Trihill Capital’s Post

Making a Difference: Stories of High-Impact Transformational Companies This executive summary explores how high-impact companies leverage #productinnovation to drive market relevance, scale, and sustained revenue growth. Drawing from leading research, the analysis delves into the factors behind the success of brands renowned for their innovation capabilities, illustrating how these companies achieve consistent growth in dynamic markets. Product innovation is a crucial driver of competitive advantage, with McKinsey reporting that companies emphasizing innovation are 30% more likely to achieve above-average profitability. These companies build strong, adaptable strategies that allow them to quickly respond to market changes and consumer needs. Apple, for instance, continually reinvents its product lines, enabling it to capture premium market segments and sustain strong revenue growth. High-innovation brands often dominate their sectors due to their ability to introduce game-changing products that redefine consumer expectations. Research from Boston Consulting Group (BCG) reveals that top innovators have seen an average revenue growth of 10% year-over-year, compared to 3% for competitors with lower innovation scores. Brands like Tesla exemplify this trend by creating new product categories and setting industry benchmarks, allowing them to build substantial market shares. Leading research by Deloitte highlights that companies investing in long-term innovation initiatives achieve 40% higher sustained growth over a five-year period than less innovative peers. These companies view innovation not as a one-time event but as a continuous process integral to their strategy. For example, Samsung Electronics’ ongoing commitment to research and development keeps it at the forefront of consumer electronics, resulting in sustained revenue growth and industry leadership. While high-impact innovation requires substantial investment and cultural alignment, the rewards are equally significant. Harvard Business Review notes that companies fostering an innovative culture witness a 20% increase in employee engagement, which translates into higher productivity and reduced turnover. However, these brands also face challenges in aligning teams with long-term innovation goals, managing R&D costs, and anticipating changing market demands. The world’s most influential brands illustrate that product innovation is fundamental to maintaining market presence, achieving scale, and securing sustained revenue. By focusing on long-term innovation, these companies remain agile, relevant, and resilient. For businesses aiming to make a difference in the marketplace, embracing continuous innovation and cultivating an adaptable, forward-thinking culture is essential for lasting success.

THE METAMORPHOSIS OF BRANDS Throughout the relatively short history of global brands we see a continuous pattern of birth - growth - and decline of most brands in all categories. A few iconic brands, like Apple, Google and Amazon last for decades and dominate their categories. This is the nature of Brand Evolution - with consolidations and mergers and declines in brands across categories. I envision a new set of leading brands going forward, where they go through a Metamorphosis rather than evolution. This requires reinvention of brands to co-create continuous value with consumers and competitors. As an example - the technology space has been dominated by Apple, Google, Microsoft and a few other brands as they evolve the use of information by individuals. However, the future for technology might be the acceleration of shared knowledge through AI, across individuals and organizations. This would require knowledge centers, shared by technology firms and experts in creative platforms. A second example is the transformation of the Leisure market from temporary rented spaces to living communities. This would represent an expanded concept of the AirBnB space to small communities where families and individuals spend time with common recreation and entertainment areas that enable socialization in a protected space. I believe that brands that focus on how to make living more enjoyable and safe will be brands that reinvent the future for their consumers and for themselves. Lasting brands evolve - Memorable brands transform

Do your clients actually know how innovative you are? There’s a likelihood they don’t. Stakeholders inside your company –  leadership, management, employees –  are working incredibly hard on new initiatives, new processes, and they all have the sense that innovation is exuding from deep within their soul! But, if your innovation efforts aren’t communicated effectively… you’re missing out. → Brand innovation is the process of developing new and creative ideas that create leverage for your business. There's a psychological framework called the Learning Zone model, and while its typical application is in educational settings, we can also use it as a framework for brand innovation. → In your comfort zone? — You risk remaining status quo — Limiting opportunities — Losing relevance → In the panic zone?  — You enter business risk — Poorly aligned strategies — Alienated customers → Aim to operate in the stretch zone. — You push beyond comfort and take on new challenges — Explore new ideas, processes, products — Align with your core values  — Communicate your innovation to differentiate yourself If your innovation is your best kept secret,  your brand will also remain a secret (and that’s not a good thing!). _ This was the topic in the latest issue of Build Mode™ Follow for more brand insights → Kenny Isidoro

