TRIP’s Post

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🇺🇸 More than half of consumers are looking for functional beverages to support their wellbeing, with 55% of respondents in the latest Hartman Group report citing sleep and stress as areas they are wishing to optimise through food and drink. Thanks to FoodNavigator for highlighting this report with a TRIP case study on our stress-relieving innovation. Now with double the Calm, featuring our TRIP Mindful Blend x Calm partnership.

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Great to see CBD at the heart of more brand deals….

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