Touchpoint Group’s Post

Despite the rise in mobile app usage, J.D. Power's 2024 Retail Banking Satisfaction study reveals that online banking remains slightly more popular. Neglecting investments in online banking can lead to a mismatch with the mobile app, causing design inconsistencies and functionality issues. Experts emphasize the importance of intuitive and logical design in online banking, focusing on key features like personal finance management tools, payment options, and security. Mark Schwanhausser from Javelin Strategy & Research suggests clustering essential features into "centers" on the homepage and highlights the need for a search bar or virtual assistant for user assistance. One of the most important features of #DigitalTransformation for banks is top-notch customer service. For older customers in particular, new features are only as effective as they are easy to use. I recommend that banks provide informational resources and training sessions for customers when rolling out new features. #OnlineBanking #MobileBanking #FutureOfBanking #AI #LibertyBank #OwnersBank

Integrating m-commerce services into your mobile banking app is a smart move toward growth and success🚀 With our award-winning #SuperWallet solution, you can expand your offerings, take customer satisfaction to the next level, and boost your revenue.   Read the article to learn more👇 Or contact us now to see how it works: 👉 https://lnkd.in/ecHsyVcz #SuperWallet #Mcommerce #Fintech #CustomerExperience #BankingSoftware 

📊 Leveraging the HEART Framework to Track Key Metrics in Mobile Banking Apps In the fast-changing landscape of mobile banking apps, understanding user metrics is essential for enhancing user experience and driving app performance. Let's first understand what the HEART framework is: The 𝐇𝐄𝐀𝐑𝐓 𝐟𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 is a method developed by 𝐆𝐨𝐨𝐠𝐥𝐞 to measure and i𝐦𝐩𝐫𝐨𝐯𝐞 𝐮𝐬𝐞𝐫 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 (UX) systematically. It focuses on key aspects of user interaction with a product or service. Here's how the HEART framework breaks down key metrics for the fictional mobile banking app, "𝐅𝐢𝐧𝐂𝐨𝐧𝐧𝐞𝐜𝐭", indicating user satisfaction, engagement, adoption, retention, and task success: 🌟 𝐇𝐀𝐏𝐏𝐈𝐍𝐄𝐒𝐒: 🎯 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐒𝐚𝐭𝐢𝐬𝐟𝐚𝐜𝐭𝐢𝐨𝐧 𝐒𝐜𝐨𝐫𝐞: Achieving a score of 70-80% reflects high user satisfaction with the app’s services. 🌟 𝐍𝐞𝐭 𝐏𝐫𝐨𝐦𝐨𝐭𝐞𝐫 𝐒𝐜𝐨𝐫𝐞 (𝐍𝐏𝐒): A score of 50 highlights strong customer loyalty and satisfaction. 📋 𝐔𝐬𝐞𝐫 𝐅𝐞𝐞𝐝𝐛𝐚𝐜𝐤 𝐑𝐚𝐭𝐢𝐧𝐠: With an average rating of 4 out of 5, users consistently share positive reviews and satisfaction. 📈 𝐄𝐍𝐆𝐀𝐆𝐄𝐌𝐄𝐍𝐓: 🔍 𝐃𝐚𝐢𝐥𝐲 𝐋𝐨𝐠𝐢𝐧𝐬: The app sees 20,000 daily logins, indicating frequent and active usage. ⏱️ 𝐀𝐯𝐞𝐫𝐚𝐠𝐞 𝐒𝐞𝐬𝐬𝐢𝐨𝐧 𝐃𝐮𝐫𝐚𝐭𝐢𝐨𝐧: Users spend between 5 to 10 minutes per session, deeply engaging with the app’s features. 🔄 𝐍𝐮𝐦𝐛𝐞𝐫 𝐨𝐟 𝐓𝐫𝐚𝐧𝐬𝐚𝐜𝐭𝐢𝐨𝐧𝐬: Users conduct an average of 12 transactions per week, underscoring the app’s utility and value. 🚀 𝐀𝐃𝐎𝐏𝐓𝐈𝐎𝐍: 📈 𝐍𝐞𝐰 𝐔𝐬𝐞𝐫𝐬 𝐒𝐢𝐠𝐧𝐢𝐧𝐠 𝐔𝐩: Each month, 200 new users join the platform, a testament to successful acquisition strategies. 🔒 𝐑𝐄𝐓𝐄𝐍𝐓𝐈𝐎𝐍: 🕒 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐑𝐚𝐭𝐞: A 50% retention rate after three months indicates the need for improvement to sustain user engagement. ⏱️ 𝐓𝐀𝐒𝐊 𝐒𝐔𝐂𝐂𝐄𝐒𝐒: 🕐 𝐀𝐯𝐞𝐫𝐚𝐠𝐞 𝐌𝐨𝐧𝐞𝐲 𝐓𝐫𝐚𝐧𝐬𝐟𝐞𝐫 𝐓𝐢𝐦𝐞: Users complete money transfers in just 5 minutes on average, enhancing efficiency and satisfaction. ✅ 𝐓𝐫𝐚𝐧𝐬𝐚𝐜𝐭𝐢𝐨𝐧 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐑𝐚𝐭𝐞: Transactions boast a success rate ranging from 80% to 90%, ensuring reliable processing and user trust. These metrics are pivotal in guiding efforts to continually enhance user experience and drive app performance in the competitive mobile banking industry. A big thanks to Shiva Vashishtha (Data Science Trainer) and Jobaaj Learnings for assigning me this opportunity. #MobileBanking #UserExperience #MetricsThatMatter #CustomerSatisfaction #Engagement #Retention #TaskSuccess #Fintech