Unlocking The Secrets To Brand Innovation – Why Some Succeed While Others Struggle Throughout my career, I’ve had the privilege of leading several best-selling new product launches. I’ve also faced challenges when a product launch doesn’t go as planned. I’ve learned that a lack of driving innovation puts any organization at risk of failure. Here are some key factors for doing brand innovation right and why some companies struggle: ➡ Understanding The Market Landscape & Consumer Needs: Conduct thorough research to identify gaps, trends, and consumer preferences before investing in a new product or service. By understanding your target audience's underlying motivations and aspirations and actively listening to your customer's feedback, organizations can create offerings that resonate with their customers and address their needs effectively. ➡ Embracing Cross-Functional Collaboration: Brand innovation requires involvement from employees across the organization. Empowering employees to be change agents and promoting a growth mindset helps foster creativity, decision-making, and risk-taking. Involving team members from various departments in the innovation process ensures diverse perspectives and expertise in your product development process. ➡ Embracing Risk Taking: Forward-thinking companies embrace risk-taking and the possibility of failure. Learning from failures can help organizations become stronger and more determined to achieve their goals. ➡ Prioritizing Agility and Adaptability:  Companies must embrace an agile mindset to stay competitive in today's fast-paced market. This means being open to making necessary adjustments or pivots based on feedback, data, and shifting market conditions. Fostering a culture of continuous learning and improvement is essential to stay ahead of the curve and create successful products. ➡ Innovation Metrics: Organizations must assess their innovation effectiveness using metrics that evaluate new ideas, allocate resources, and set strategic direction. Examples of innovation metrics include: 🎯 Input Metrics: Measures money, talent, and time devoted to innovation 🎯 Output Metrics: Measure the number of new products released and revenue generated from these products 🎯 Percent of Sales from New Products in Past N Years 🎯 Success Ratio: Percentage of meeting financial goals 🎯 Revenue Growth 🎯 Return on Investment in Innovation (ROIC) Innovation is a critical driver of growth, and mastering brand innovation is key to achieving long-term success. What are your thoughts on brand innovation? #innovation #brand #risktaking

My boutique management consultancy focuses only on one specialty and it is laboratory-grown diamond branding. I am well aware everyone talks about branding as the magical cure-all for the challenges we face in the diamond industry, mined and lab-grown. There seems to be not many success stories, the lastest of which is the "Worth the Wait" campaign by De beers and Signet. It might be too early to make a call but all indications are that it is a flop. Closer to home, I have witnessed two disappointing recent rebrandings by Chow Tai Fook and Hearts on Fire. In India, I read a lot about the momentum in the LGD retail space but have yet to come across any retail concept which breaks the mould. In the LGD only space, Clean Origin was sold to Grown Brilliance. Both the Clean Origin and Grown Brilliance brands herald back to a yet to be fully substantiated claim about sustainability. I am so confused by brands in the LGD space with uses the word Grown, Green, Brilliance and I spend a lot of time studying this space. I am optimistic that an Apple will emerge in time. Until then, I came across this very interesting website which I hope some of you will make the effort to read. It talks about DISRUPTIVE INNOVATION. https://lnkd.in/gwPewBwK Well worth the read.

Innovators have to be experts ar saying no to those who can make or break their careers One piece of advice I’d give to first-time innovation brand managers is to learn how to say no You will get a ton of ‘advice’ many times from those way up in the organization and it’s easy to take it as gospel and incorporate it into your product I’ve been guilty of this many times. What that voice in your head says… Your team is working hard to get this out the door. This one tweak can get you across the finish line. They must know something I don’t they are the CEO Our research is telling us this is premium and incremental so we can buck the pricing norms a bit We should build in those distribution assumptions otherwise we won’t get the line time I could probably list off 15 to 20 more Along the way, you’re gonna be given lots of great advice but you truly only have one boss - the consumer you have to fight for them and learn how to say no to them. at the end of the day, that’s your job and the easiest way to drive profitable growth All that well-intentioned advice you’ll get from those higher up or less involved will immediately be forgotten if that advice proves wrong - so always be open but learn to say no. You may get vetoed but you'll have done your job.

