Tribe Global’s Post

🎉#30days30brands #day20 #OREO #CADBURY Cadbury UK The captivating story of Oreo, from a revenge tale to a marketing marvel, and the invaluable life lessons it imparts. 💫 🚀 In 1912, Oreo entered the market as a direct competitor to the National Biscuit Company's (now Nabisco) Hydrox cookie. Despite Hydrox's head start, Oreo set out to surpass its rival and claim its rightful place in the Teeth's of consumers. (We eat the cookie right!!😜) Oreo's distinctive black-and-white design and timeless logo have become synonymous with quality and indulgence. This iconic branding has helped Oreo stand out on crowded shelves and capture the attention of consumers worldwide. 🥛🍪Oreo's marketing campaigns are renowned for their creativity and ingenuity. From heartwarming commercials to engaging social media content, Oreo consistently finds innovative ways to connect with its audience and keep the brand relevant. 🥛🍪Oreo is not just a cookie; it's a canvas for creativity. Over the years, Oreo has introduced countless variations catering to diverse tastes and preferences while staying true to its core identity. (I honestly like the Strawberry coz that's the only variety I have seen!) 🥛🍪Oreo has mastered the art of staying culturally relevant, seamlessly integrating itself into pop culture moments and conversations. Whether it's celebrating Pride Month with rainbow-colored cookies or partnering with iconic brands like Game of Thrones, Oreo knows how to stay in the spotlight. Life Lessons from Oreo: 💫Like Oreo, we can turn adversity into advantage by channeling our setbacks into growth. 💫Creativity is the secret sauce that sets brands apart. Oreo's imaginative marketing campaigns remind us of the power of thinking outside the box and pushing boundaries. 💫 In a rapidly evolving world, staying relevant is crucial for success. Oreo's ability to adapt to changing consumer preferences and cultural trends is a testament to the importance of staying nimble and responsive. Though I can say, we all have never liked the idea of Dunking the idea of Oreo into Milk as shown in ads but love the traditional way of eating the cream first!! 🥛🍪 Cheers to our Oreo memories!! #30days30brands #oreo #passionproject #linkedinstories #brandstories #day20

Back with another campaign I’m loving - this one only went live last week and I'm obsessed… introducing Oatly’s ‘Support Your Local Oat Dealer’ campaign, behaving in an authentically ✨Oatly✨ way with their tongue-in-cheek advertising. Oatly is a Swedish founded Oat milk brand and they’re known for their humorous, quirky and disruptive media behaviours. Their ‘Milk, only for humans’ and OOH rule bending campaign in Paris really stand out for me. Australia is a country where people prefer to shop homegrown products, and the oat milk Oat Milk category has several local players for Oatly to compete with. So, how do they tackle this? While Oatly can’t compete with being produced and sourced locally, it can compete with showing its support for local communities and initiatives, which is exactly what Support Your Local Oat Dealer does, connecting with and championing local communities. Why do I think this campaign is so great? 1️⃣ Culturally relevant to AU coffee culture - coffee culture is different in Aus to other parts of the world. You don’t get your coffee from a Starbucks or a Pret, you get your coffee from your local independent coffee shop and end up building a relationship with your barista, leverage that cultural insight in their campaign. 2️⃣ Supporting local independent coffee shops - Oatly’s campaign doesn’t only advertise Oat Milk. It’s showing support for local favourite coffee shops, raising the profile of cafes and their barista’s. The OOH features cafe addresses, giving cafes free promotion and encouraging people to go and support their local oat dealer (and get a discount when they do). 3️⃣ Hyper-local targeting - Cafe’s have been selected in specific areas, Brunswick, Fitzroy and Collingwood in Melbourne and Newtown, Enmore and Marrickville in Sydney - all areas where I’d expect there’s a significant number of plant-based milk drinkers! 4️⃣ Consistent brand tone of voice - As always, Oatly’s communication is consistent with their brand personality - humorous language and message while being hyper-relevant to the Australian market. Finally, the campaign launching using flyposting feels like the perfect format for this activation! Disruptive and gives the campaign a real local look and feel, making it feel more authentic. LOVE IT! 💙 What do you think? #marketing #media #challengerbrand Oatly

Big Savings on the Move! McDonald's Singapore Mc$aver Meals is cruisin' through town on buses, taxis, and LRT stations near you! Fuel your day for less! These meals are perfect for a quick and delicious bite without breaking the bank. Whether you're craving a crispy McChicken or a juicy Filet-O-Fish, there's a Mc$aver Meal to satisfy your cravings. Don't miss out on these incredible deals. #MooveMediaOOH #OOH #OutofHome #OutdoorMedia #CreativeAds #Ads #Advertising #OutdoorAdvertising #AdCampaign

I hate blind spots Maybe hate is a little strong, but I can get a little work up. Because I believe that way too many important consumers (branding) engagement decisions are made without seeing the full picture that's where I come in. Let's keep the full picture in focus. - - - - #branding #food #beverage #energybars #proteinbars #nutritional #ecommerce #energydrinks #consumers #engagement #opportunity #lifestyle #sports

