TurtleTree’s Post

🇸🇬🥛☕︎ SINGAPORE'S TURTLETREE TO LAUNCH ANIMAL-FREE LACTOFERRIN IN FUNCTIONAL COFFEE DRINKS Singapore’s TurtleTree, which uses precision fermentation to make a bioidentical lactoferrin protein, has struck its first homegrown deal with ready-to-drink coffee maker MAD Foods. The partnership will see Mad Foods incorporate TurtleTree’s LF+ ingredient into its line of canned oat milk lattes to deliver immune support, gut health and iron regulation benefits. The functional beverages have been earmarked for a Q2 2025 rollout in the city-state, pending regulatory approval. If realised, this would mark the first time a precision-fermented lactoferrin product is available to buy in Singapore. “We are currently working to submit our regulatory filing to the Singapore Food Agency in anticipation of this launch and anticipate confirmation mid-2025 to line up with the formal launch,” TurtleTree co-founder and CEO Fengru L. told Green Queen. “We are excited that this will enable market entry for TurtleTree in Asia where lactoferrin is a well-known ingredient.” “Our exclusive distributors in Singapore, Australia and Malaysia have a network of more than 5,000 doors, which include speciality grocery stores, supermarkets and convenience stores,” said Mad Foods co-founder and creative head Angelique Nicolette Teo told Green Queen. “We are also expecting the HoReCa industry to be very excited about this partnership and are working hard to make MAD accessible across all channels.” Other alternative protein startups also focusing on lactoferrin include All G Foods, Noumi, Helaina, De Novo Foodlabs, Triplebar Bio (in collaboration with FrieslandCampina), and Daisy Lab. More information in the full article: https://lnkd.in/eFkJC5sK #GreenQueen #altprotein #futurefood #innovation #sustainability #precisionfermentation