Trevor Rappleye, CFE’s Post

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CEO @ FranchiseFilming - Top 5 Marketing Supplier by Entrepreneur Magazine - 🎬 ✨ Storyteller ✨ Helping franchise brands tell their story through video to change the world

Building a great company isn’t just about hitting goals or delivering incredible work. It’s about having fun along the way and intentionally shaping a culture where people genuinely enjoy showing up every day. Here’s the thing: you have two options with culture—you can create it, or it can be created without your input. And when it’s created without you, it might not be the culture you want. That’s why culture starts at the top. It’s about leading with joy, positivity, and showing that it’s okay to bring your full, fun self to work. Because let’s face it: if we’re not laughing, celebrating, and finding moments to be silly, what’s the point? Here’s a snapshot of us on Halloween: costumes, laughs, and a whole lot of joy. 🧡🎃 We plan. We execute. We hustle hard. But we also make time for jokes, spontaneous dance parties, and, yes, Halloween costumes. Because intentional culture matters. A lot. It’s what keeps us inspired, connected, and always pushing forward. So here’s to team spirit, to moments that remind us that work can (and should) be fun, and to celebrating every step of this wild journey. Happy Post Halloween from the crew that knows how to bring both the STORY and the smiles. 👻✨ ❤️ Trevor Rappleye

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What a great reminder that a thriving culture isn’t just about productivity—it’s about connection and joy. I love the idea that culture is intentional and starts with leadership. Those little moments of laughter and celebration can make such a difference in how people feel about their work. How do you keep the balance between the hustle and the fun?

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