Why is it hard for P&G to innovate?? Procter & Gamble (P&G) was founded in 1837 by brothers-in-law David Procter and William Gamble. The company has been a dominant force in consumer brands ever since landing its first contract to provide soap and candles to the Union forces during the Civil War. Over the years, P&G has shaped the fields of consumer marketing and brand building through innovative advertising and mass media campaigns. Simply put, P&G is the firm to beat in the consumer goods industry. Despite its long-standing success, P&G is not resting on its laurels. The company is acutely aware of the need to continually innovate and stay ahead in a highly competitive market. Today, we will explore how Procter & Gamble is navigating industry disruption by disrupting from within. We will delve into P&G's lean innovation transformation and how this mature, established firm is still sweating the details and striving to remain competitive in its space. The Challenge of Innovation at P&G: Despite having an incredible R&D budget and a massive track record of breakthrough innovations, Procter & Gamble faces significant challenges when it comes to innovation. This raises an important question: why is it so difficult for P&G to innovate? One major issue is the cultural environment at P&G. Employees often fear taking risks. This risk-averse culture can prevent the kind of bold thinking necessary for breakthrough innovations. When people are afraid of failure, they tend to stick to safe, incremental improvements rather than pursuing transformative ideas. Another challenge lies in P&G's systems and processes. Funding and performance management systems at P&G don’t always incentivize breakthrough innovation. The focus is often on short-term results and efficiency, which can hinder long-term, game-changing projects. Performance metrics may prioritize maintaining existing product lines and incremental improvements rather than encouraging the pursuit of groundbreaking ideas. Moreover, the competitive landscape is also shifting. New direct-to-consumer competitors are emerging, and these companies are much savvier with digital technologies. They can quickly adapt to market trends and consumer preferences, posing a significant threat to established players like P&G. These new competitors are agile and innovative, leveraging digital platforms to connect directly with consumers, which adds pressure on P&G to keep up. As we analyze these challenges, they quickly generate a long list of interconnected issues. It's tough to pinpoint the root cause of why innovation is challenging at P&G today. This complexity is a common scenario that leaders face. This scenario highlights a typical challenge for leaders: diagnosing and addressing multifaceted problems in large, established organizations. Understanding these challenges is the first step toward finding solutions. For more details pls check the comments section

Happy holidays! God ensured the eternal relevance of His brand by giving up His son as a price for us. On this blessed Friday We'll be looking at Brand Values with a slight emphasis on the concept of Innovation; Now Innovation within a brand involves fostering an environment where creativity flourishes, forward-thinking is encouraged, and a readiness to explore new ideas prevails. It goes beyond merely introducing new products or services; it encompasses a mindset of continuous improvement and adaptation to changing market dynamics. Brands that prioritize innovation are proactive in seeking out novel solutions to challenges, anticipating customer needs before they arise, and staying ahead of competitors by pioneering new trends or technologies. By embracing innovation, brands can remain relevant, agile, and resilient in today's ever-evolving business landscape, driving growth and differentiation. Stay informed with Rej360 and follow us for more.🌚

Would you recommend a competitor’s product because yours isn’t what’s best for your consumer?     Many brands don’t and wouldn’t do this, so the question needs to be asked: can they really claim to be consumer-first?     Not enough brands have the bravery to do what it takes to really maintain an unconditional consumer-centricity and take responsibility for their consumers needs.    In my recent article for Raconteur | B Corp™ I break down the strategies for how brands can meet the needs of modern and responsible consumers to truly get to the heart of what it means to operate a sustainable and consumer-first business.     This will be the difference between a successful and an unsuccessful brand of the future.     Gagandeep Gadri Francesca Cassidy Kerry Lee Christopher Baird

The Role of Innovation in Sustainable Growth In the ever-evolving landscape of business, innovation isn't just a luxury; it's a survival imperative. Companies that fail to innovate risk falling behind their competitors and becoming irrelevant to their target audience. Innovation isn't just about coming up with groundbreaking ideas; it's about continuously adapting and improving to meet changing consumer needs. From refining existing products to exploring new markets, innovation is the driving force behind sustainable growth. By fostering a culture of innovation within your organization and investing in research and development, you can future-proof your business and stay ahead of the curve. Don't wait for change to happen; be the change with innovative marketing strategies!