketing. Every marketing org should be using contractors just like the best agencies do.

Running an agency I have came across a lot of queries where brands which are bootstrap or at initial stage look for hiring a marketing agency. Definitely, when you bring experts onboard it helps you get a clear perspective of how things needs to be done but for brands it should be a conscious decision wether they are at a stage of paying recurring high amount to agencies or freelancers. When you are at testing stage try to explore things as much as you can so that you understand how things actually operate, what is the best way of strategic scaling, right stage of hiring agencies and paying the monthly retainers to them. These recommendations are for smaller brands looking to just start and save $$$ which they can invest back into the business wherever they think is required in right way. #d2c #ecommerce #d2cbrands #brandbuilding #ecom #bootstrap #brandawareness #digitalmarketing #marketingads

"You’re the first agency to tell us we don’t need an agency." When someone asks for help with their marketing and it seems like they don't need an agency, I'll tell them. If I just nodded and took their money, I wouldn't enjoy the work, and they'd resent paying for something they could handle themselves. An agency isn't always the answer, especially if you need: 👉 Day-to-day tasks (hire internally) 👉 Basic content writing (hire a freelancer) 👉 Admin tasks (delegate internally) Instead, use an agency for: 💡 New, creative ideas to meet your goals 🚀 Strategic direction and consultancy 🧠 Specialized areas like SEO, paid ads, video, or branding Don't hire an agency just to "do marketing." Understand your needs first. If you're unsure, talk to us. We'll help you figure out if you need an agency or if you're better off investing elsewhere. Have you ever been guilty of not being honest with a client when you knew they didn’t need you? I have. Most of us have at some point. And then we learn the hard way 🫠.

BRAVIS Marketing Agency is now interviewing for: Account Managers. This is a work on site position at, 2025 W. Centerton Blvd, Centerton, AR. Remote and work from home resumes will not be accepted for interviews. 1. Strategy: The Account Manger is responsible for supporting various account teams with a focus on maintaining day-to-day client projects, from concept through delivery including program planning, event execution, accounting practices, and program analysis. The Account Manager supports the account team with management and tracking of projects through the company to deliver superior client service and high quality deliverables with value added at every stage. 2. Primary Responsibilities • High degree of daily client interaction – phone, email, etc. • Complete all regular tasks/paperwork associated with managing the account — open jobs, create and input estimates, develop creative briefs, proofing, etc. • Create and maintain project timelines • Maintain client status reports and conference reports • Facilitate all client media plans, ad production and ad fulfillment • Follow agency traffic and billing procedures • Execute on account/campaign strategy • Support account management team • Eager to learn marketing strategy, principals and processes • Knowledge of basic creative and production concepts/term • Team-oriented approach • Ability to prioritize and handle multiple tasks 3. Additional Roles and Responsibilities: • Meet with the heads of departments to learn about the status of existing projects, and details about new projects coming into the agency. • Create a schedule for new jobs, and assign those tasks using the trafficking system in place (this is usually done with software, and many tasks are automated). • Review current and future timelines and job statuses with the heads of department, and if necessary, the individuals working on the jobs. • Reschedule projects based on new or changing priorities. This often happens when clients initiate rush jobs, or the agency becomes involved in a pitch. • Work with purchasing departments to be sure all supplies will or have been ordered for the project. • Report to management about the current workflow, and communicate any possible issues with too much, or too little, work coming into the agency. • Work with the accounting and production departments on invoicing, and possible additional costs due to rush fees, or unexpected deadlines. • Follow agency traffic and billing procedures • Work with suppliers and contractors, getting them up to speed on jobs they will assist with. • Managing outside resources, including vendors, photographers, color separators, printers, freelancers, web and interactive sub-contractors.