A collab we never knew we needed. Coca-Cola and Oreo have teamed up to create two exclusive, limited-edition products:  1️⃣ Oreo Coca-Cola Sandwich Cookies  2️⃣ Coca-Cola Oreo Zero Sugar soda Not sure how I feel about either products and surely they won’t make it to this side of the world, but here are a few reasons why collab-marketing / co-branding partnerships are exciting: 🎯 Expanded Reach: By combining their customer bases and marketing channels, partners can significantly expand their potential audience and visibility, tapping into new markets and demographics. 🎯 Synergistic Branding: Aligning complementary brands creates a powerful synergy, leveraging the distinct strengths and positioning of each partner to enhance the overall brand appeal and credibility. 🎯 Innovation and Creativity: Collaborative efforts often spark new ideas, inspiring both partners to push the boundaries of traditional marketing and experiment with fresh, innovative approaches that captivate their shared target audience. What do you think? Is it a yay or nay? #BrandCollab #MarketingCampaign #BrandPartnerships #Branding The Coca-Cola Company Mondelēz International

The Marketing Strategy Behind Cadbury Dairy Milk's "Kuch Meetha Hojaye” In marketing, creating emotional connections with consumers is the key. And only a few brands do it as effectively as Cadbury Dairy Milk with their iconic tagline "Kuch Meetha Hojaye." Cadbury Dairy Milk has captured our hearts time and time again by tapping into our emotions. Whether it's celebrating moments of joy, love, or togetherness, their advertisements always strike a chord with audiences. But what makes Cadbury Dairy Milk stand out? It's their ability to weave emotional narratives around their product. The "Kuch Meetha Hojaye" campaign is a prime example of this strategy in action. Rather than focusing solely on the product, Cadbury tells stories that evoke positive emotions and leave a lasting impression on viewers. It's not just about storytelling. Cadbury also leverages various marketing channels to amplify their message and reach a wider audience. From TV commercials to social media campaigns, they ensure that their brand remains top of mind for consumers. It's a sweet success story that marketers can learn from when crafting their own strategies. Which Cadbury advertisement do you like the most? #marketing #marketingstrategies #emotionalappealadvertising #consumerbehaviour #digitalmarketing #branding #socialmedia #advertisingandmarketing

From odd to outstanding, this bizarre ad campaign of Oatly broke the mold and made memorable campaigns that capture attention and drove results. Oatly's approach to advertising can be summed up in two words: delightfully unconventional. Instead of following the traditional playbook of glossy commercials and celebrity endorsements, Oatly chose to embrace quirkiness and authenticity in its marketing efforts. This unique approach set the stage for some truly bizarre yet remarkably effective ad campaigns. Beyond just selling a product, Oatly's advertising campaigns have succeeded in cultivating a loyal community of fans and advocates. By embracing authenticity, humor, and a touch of irreverence, Oatly has positioned itself as more than just a beverage brand, it's a lifestyle choice for consumers who value sustainability, innovation, and individuality. #KeeKTreks #Marketing #Oatly #BizarreCampaigns

👏 Special shoutout to SURREAL for the work that they have been doing recently! When you think about it, cereal isn't that fun is it? But, they've done a great job of bringing humour into their social activity with posts like this and some quality carousels announcing their launch in Sainsbury's. Being different is one of the most important things for Surreal, big hitters like Nestle and Kellogg's have been around for 100 years and captured a large portion of the market. In some ways, it's a similar story in the sports tech industry and has really got us thinking at Fanbase about how we can stand out against the market with content that focuses on our brand values and shows off our brand personality! 👀 Be sure to give us a follow to see what's coming... #Marketing | #Advertising | #Sportstech

The backfire after Budweiser Brewing Company APAC/AB InBev's attempt to promote #inclusivity in its marketing by affiliating with a #trans influencer has again opened up debate on the limits of social engagement of companies. Perhaps the question isn't about #engagement, but #consistency. As a counterexample, here is a photo of Bologna-based dairy #cooperative Granarolo S.p.A. bringing free milk to striking workers in 1964. In a study on the Granarolo's successful "viral" marketing campaign, the authors of a study argue that this and related events were part of a non-advertising-based form of #marketing, rooted in the coop's social network. Basically, people supported the #brand because it represented their values and was consistent in this. Perhaps Budweiser and other should take note.

Imagine your favourite snack and beverage teaming up for the ultimate treat. Coca-Cola and Oreo are creating a limited-edition combo that blends nostalgia with innovation, sparking curiosity and driving impulsive buys. For marketers, it is a powerful example of how two iconic brands can come together to amplify their reach and create a buzz-worthy moment. This campaign isn't just about a product; it's about leveraging brand equity, creating memorable experiences, and pushing boundaries to captivate a global audience. How can your next campaign create a similar impact? . . . #MarkiverseMedia #CocaColaXOreo #UltimateTreat #IconicBrands #BrandCollaboration #NostalgiaMeetsInnovation #MemorableMoments #MarketingMagic #GlobalBuzz #ImpulseBuys #AmplifyYourReach