Plumery have launched the UI/UX Factory to encompass a NEW mobile and web banking app development foundation 👏 🏦 📲 Pre-integrated into Plumery’s existing digital banking services, UI/UX Factory is designed to ACCELERATE app development for banks, reducing time-to-market while ALSO giving banks the ability to fully customise the apps to align with their SPECIFIC branding and operational needs! 🌐 🚀 UI/UX Factory is built on open technology, which is familiar to most web and mobile developers and enables FAST adoption of user interfaces WITHOUT dependence on vendors or proprietary skills, allowing for seamless multi-channel functionality 👨💻 Ben Goldin, Founder and CEO of Plumery said: “We are already entrenched in delivering headless banking, providing the foundation for the rapid and innovative building of a full suite of digital banking experience applications unlimited by a legacy tech stack. So many digital banking web and mobile apps still offer dated experiences that can’t match both the simplicity and feature depth consumers have come to expect and are freely available in so many other everyday apps. We are therefore delighted to have been able to expand our capabilities and give our customers the ability to rapidly deliver seamless banking experiences that are not only personalised and secure but also multi-channel. With our flexible UI/UX Factory, banks can quickly and cost-effectively meet consumer expectations while retaining full customisation control to develop their apps in line with their own unique digital strategy.” Read more on the link below! 👇 Chanda Shingadia Danielle Cohen Cornel Dixon Alexey Lapusta Alex Terman Benas Taurosevicius Arman Tursynbekov #plumery #bankingapp #userxperience #userinterface #fintechapp #appvdevelopment #digitalbanking #bankingexperience

The popularity of mobile banking is a juggling act for banks. Your banking app must be secure, user friendly, offer innovative products and features, and more besides. 📱 But many banks struggle to strike the balance between functionality and user experience. Whether launching a new or updated app (or simply improving user uptake), it’s important to give your service professionals the tools to facilitate adoption. 🛠 For that, something like Unblu Co-Apping might be exactly what they need. 💡 Read the post to find out more. 👉 https://lnkd.in/dnZBQX-s

Modern bankings apps usually provide a good user experience. However sometimes customers struggle with the login, making a payment or they need some advice when using the bank's mobile application. Mobile Co-Browsing, otherwise known as Co-Apping, allows agents to assist customers on mobile applications. Being able to see what the customer sees is a crucial step to ensure optimal customer service.

Modern, powerful card management apps drive greater card usage. 📱 💳  Tietoevry Banking's new white paper explains how and why. Read it here: https://bit.ly/4brI753 #Cards #Banking #TietoevryBanking #App #MyCardsApp

The popularity of mobile banking is a juggling act for banks. Your banking app must be secure, user friendly, offer innovative products and features, and more besides. 📱 But many banks struggle to strike the balance between functionality and user experience. Whether launching a new or updated app (or simply improving user uptake), it’s important to give your service professionals the tools to facilitate adoption. 🛠 For that, something like Unblu Co-Apping might be exactly what they need. 💡 Read the post to find out more. 👉 https://lnkd.in/dnZBQX-s

In an IBM survey, 48% of #GenZ said they would switch banks in favor of a better customer experience. For them, basic functionality isn’t enough—they're after authenticity, creativity, and innovation in every interaction. Designers need to mix these elements to create a #BankingApp that’s not just functional, but also super engaging and fun. Damian Lipiński explored the best practices and insights for crafting a mobile banking app for this digital-savvy generation. Read now! 📱💡🚀 https://lnkd.in/dTpV7Vgk

The technology advancement in the #banking industry is introducing new trends. Your banking #app should integrate these trends beforehand to gain benefits. There is anticipation that mobile banking #trends will determine the success of your banking app. Give it a read and share your thoughts! #Bankingapptrends #toptrends #financialanalysis #financenews #appdevelopment must read: https://lnkd.in/dtddwiVq